Building Your List Using Social Media Motivate Action when using Social Media Why Motivate Followers/Fans to Give you their Email Address? With email you can: ■ Control the frequency and length of content ■ Measure the effectiveness of the campaign ■ Segment your list for future follow-up ■ Deepen the relationship with your prospect/client
Build Your List Where You Connect Incoming or Events Email Place of Business Online Outgoing Calls and Meetings Signature Guest Book Presence 4 2 3 5 157% of consumers will fill out acard to receive email alertswhen asked to by a clerk at alocal small business. Customer & Prospect DatabaseSource: Transact Media Group
The Importance of Permission Types of permission: Explicit: Opt in from your website or fill out a card ■ “Join our mailing list” ■ Single vs. Double Opt-in Implicit: Requests for information, existing relationship Note: Always make sure to ask for permission when collecting information
Filling the Sales Funnel Marketing Funnel The MassesUsually free Lowor low cost Cost Customers Dedicated customers email $47 - $247 who return over and over to your business Fans Thousands, Millions Email marketing helps you find FANS within the MASSES: ■ 7 Touches before sale occurs ■ Use email to continue upsell process ■ Retain happy customers for life with your personality. SHARE!