The Corporate latina


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The Corporate latina

  2. 2. HOPE in partnership with Sempra Energy, sponsored a research effort into the status of Latinas in California corporationsTwo main issues underscored the need for the research: demonstrated need for women in executive positions in corporations the changing labor force with a fast-growing Hispanic population. Latinas currently represent 14% of the labor force in the US.
  3. 3. “Missing: Latinas in Executive Leadership in California’s Corporations 2009” Report :1) What percentage of executive leadership • Latinas are grossly underrepresented in positions do Latinas in California hold? executive leadership (C-level) in California. • Latinas choose education majors and career2) Are Latinas qualified to assume executive paths that do not place them as the most leadership positions? qualified to lead core business functions such as finance, operations, marketing and legal. • Latinas, while aspiring to get promotions, often3) What factors contribute to Latinas being struggle with personal sacrifices that promoted to executive positions? accompany executive positions and the majority is unwilling to sacrifice family for career advancement.
  4. 4. The Reality….. Percent of California CEOs by Gender 3.8% Men Women 96.2% Latinas not represented in pie chartYet…..Latinas in California represent 14% of the labor force or approximately 2 Million people. Source: US Census and Department Of Labor
  5. 5. What Is The Business Case for Advancing Latinas in Corporate America?FOR OUR COMMUNITY:  Economic Parity  Long-lasting impact  Greater wealth creation and distribution  Ability to direct corporate resourcesFOR BUSINESS:  Tap into a growing workforce  Speed up globalization efforts  Provide cultural insight into growing consumer demographic ©
  6. 6. One version of the Golden Rule…. In business, she who makes the gold, makes the rules. ©
  7. 7. Reality Expanded- National NumbersPOPULATION: Women are 51% of the population More than half (31%) are women of color Of that, Latinas make up 14% of the population (17million)- larger than any other ethnic group and right behind white women at 20%.LABOR FORCE: 8.7M Latinas work in the US (5.7%) Only 3.6 % are working in management/professional positions. Change of 116% in 10 years Projection for 2016- 11M working Latinas (6.8%) In 2016, 1 person out of 6 will be Hispanic in the US. ©
  8. 8. More Reality….The Corporate NumbersCorporate Board Seats: 0.78 % Latinas hold Corporate Board seats (Women of color hold 3.1% Corporate Board seats)Corporate Officers: (board elected/ appointed) Women of color account for 1.7% of all “corporate officers” in Fortune 500 companies (even though women of color account for over 50% of people working in the US) vs. women overall make up 16.4% of corporate officers. Almost 30% of Fortune 500 companies have ZERO women officers Source: ©
  9. 9. CEO Positions in Corporate AmericaFortune 1-500 CEOs: 3% are women (15 women- none Latinas) 97% are men 85% are white males.Fortune 501-1000 CEOs: 15 women- none Latinas Source: 2% Growth in women CEOs since 20 years ago ©
  10. 10. The Latino “Wallet Power” in the United States$951 Billion in 2008 ( growth of 350%- 3 X larger ) California responsible for $249 billion (26%) $1.4 Trillion in 2013 Largest purchasing power than any other group Source- Selig Center-The Multicultural Economy, 2008
  11. 11. Advancing Latinas in Corporate America
  12. 12. Common Challenges Lack of Sponsor/MentorsNo role models No access to& stereotypes informal networks Struggle with Lack of visibility career and family ©
  13. 13. Additional Issues For Latinas In Higher Levels Of Management Professional Lack of role Image and clarity DemeanorPublicity Isolation Increased work-life balance stress ©
  14. 14. Another funny- just because…….
  15. 15. Strategies for Corporate Latinas Get a mentor  Understand normative communication rules Get a sponsor  Professional image and Perform above expectations demeanor Look for and accept highly  Seek line positions ( P&L visible projects even if it related) and retrain if necessary involves volunteering  Choose your company wisely- Excellence in communication Working Mother Magazine list skills- language issues  Develop cross-department Connect to informal networks relationships ©
  16. 16. CONCLUSIONDeveloping Latinas to occupy executive leadership roles in corporateAmerica is vital to business if companies: want to tap into the growing Latino market with the largestpurchasing power are serious about successfully navigating the global marketplace will need to fill jobs in the next decades from the largest and fastestgrowing demographic group in the US. ©
  17. 17. THANK YOU FOR YOUR ATTENTION Speaker • Career Coach • Diversity 713-621-8588