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Social media & your job search

First draft of slideshow for PLG

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Social media & your job search

  1. 1. Social Media & Your Job Search<br />
  2. 2. Social Media is used by hiring professionals<br />83% of companies hiring in 2010 used social networking sites to find and attract employees<br />78% use LinkedIn<br />55% use Facebook<br />45% use Twitter<br />1<br />1<br />Jobvite 2010 Social Recruitment Survey, available at http://recruiting.jobvite.com/resources/social-recruiting-survey.php, accessed at 2:59pm, June 6, 2010<br />
  3. 3. Rules of the internet <br />Rule #1: The Internet is forever<br />Rule #2: You are easy to find<br />Rule #2a: But you don’t stick out<br />
  4. 4. You are a product – market yourself!<br />1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”) <br />2: Use different media to attract different people<br />Pictures, videos, micro-blogging, quick-blogging, blogging, audio, etc.<br />
  5. 5. Personal Marketing doesn’t mean be boring<br />Combine your personal posts with professional ones<br />Don’t be one dimensional<br />Don’t be forgettable <br />
  6. 6. Use Common Sense<br />Don’t swear, tell bad jokes, etc. <br />Grammar and proofreading matter<br />Shy away from politics and religion <br />32% of employers reported they always searched candidates online profiles, 38% said they occasionally do.<br />2<br />2<br />Jobvite, supra<br />
  7. 7. Are the rules different for lawyers?<br />Legal profession is a conservative one that is resistant to change.<br />Most hiring partners are older and less like to be hyper-plugged in.<br />Many non-profit groups are likely to be leveraging the internet to stretch limited resources.<br />You need to be appealing to both sets of people<br />
  8. 8. Your Toolbox<br />
  9. 9. Email <br />AOL is ancient history, Hotmail is outdated, Gmail is today.<br />Studies show that people judge your by your email domain<br />Have a professional email address<br />madhatter057@hotmail.com = bad<br />Billy.Joyner@gmail.com = good<br />
  10. 10. RSS Feed<br />You will need information and a great deal of it<br />You will need to have it easy to access and organize<br />RSS feeds make this task easy<br />Google Reader<br />FeedReader<br />FeedDemon<br />Newsfire<br />
  11. 11. RSS feeds, continued <br />RSS readers allow you to read blogs, websites, twitter feeds, etc all in one place<br />
  12. 12. Who are you? <br />
  13. 13. Facebook and LinkedIn<br />In This corner. . . .<br />. . . And in this corner<br />
  14. 14. Facebook<br />Generally more social and less professional<br />1 in 13 people on earth have a Facebook page<br />In the United States, over 70% of internet users have a Facebook page.<br />Internationally, Facebook is more likely to be viewed as a professional networking site like LinkedIn<br />Because LinkedIn is not as big internationally, Facebook remains the professional network of choice overseas. <br />
  15. 15. Your Facebook Profile <br />
  16. 16. 1: Make sure you have a professional picture <br />This is ok, but probably should be more formal<br />
  17. 17. 2: Give lots of detailed information about your work and<br />education history<br />
  18. 18. 3: Get rid of your college party pictures <br />If you wouldn’t want your grandmother to see it then you probably don’t want a potential employer to see it<br />
  19. 19. 4: Use your privacy settings<br />
  20. 20. “Everyone” = your boss<br />
  21. 21. 5: PROOFREAD!!!!<br />
  22. 22. Your LinkedIn Profile<br />
  23. 23. Use LinkedIn to your advantage <br />Where facebook emphasizes friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.<br />Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc. <br />
  24. 24. Complete the LinkedIn profile<br />Linked in tells you how “complete” your profile is…<br />…and how to complete it<br />
  25. 25. Get Recommended!!!<br />It is so easy employers may think less of you if you do not get recommended<br />Click on the “Get Recommended” button<br />
  26. 26. Click on “asked to be endorsed”<br />Or, click on “manage” to see and follow up with previous requests <br />
  27. 27. Recommendations are asked through a simple messaging interface <br />
  28. 28. Creating your network <br />
  29. 29. Like it! <br /> - Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are. <br />- Use your likes, groups, etc to create a network of your interests <br />
  30. 30. If you stalk them, they will come<br />Don’t be afraid to “Friend” the people you look up to and want to work with<br />Obviously, since Facebook is a more informal and personal site, some common sense should apply. <br />A person will be more likely to accept a cold friend request if you have friends in common, have recently met, or have similar backgrounds/interests<br />
  31. 31. Groups on LinkedIn<br />Groups on LinkedIn provide discussion forums, networking opportunities, and even job boards. <br />
  32. 32. Groups can have obvious benefits<br />Some groups might not be so easy as to offer a career fair, but because LinkedIn is essentially for the sole purpose of professional networking and career building, most groups will cater to those purposes<br />
  33. 33. Groups to join<br />Alumni networks<br />Trade Organizations <br />Search “Lawyer” on LinkedIn and get 225 results<br />Program on Law and Government <br />The more groups the better<br />
  34. 34. Apply with LinkedIn<br />LinkedIn is reported to be working on a widget for the site that would allow you to apply to companies by simply clicking a link. The link would use your LinkedIn profile to create a job application and the server would send it to the HR manager of the company. <br />
  35. 35. Publishing <br />
