homie.mobi
Giving the homeless a home
THE PROBLEM
•
•
•
•

You want to give but don’t how.
Your generosity keeps people on the streets
It fuels drug and alcohol...
SOLUTION
DEMO
http://give.homie.mobi/
Market Size = Clear investment Case
Drivers
- economic stresses in society
- reductions in affordable housing
Size = 100m*...
Social Formula: Cape Town
BUSINESS MODEL
http://give.homie.mobi/
4 Revenue Streams
• Online Sign Ups
- Top-Ups for people that want to give directly
• Offline sign Ups
- Recurring donatio...
Tech Solutions
• Transparent Donation Exchange & App
• Direct Donation (Homie #)
• QR Solution
Advantages
Well Positioned
• Focused (shelter) around needs (transformation needs)
• Includes all stakeholders
• Solution ...
Key Advantages
•
•
•
•
•

Trust
We understand the detail
Transparent on detail,
Feedback on detail,
Trusted brand in donat...
• R390 already raised (15% of R2600)
* R84 k increase in GDP

How we will spend the money
TOTAL COST R 225 k

- Travel Cos...
Homie Pitch Deck - Cape Town StartUp Weekend 2013
Homie Pitch Deck - Cape Town StartUp Weekend 2013
Homie Pitch Deck - Cape Town StartUp Weekend 2013
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Homie Pitch Deck - Cape Town StartUp Weekend 2013

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  • Hi I’m brad from homie. Raise your hand if this problem seems familiar. Homie solves this problem. We transparently allows you to give money to the homeless and this money goes directly to shelters that we have partnered with.
  • Giva Misses the needGive is about awarenessHandUp not focused
  • Homie Pitch Deck - Cape Town StartUp Weekend 2013

    1. 1. homie.mobi Giving the homeless a home
    2. 2. THE PROBLEM • • • • You want to give but don’t how. Your generosity keeps people on the streets It fuels drug and alcoholic addictions This leads to violence, grime, crime, reduced tourism, hardening of attitudes, sense of insecurity • Increase health costs • Reduced economic output
    3. 3. SOLUTION
    4. 4. DEMO http://give.homie.mobi/
    5. 5. Market Size = Clear investment Case Drivers - economic stresses in society - reductions in affordable housing Size = 100m* and growing SOCIAL COST Substantial - Crime - Health Care - Other TRANSFORMATION COST R1,2 bn - 1 m homies - R1,200 transformation investment OUTPUT R42 bn - 1 m homies - R42k/year (R3.5k/m) *SOURCE: UN estimate 2005
    6. 6. Social Formula: Cape Town
    7. 7. BUSINESS MODEL http://give.homie.mobi/
    8. 8. 4 Revenue Streams • Online Sign Ups - Top-Ups for people that want to give directly • Offline sign Ups - Recurring donations (individuals / corporate) aggressive DSA, media (80% Hit Rate) • QR Cards (Homies on the street) • QR Partners (Accommodation Partners, Big Issue, Funny Money)
    9. 9. Tech Solutions • Transparent Donation Exchange & App • Direct Donation (Homie #) • QR Solution
    10. 10. Advantages Well Positioned • Focused (shelter) around needs (transformation needs) • Includes all stakeholders • Solution driven • Market Understanding “Not begging but stuck” • Buy-In Team • Quick turn around Easy to use and share • Simple Way To Use – people get it • Big Interest
    11. 11. Key Advantages • • • • • Trust We understand the detail Transparent on detail, Feedback on detail, Trusted brand in donations
    12. 12. • R390 already raised (15% of R2600) * R84 k increase in GDP How we will spend the money TOTAL COST R 225 k - Travel Cost and Accommodation Costs R 100 k (movement) - Refining the user case and development R 100 k (time) - Equipment R 25 k (Desk top, printer, system upgrades)

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