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Sustainable competitive advantage, while once a necessary part of any strategy, is now increasingly obsolete for most firms. The new path to winning means capturing opportunities quickly and exploiting them decisively. It's all about learning to thrive in a transient advantage economy. Transient advantage is the central thesis of Rita McGrath's recent book on competitive advantage. These principles are especially relevant for agile companies that pursue digital-first business models. Quinnox has adopted this philosophy for its clients and its own business where we believe enterprise integration driven by API's is the bridge to digital transformation, speed to market, and frequency to market.