  36. 36. Micro, quick, and plain old blogging<br />Blogging = Publishing news, commentary, or opinion on a website usually with interactive comments from other users. <br />Micro Blogging = Short blog posts such as a Facebook status message or Twitter tweet.<br />Quick Blogging = Short comment on a photo/video/link/etc on a platform such as Tumblror Posterous usually performed via email or smartphone. <br />
  37. 37. Blogging<br />Blogs allow you to share your talents with the world. You can showcase your intelligence, insight, and interests with potential employers. <br />Good blogs use a variety of media along with crisp and entertaining writing <br />
  38. 38. Digital resumes<br />On your website or blog should be your resume – but not your boring list of previous jobs<br />You should make it a narrative emphasising challenges you overcame and accolades you received<br />Consider also creating a video resume and treat it like a one sided interview – don’t be too rehearsed and be smart, friendly, and courteous. <br />Any blog or website should be linked to your other social media accounts if you have them<br />
  39. 39. Digital resumes <br />Digital resumes can be on your blog “about page” and are an emerging way to communicate with potential employers<br />Video Resume<br />“Narrative” resume<br />Link to Facebook and LinkedIn page<br />Twitter Feed<br />
  40. 40. Blogging<br />Mix your content – post personal and professional items (but use categories and tags to organize)<br />Use different media to appeal to different users<br />Link to sites to “cite” sources and provide more in depth information for your readers<br />Writing makes or breaks the blog – edit and proofread!!<br />
  41. 41. Blogging<br />Use pictures and other media to add visual appeal<br />Link liberally to give credit to other websites and cite to sources<br />
  42. 42. Quick Blogging<br />“Quick Blogging” is a shorter form of blogging. You can still use it to showcase yourself, but the format is limited. <br />
  43. 43. Micro-Blogging<br />Micro-Blogging, usually associated with Twitter, is blogging in very compressed messages. Like quick blogging, it allow you to showcase your interests and to some degree your insights. <br />Most importantly, quick-blogging and micro-blogging allow you to network and communicate with like-minded people such as potential employers.<br />
  44. 44. Bring it all together<br />You have to decide what works for you. <br />There are many applications that allow you to post to multiple sites at once. <br />Your Social Media footprint is as personal to you as the content you fill it with. <br />
  45. 45. Maintaining your “footprint”<br />
  46. 46. Keep it up to date <br />Especially LinkedIn and Facebook<br />Add new jobs and activities as soon as practicable<br />Delete old information as soon as possible<br />Make absolutely sure your contact information is always correct <br />
  47. 47. Content<br />Keep content fresh and varied<br />The content does not have to be long, short posts can be just as effective at spreading “your message”<br />Pictures, Videos, and audio clips all add to your words to make your content more vibrant and appeal to more people<br />Fresh does not mean all the time – it is ok if you only have time to post things periodically. Just make sure that your profiles/pages don’t become “dead.” <br />
  48. 48. Attract followers<br />Content! More posts, more interesting posts, fresh and varied posts<br />Interactivity with your community<br />Interaction is a two way street – be sure to reciprocate to other users <br />Comments on blogs, retweets, wall posts, etc<br />Follow/Friend/Connect with others who you wish to participate with<br />
  49. 49.
  50. 50. Google: Opportunities and threats <br />Set up Google Alert for yourself<br />“optimize” your “footprint”<br />Do you have a google problem?<br />
  51. 51. Google Alerts<br />Google alerts allow you to have google perform a constant search on any topic and deliver the results to your email whenever the search discovers a new result. <br />At the very least, you should have an alert for yourself. <br />Google Alerts are an excellent way to gather news about particular topics<br />
  52. 52. Setting up a Google Alert<br />Click on “More”<br />Click on “even more”<br />“Alerts” are at the very bottom of the Google Products Page. <br />
  53. 53. Search Engine Optimization <br />You want to be first (and second and third and so on) on a Google Search. <br />Step 1: Tag your site (high end web hosting allows you to add key words to websites) <br />Step 2: Index your site <br />Step 3: Crosslink! <br />Step 4: Promote your site<br />
  54. 54. Index your site<br />To index your site with Google go to: http://www.google.com/addurl/?continue=/addurl<br />
  55. 55. Cross Link<br />Make sure your Facebook , LinkedIn, Twitter, Tumblr, Posterous, Blog, etc all link to one another (on some this is not as easy to do – twitter for instance only allows 140 characters for your profile) . <br />These links will help your “Google Rank”<br />
  56. 56. Do you have a google problem? <br />Google relies on algorithms to rank search results .If a page is linked to a phrase enough times it will increase the rank. <br />“Google Bombs” do this deliberately. (see Rick Santorum) <br />You may have an unflattering website that comes up on a google search.<br />Sen. Rick Santorum<br />
  57. 57. Fix your Google Problem<br />You cannot make a website disappear, but you can reduce its relevance. <br />Best way to do this is to explode over the internet: Create a website, have profiles on all social networking sites, create streams on YouTube and Flikr. <br />Crosslink, post content, crosslink<br />For serious problems you can hire a firm <br />
  58. 58. Big Takeaways<br />Keep Content fresh and use varied media <br />Manage your message and reputation through your footprint<br />Friend/Connect/follow those who you want to work with<br />
  59. 59. Program on Law and Government <br />http://www.facebook.com/#!/LawGovAUWCL<br />Search Program on Law and Government on LinkedIn<br />@LawGovAUWCL (Twitter) <br />

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