Third screen how-mobile-changed-the-marketing-method
Third Screen: How Mobile Changed the Marketing
The first screen was television and the second screen was computer.
As we all know TV and the Internet changed the method of marketing
from the dawn of their inceptions. Now the third screen has arrived
and it also affected the marketing methods and introduced mobile
There are following shifts in behaviour that the third screen is eliciting:
59% of users are now using internet and smart phones to read
news papers Instead of eyeballing newspapers and magazines:
One more thing found by Google is that 48% of users actually use
third screens while eating, often taking pictures of our meals and
sharing them via social networks.
As per the Google studies, 44% of consumers use their smart
phones while shopping. You can find customers, holding a product
in one hand and searching for reviews or price comparisons on
their phone with the other hand.
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Why While it might not be immediately obvious how these changes in
behaviour directly affect your business, it should be abundantly clear
that consumers are using their smart phones for more than just making calls and texting friends. And if you can submit to the notion that
he third screen is not only here to stay, but is also the chosen device
of the younger generation (your customers of tomorrow), then
you've taken the first step towards understanding and implementing a
mobile marketing strategy.
For more information or a consultation on how to begin implementing effective mobile marketing strategies that truly reach your customers, get in touch with a local WSI Consultant today!
Read Original Source: http://goo.gl/7y9S38