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Data is the new oil! For most enterprises, data is the oil you’ve been sitting on without realizing its value. You can gain many useful insights from data that lead to new and better products and operations, enables new user experiences, allows better understanding of customers, makes interactions seamless and enables new pay per use business models and dynamic pricing models. Furthermore, data itself can be monetized. Enterprises can broker interactions between end users as done in digital advertising or sell insights to third parties in anonymized forms. Just like in Google and Facebook, data can be a primary asset that organizations collect as part of their operations.