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Digital Transformation with Mobile Connect:
Enhancing your Customer Experience
Oct 26, 2017
Sagara Gunathunga
Gayan Gunawa...
About Presenters
Sagara Gunathunga
Director, IS Team, WSO2
sagara@wso2.com
Gayan Gunawardana
Senior Software Engineer, IS ...
About WSO2
▪ All WSO2 products 100% free and open source
▪ Licensed under Apache 2.0
▪ Based on WSO2 Carbon platform
▪ Com...
WSO2 Platform
4
▪ Currently in its 5th generation
▪ Latest release - WSO2 Identity Server 5.3.0
▪ Addresses critical IAM needs both in cus...
Digital Transformation with
Mobile Connect
Enhancing your Customer Experience
6
Digital Transformation
7Source : https://www.weforum.org/agenda/2017/08/what-happens-in-an-internet-minute-in-2017
Digital Transformation
8
Customers Want Personalization
9
Customers Want Personalization
10
Customers Want Personalization
11
Customer Identification
Image :http://csbusinessscreen.com/accurate-customer-identificat...
Customer Identification
12Image :http://csbusinessscreen.com/accurate-customer-identification-cip-know-client-kyc-backgrou...
Password management by customers ?
13
Various password policies
Too many passwords
Picking random password
Remembering pas...
Password Vs Personalization
14
15
BTW, How your mobile operator
identify you without prompting for
username & password ?
16
Mobile Subscriber Authentication
For more than two decades mobile operators easily authenticate subscriber’s
identity w...
GSMA Mobile Connect
17
Mobile Connect : How it works
18
Mobile Connect : Level of Assurance
Mobile Connect support :
● LoA 2 - Requires a key press from the customer
● LoA 3 - Re...
How to integrate with the application
20
Applications need to embed the SDK provided by GSMA and SDK is take care
about op...
Why WSO2 IS ?
WSO Identity Server (IS) provides an authentication connector for
GSMA Mobile Connect
21
Why WSO2 IS ?
GSMA Mobile Connect Authentication Connector :
1. Make web application de-couple from GSMA Mobile Connect SD...
How to integrate with the application
23
Applications need to embed the SDK provided by GSMA and SDK is take care
about op...
WSO2 IS : Enable Mobile Connect with Zero-
code change
24
WSO2 IS : Enable Mobile Connect for multi factor
authentication
25
WSO2 IS : Enable Mobile Connect with Zero-
code change
26
WSO2 IS : Enable Mobile Connect with Zero-
code change
27
1. Register Identity Provider for GSMA Mobile Connect
Authentica...
Register GSMA Mobile Connect Identity Provider
https://docs.wso2.com/display/ISCONNECTORS/Mobile+Connect+Authenticator
28
Register Service Provider (italiano application)
29
Mobile Connect as Federated Authenticator
30
WSO2 IS : Enable Mobile Connect with Zero-
code change
WSO2 Identity Server act as a Bridge to transform SAML protocol int...
Multifactor Authentication
Mobile Connect Authentication as second factor
32
References
WSO2 IS Mobile Connect Connector : https://store.wso2.com/store/assets/isconnector/details/365912d7-
df0c-4852-...
Q&A
34
OPEN TECHNOLOGY FOR YOUR AGILE DIGITAL BUSINESS
THANK YOU
35
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Digital Transformation with Mobile Connect: Enhancing your Customer Experience

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Digital transformation is necessary in today’s world. It helps enterprises establish more connected, focused and personalized service channels between them and their customers. Customer identification and verification is key when providing this holistic user experience. But introducing it at each digital service degrades the user experience and exposes the customer to credential management complexities.

For more than two decades mobile operators have found a way to easily authenticate a subscriber’s identity whenever they make a phone call or send a text message. GSMA Mobile Connect is a centralized authentication solution that brings mobile-based authentication into the digital world. With Mobile Connect enterprises can verify a customer’s identity, with consent, using their mobile devices, hence eliminating complex credential management requirements. Currently more than 50 mobile operators with nearly 3 billion users across 29 countries engage with the GSMA Mobile Connect service.

With it’s zero-code configuration approach, WSO2 Identity Server further simplifies the integration of GSMA Mobile Connect with your consumer applications. Any application that supports open standards such as SAML and OpenID Connect can leverage this approach. In this webinar Sagara and Gayan will,

Introduce GSMA Mobile Connect with use cases
Discuss factors to consider when enabling Mobile Connect
Explore solutions based on WSO2 Identity Server

Published in: Technology
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Digital Transformation with Mobile Connect: Enhancing your Customer Experience

