CURSOS SINAPRO-DF
Marketing Viral e Redes Sociais
          CURSOS SINAPRO-DF
          Marketing Viral e de 2009Sociais
 ...
http://friendfeed.com/wtamanaha
1996

                                          1999
                                                 2007




http://www....
Os mercados são conversações. Seus
                                 membros se comunicam em uma
                          ...
Produção em Massa

                    Broadcast

              Midia de Massa




http://www.flickr.com/photos/sherlock77...
C2C Consumer to Consumer
      P2P Peer to Peer
       CC Creative Commons
Open Source
                    Wikis
         ...
Wikis




http://www.wikicrimes.org
http://www.blogdeguerrilha.com.br/wiki/
CC Creative Commons
Open Source




   http://www.youtube.com/watch?v=oUIZj6hANZg
   22.897 exibições (desde 2006)
CC Creative Commons
Open Source




   http://www.flickr.com/photos/mnwales/2171734439/
Crowdsource


Dell - http://www.ideastorm.com
Unilever UK - http://www.mindbubble.co.uk
C2C Consumer to Consumer




http://www.flickr.com/photos/judybaxter/86616409/
C2C Consumer to Consumer
      P2P Peer to Peer
       CC Creative Commons
Open Source
                    Wikis
         ...
Busca:




http://www.flickr.com/photos/takuyaoikawa/313529756/
http://www.flickr.com/photos/codepo8/2821326602/
Early Adopters
                         Heavy Users
                         Community Leaders
                         Al...
Early Adopters
                       Heavy Users
                       Community Leaders
                       Alphas
 ...
ARG Alternative Reality Game
    Reality Show Vigilância x Privacidade
                Flash Mobs TAZ/Intervenção Urbana
B...
ARG Alternative Reality Game




http://en.wikipedia.org/wiki/The_Blair_Witch_Project
Flash Mobs TAZ/Intervenção Urbana




http://improveverywhere.ning.com
Reality Show Vigilância x Privacidade




           Weblebridades
     Cewebridades/Star System



http://www.youtube.com...
Viral Expansion Loop
                       Gina Bianchini, Fundadora do Ning




http://br.hsmglobal.com/notas/41390-o-vi...
Viral Expansion Loop




http://en.wikipedia.org/wiki/Viral_marketing
Memética
                            Richard Dawkins, Biólogo




http://www.flickr.com/photos/sea-turtle/3049443478/
Memética




http://en.wikipedia.org/wiki/Memetics
Upcoming SlideShare
Loading in …5
×

Marketing Viral e Redes Sociais - Parte 1/3

935 views

Published on

Curso sobre Marketing Viral e Redes Sociais no Sinapro DF - Sindicato das Agencias de Publicidade. 24 e 25 de julho de 2009. Parte 1/3 - Origens, Ambientes e Fundamentos do Marketing Boca-a-boca, etc.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
935
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
99
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Marketing Viral e Redes Sociais - Parte 1/3

  1. 1. CURSOS SINAPRO-DF Marketing Viral e Redes Sociais CURSOS SINAPRO-DF Marketing Viral e de 2009Sociais 24 e 25 de julho Redes Parte 1/3 - Origens, ambiente e fundamentos 24 e 25 de julho de 2009 Wagner Tamanaha Criação Online - 141 SoHo Square http://www.flickr.com/photos/eneas/3483548677/
  2. 2. http://friendfeed.com/wtamanaha
  3. 3. 1996 1999 2007 http://www.bookcrossing.com/journal/4795697 http://www.bookcrossing.com/journal/6683556 http://www.bookcrossing.com/journal/6669946
  4. 4. Os mercados são conversações. Seus membros se comunicam em uma linguagem que é natural, aberta, honesta, direta, engraçada e muitas vezes chocante. Quer seja explicando ou reclamando, brincando ou séria, a voz humana é genuína. Ela não pode ser falsificada. http://www.youtube.com/watch?v=5_tXcRYOYZ0 3.565.813 exibições
  5. 5. Produção em Massa Broadcast Midia de Massa http://www.flickr.com/photos/sherlock77/1563525819/
  6. 6. C2C Consumer to Consumer P2P Peer to Peer CC Creative Commons Open Source Wikis Social Capital Crowdsource Folksonomy http://www.flickr.com/photos/takuyaoikawa/313529756/ http://www.flickr.com/photos/codepo8/2821326602/
  7. 7. Wikis http://www.wikicrimes.org http://www.blogdeguerrilha.com.br/wiki/
  8. 8. CC Creative Commons Open Source http://www.youtube.com/watch?v=oUIZj6hANZg 22.897 exibições (desde 2006)
  9. 9. CC Creative Commons Open Source http://www.flickr.com/photos/mnwales/2171734439/
  10. 10. Crowdsource Dell - http://www.ideastorm.com Unilever UK - http://www.mindbubble.co.uk
  11. 11. C2C Consumer to Consumer http://www.flickr.com/photos/judybaxter/86616409/
  12. 12. C2C Consumer to Consumer P2P Peer to Peer CC Creative Commons Open Source Wikis Social Capital Crowdsource Folksonomy http://www.flickr.com/photos/takuyaoikawa/313529756/ http://www.flickr.com/photos/codepo8/2821326602/
  13. 13. Busca: http://www.flickr.com/photos/takuyaoikawa/313529756/ http://www.flickr.com/photos/codepo8/2821326602/
  14. 14. Early Adopters Heavy Users Community Leaders Alphas Evangelists Trendsetters Uploaders Buzzagents Buzzmakers Buzzangels Trusted Networks Influencers http://www.flickr.com/photos/scobleizer/3580539336/
  15. 15. Early Adopters Heavy Users Community Leaders Alphas Evangelists Trendsetters Uploaders Buzzagents Buzzmakers Buzzangels Trusted Networks Influencers TRENDWATCHER COOLHUNTER http://www.janchipchase.com
  16. 16. ARG Alternative Reality Game Reality Show Vigilância x Privacidade Flash Mobs TAZ/Intervenção Urbana Branded Content Contrainformaçã Busca: Lendas Urbanas/Hoax o Weblebridades Cewebridades/Star System http://www.flickr.com/photos/amit-agarwal/2052668047/
  17. 17. ARG Alternative Reality Game http://en.wikipedia.org/wiki/The_Blair_Witch_Project
  18. 18. Flash Mobs TAZ/Intervenção Urbana http://improveverywhere.ning.com
  19. 19. Reality Show Vigilância x Privacidade Weblebridades Cewebridades/Star System http://www.youtube.com/watch?v=OATq8YrIz-c 5.131.659 views (desde jul.2006)
  20. 20. Viral Expansion Loop Gina Bianchini, Fundadora do Ning http://br.hsmglobal.com/notas/41390-o-viral-loop-da-ning
  21. 21. Viral Expansion Loop http://en.wikipedia.org/wiki/Viral_marketing
  22. 22. Memética Richard Dawkins, Biólogo http://www.flickr.com/photos/sea-turtle/3049443478/
  23. 23. Memética http://en.wikipedia.org/wiki/Memetics

×