Slides from my talk at 33rd Degree 2013 Conference in Warsaw. More than year ago we faced the fact that we are hitting the wall with our large scale automated testing in Atlassian JIRA. We analysed the problems and possible solutions and shared them with community at 33rd Degree in 2012. Since then we've implemented a lot of our ideas and come up with new, learnt new quite unexpected things and got rid of Selenium 1 completely. This session shows the learnings from our journey – escaping from Test Hell – back to the normality. If you are interested to hear what problems you can (and probably will) face if you have thousands of automated tests on on levels of abstractions (functional, integration, unit, UI, performance) and what solutions can be applied to remedy them – this presentation is for you.