  1. 1. Digital Transformation with Mobile Connect: Enhancing your Customer Experience Oct 26, 2017 Sagara Gunathunga Gayan Gunawardana 1
  2. 2. About Presenters Sagara Gunathunga Director, IS Team, WSO2 sagara@wso2.com Gayan Gunawardana Senior Software Engineer, IS Team, WSO2 gayan@wso2.com 2
  3. 3. About WSO2 ▪ All WSO2 products 100% free and open source ▪ Licensed under Apache 2.0 ▪ Based on WSO2 Carbon platform ▪ Componentized, modular architecture ▪ Founded in 2005 3
  4. 4. WSO2 Platform 4
  5. 5. ▪ Currently in its 5th generation ▪ Latest release - WSO2 Identity Server 5.3.0 ▪ Addresses critical IAM needs both in customer IAM and workforce IAM spaces ▪ Extensive support for open standards - no vendor locking ▪ Large scale deployments over millions of users ▪ Rich eco system with 40+ connectors (https://store.wso2.com/store/assets/isconnector/list) ▪ Support for multi-tenancy ▪ Extensible product architecture to address complex IAM needs About WSO2 Identity Server 5
  6. 6. Digital Transformation with Mobile Connect Enhancing your Customer Experience 6
  7. 7. Digital Transformation 7Source : https://www.weforum.org/agenda/2017/08/what-happens-in-an-internet-minute-in-2017
  8. 8. Digital Transformation 8
  9. 9. Customers Want Personalization 9
  10. 10. Customers Want Personalization 10
  11. 11. Customers Want Personalization 11 Customer Identification Image :http://csbusinessscreen.com/accurate-customer-identification-cip-know-client-kyc-background-check-programs/
  12. 12. Customer Identification 12Image :http://csbusinessscreen.com/accurate-customer-identification-cip-know-client-kyc-background-check-programs/
  13. 13. Password management by customers ? 13 Various password policies Too many passwords Picking random password Remembering passwords Renewing password Reset forgotten password Picking strong password Password leaks Storing and encrypting passwords
  14. 14. Password Vs Personalization 14
  15. 15. 15 BTW, How your mobile operator identify you without prompting for username & password ?
  16. 16. 16 Mobile Subscriber Authentication For more than two decades mobile operators easily authenticate subscriber’s identity whenever they make a phone call or send a text message.
  17. 17. GSMA Mobile Connect 17
  18. 18. Mobile Connect : How it works 18
  19. 19. Mobile Connect : Level of Assurance Mobile Connect support : ● LoA 2 - Requires a key press from the customer ● LoA 3 - Requires previously agreed pin code from the customer 19
  20. 20. How to integrate with the application 20 Applications need to embed the SDK provided by GSMA and SDK is take care about operator discovery and authentication flow.
  21. 21. Why WSO2 IS ? WSO Identity Server (IS) provides an authentication connector for GSMA Mobile Connect 21
  22. 22. Why WSO2 IS ? GSMA Mobile Connect Authentication Connector : 1. Make web application de-couple from GSMA Mobile Connect SDK. 1. Enable web application to leverage GSMA Mobile Connect with Zero-code change. 1. GSMA Mobile Connect can be used as an option of multi-factor authentication. 1. Support user provisioning though GSMA Mobile Connect. 1. Extend GSMA Mobile Connect to support complex identity and access management use cases. 22
  23. 23. How to integrate with the application 23 Applications need to embed the SDK provided by GSMA and SDK is take care about operator discovery and authentication flow.
  24. 24. WSO2 IS : Enable Mobile Connect with Zero- code change 24
  25. 25. WSO2 IS : Enable Mobile Connect for multi factor authentication 25
  26. 26. WSO2 IS : Enable Mobile Connect with Zero- code change 26
  27. 27. WSO2 IS : Enable Mobile Connect with Zero- code change 27 1. Register Identity Provider for GSMA Mobile Connect Authentication Connector. 1. Register Service Provider (Italiano application). 1. Select Mobile Connect Federated Identity Provider from Local and Outbound Authentication Configuration
  28. 28. Register GSMA Mobile Connect Identity Provider https://docs.wso2.com/display/ISCONNECTORS/Mobile+Connect+Authenticator 28
  29. 29. Register Service Provider (italiano application) 29
  30. 30. Mobile Connect as Federated Authenticator 30
  31. 31. WSO2 IS : Enable Mobile Connect with Zero- code change WSO2 Identity Server act as a Bridge to transform SAML protocol into OIDC protocol 31
  32. 32. Multifactor Authentication Mobile Connect Authentication as second factor 32
  33. 33. References WSO2 IS Mobile Connect Connector : https://store.wso2.com/store/assets/isconnector/details/365912d7- df0c-4852-9f71-687453fc1c98 WSO2 IS Mobile Connect Connector doc : https://docs.wso2.com/display/ISCONNECTORS/Mobile+Connect+Authenticator 33
  34. 34. Q&A 34
  35. 35. OPEN TECHNOLOGY FOR YOUR AGILE DIGITAL BUSINESS THANK YOU 35

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