Latest Internet Marketing Trends


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Find detail information about latest interenet marketing trend PPC (Pay Per Click), how we can speed up online lead generation in order to deliver qualified prospects

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Latest Internet Marketing Trends

  1. 1. YOUR MONTHLY REPORT ON THE LATEST INTERNET MARKETING TRENDS March 2013IN THIS ISSUE: PPC: Speed Up Online Lead Generation CONNECT WITH WSI HALIFAX: PPC: How Does It Help Deliver Qualified Prospects? (902) 405-8777 Integrate With Other Tactics DIGITIZATION OF BUSINESSPPC: Speed Up Online Lead GenerationGoogle AdWords - Enhanced CampaignsEnable contextual and measurable multi-device marketing:  Are you struggling to make your presence felt online? Is Your Website Mobile  Do the deeper pockets of your larger competitors keep you up at Ready? night?  If potential customers are using multiple devices to search for Get more out of your website. Convert it into a mobile-ready information, how will you drive them to your landing page? site to capture more leads on  Should you invest more in organic marketing or incorporate a paid mobile and maximize your return advertising program in your overall digital strategy? on investment. Click on the link or picture below for anIf questions like the above are on your mind, pay per click (PPC) interactive sample preview!advertising offers a solution so you can compete with the bigger players in Mobile Site Previewyour industry. It gives smaller local players a level playing field by allowinghealthy competition for the more generic keywords.Google is following the trend where more users now search for informationusing multiple devices such as tablets, desktops, and smartphone, andother search contexts, i.e. time of day and the device used. The searchgiants recent update to its advertising product, Google AdWords offers toreduce some of the complexities involved in managing multiple ad
  2. 2. campaigns.Google AdWords - Enhanced CampaignsTermed Enhanced Campaigns, these new features hold promise that thelife of the digital marketer is going to get much easier. Separatecampaigns for each digital device will soon be a thing of the past. We cannow integrate campaigns across all devices based on parameters such asa prospects location, time of day, when a query is run, and type of deviceused. The ability to run contextual, multi-device marketing campaigns thatcan be measured to a granular level can add significant value to paid adcampaigns.Key benefits include: Request a FREE preview of Ability to integrate and run a single campaign across multiple devices your mobile site Today! Create targeted ads based on device used and location of search Measure the impact of various ads across devices MARKETING STATSFor businesses this is great news since paid campaigns will become much Steady Gains for Mobile Paidmore flexible, easy to launch, less time consuming, and best of all, cost- Searcheffective. * 23% of paid clicks in the USA can from mobile devices in Q4 ofPPC: How Does It Help Deliver Qualified Prospects? 2012. * In this same time frame, GoogleReach The Customers You Want, When You Want To! had 88.8% market share for adMost of us have been front row witnesses to the evolution and dollars on both smartphones anddevelopment of the PPC model, and especially Googles AdWords tool. It tablets. Read the Article (eMarketer)has definitely changed the way we view display advertising. Having to payonly when someone clicks our ad gives you some assurance that you aremeeting the core objective of driving qualified traffic to your website. PPC ON THE BLOGhelps you: Check out some of our recent blog posts Generate quality leads quickly: Ads are delivered only to web surfers searching for information * Heard of the WSI Cycling related to your keywords. This is good indication that the Team? visitors are more likely to be interested in what you have to * Changing Landscape of SEO offer. * Understanding Backlinking for Ensure real-time impact: You no longer need to wait several SEO: The DOs and the DONTs days or even weeks to understand the impact of a campaign. With PPC, you can roll out a campaign within hours and watch ASK WSI the results rolling in almost immediately. If required, you can even pause the campaign or experiment with a different Get further insights from WSI creative format based on reports generated. experts Location-based targeting: Local businesses can automate the delivery of ads based on search location and time of day. This Question:Im a small business enables quicker lead conversion as the target audience is in owner (sushi restaurant). How close proximity to your business location. can the newly released AdWords Enhanced Campaigns help my Quantitative measurement of campaign effectiveness: One business? of the biggest advantages is measurability. Answer:AdWords EnhancedPPC offers insight into: Campaigns are designed to help make PPC campaigns more efficient by expanding them  Conversion Rate (CR): Calculate the number of leads that took across the many platforms action after clicking your ad-made a purchase, registered on your
  3. 3. site, filled a form, etc. people use to search (PCs,  Click-Through Rate (CTR): Measure the relevance and impact of smartphones and tablets). ad campaigns. A low CTR means you need to improve the quality Before, AdWords revolved around searcher intent; with of keywords and/or the creative. Enhanced Campaigns, your ads  Quality Score: This is the sum of relevant keywords, CTR, quality capture intent and context. of your pages used by Google to measure ad rankings, and effectiveness of PPC. A good quality score indicates highly For example, you probably want optimized use of ads, keywords, or campaigns. to target searchers within 5 miles  Negative Spend: This indicates that your ad is appearing in of your restaurant during the dinner rush. With Enhanced searches that are not relevant to your business. You need to Campaigns, you can launch a identify a set of negative keywords to avoid appearing in irrelevant single campaign that reaches all listings. devices and increase bids by 25% for customers who are searching on a smartphone 5 miles from your store between 5pm-8pm, or decrease bids byIntegrate With Other Tactics 30% during hours the restaurantMake Your PPC Advertising Operate in Harmony With is closed. Enhanced Campaigns give you a better opportunity toYour Entire Digital Marketing Strategy grab customers who are nearby and hungry!Merely investing in a PPC campaign will not help. You need to make it anintegral part of your overall campaign and ensure consistency in For more help on leveraging themessaging and positioning across both paid and organic channels. latest PPC advertising techniques, contact your localConsider the following factors: WSI Consultant now.1. SEO Strategy: Dont run your PPC campaign isolated from other tactics WSI AROUND THE WEBlike Search Engine Optimization (SEO). Consistency in the message youdeliver through the ads and your organic search results landing page will Recent news articles andhave a measurable impact on your overall strategy. PRs about WSI *WSI Internet Franchise2. Competitive Search and Visibility: PPC campaigns help capture Announces Membership in thekeywords that actually aid conversion. You need to invest in extensive and BDO Seidman Allianceongoing research to identify keywords that will increase your visibility. * WSI Achieves Six Standard of Excellence Recognitions in the3. Data Analytics: Compare data gathered from both your organic and Web Marketing Associations 2012 WebAwardsPPC campaigns to understand your buyers behaviour and optimizecampaign effectiveness.4. Targeted advertising: Link your landing page directly to your ad.Ensure that the call to action is visible on the first click.5. Digital Marketing Budget: Determine the maximum cost you are readyto incur per lead since it plays a key role in determining your advertisingcost. You can either pay a flat rate for each click or opt for a bid-basedprogram.Contact your local WSI Consultant to help you build an effective PPCcampaign strategy and generate leads for your business. This Edition of Your Inside Edge Newsletter is Brought to You by WSI
  4. 4. Copyright © 2013 WSI - We Simplify the Internet Forward this emailThis email was sent to by |Update Profile/Email Address | Instant removal with SafeUnsubscribe™ |Privacy Policy.WSI - Surelink Internet Marketing Solutions | Halifax | - | Nova Scotia | B4B1W1 | Canada