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Generating Franchise Sales         regional approach>>     web presence strategy>>             >> quality leads Daren Coud...
• US focus focus  metro-area• display ads & search  multi-channel• limited-touch points  multi-touch• single website  regi...
Web Presence?                  4                  3     © 2011 WSI
Going beyond a website to a web presence                                           4                                      ...
How prospects find and engage you                                   5                                   6                  ...
Creating a comprehensive, regional                     web presence strategy             Buy Presence                   + ...
Your Web Presence strategy                                8                   © 2011 WSI
9© 2011 WSI
A critical channel - Social MediaeMarketer estimates nearly 150 million US webusers will use social networks via any devic...
Our Approach  1   Develop & implement a custom strategy           Build a regional awareness for franchise sales          ...
Develop & Implement a Regional Strategy              Regional                                               Keywords      ...
Develop & Implement a Regional Strategy              Regional                                               Keywords      ...
Why Lead Nurturing?                               13                  © 2011 WSI
WSI ReachRemarketing™Search engine marketing, social media, radio spots, newspaper ads, billboards, andmore. You probably ...
WSI LiveChat™TotalLiveChat is live chat technology thatproactively engages website visitors.                              ...
WSI TotalTrack®• Engagement Activity• Call Detail• Email Detail• Web Event Detail• Search Activity• Display Activity• Keyw...
17© 2011 WSI
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Learn Morewww.wsiFranchise360.com                          28         © 2011 WSI
Franchise Development
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Franchise Development

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A comprehensive, regional approach to franchise development.

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Franchise Development

  1. 1. Generating Franchise Sales regional approach>> web presence strategy>> >> quality leads Daren Coudriet P: (978) 223-2225 E: darenc@wsics.com © 2011 WSI
  2. 2. • US focus focus metro-area• display ads & search multi-channel• limited-touch points multi-touch• single website regional websites 2
  3. 3. Web Presence? 4 3 © 2011 WSI
  4. 4. Going beyond a website to a web presence 4 5 © 2011 WSI
  5. 5. How prospects find and engage you 5 6 © 2011 WSI
  6. 6. Creating a comprehensive, regional web presence strategy Buy Presence + Build Presence + Convert Prospects 7 7 © 2011 WSI
  7. 7. Your Web Presence strategy 8 © 2011 WSI
  8. 8. 9© 2011 WSI
  9. 9. A critical channel - Social MediaeMarketer estimates nearly 150 million US webusers will use social networks via any device atleast monthly this year, bringing the reach ofsuch sites to 63.7% of the online population. 10 © 2011 WSI
  10. 10. Our Approach 1 Develop & implement a custom strategy Build a regional awareness for franchise sales Generate leads from multiple channels Enhance/build your online reputation Secure fans and followers who will spread the word Monitor and respond to comments, opportunities Track and measure the return on investment 2 Determine the right online marketing allocation 3 Deliver a fully managed service with one budget 4 Share results & update strategy as needed 11 © 2011 WSI
  11. 11. Develop & Implement a Regional Strategy Regional Keywords Develop a Competitive Methods Competitive Analysis Profile Opportunities Directories Content Marketing Strategy Regional Marketing StrategyContent Sites Website Email Marketing Strategy Facebook Advertising Strategy Develop a Web Presence Define a Lead Capture YouTube Search Program Engine Strategy WSI Twitter ReachCAST Social Strategy Linked In Lead Nurturing Strategy Comprehensive Reputation Social Deal Manage Results Reporting Management Management Management 12 © 2011 WSI
  12. 12. Develop & Implement a Regional Strategy Regional Keywords Develop a Competitive Methods Competitive Analysis Profile Opportunities Directories Content Marketing Strategy Regional Marketing StrategyContent Sites Website Email Marketing Strategy Facebook Advertising Strategy YouTube Search Engine Strategy WSI Twitter ReachCAST Social Strategy Linked In Lead Nurturing Strategy Comprehensive Reputation Social Deal Reporting Management Management Management 12 © 2011 WSI
  13. 13. Why Lead Nurturing? 13 © 2011 WSI
  14. 14. WSI ReachRemarketing™Search engine marketing, social media, radio spots, newspaper ads, billboards, andmore. You probably invest in many kinds of marketing to drive consumers to yourwebsite, but most of them leave without contacting you. So why not spend just alittle to bring them back?ReachRemarketing is a cost-effective, high-impact way to re-engage your previoussite visitors as they surf the Web to drive them back to your website. By targetingconsumers already interested in your business, ReachRemarketing can increaseconversions from all your marketing efforts. 14 © 2011 WSI
  15. 15. WSI LiveChat™TotalLiveChat is live chat technology thatproactively engages website visitors. Our highly trained agents use customized scripts to connect with each visitor and capture the most pertinent details about their visit. The result? More quality leads coming from your website. 15 © 2011 WSI
  16. 16. WSI TotalTrack®• Engagement Activity• Call Detail• Email Detail• Web Event Detail• Search Activity• Display Activity• Keyword SummaryTotalTrack is an easy-to-use tool that tracks theperformance of all online and offlineadvertising, including billboards, radio spots,display creative and more.By adding a trackable phone number, URL – orboth – to your traditional media, you canmeasure the success of all your marketingefforts, make better marketing decisions andsteer dollars towards the ads that drivebusiness. 16 © 2011 WSI
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  27. 27. Learn Morewww.wsiFranchise360.com 28 © 2011 WSI

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