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Software Development Innovation in Practice - 33rd Degree 2014

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Slides from my presentation at 33rd Degree conference.

Many companies from software industry deal with the problem of maintaining its innovative character over the course of time, especially after achieving bigger size and the maturity. Innovation is difficult (or impossible) to measure and calculate its ROI. However losing innovation means sooner or later the end of the business.

So some of the big bosses of big corporations even cry - “Innovation happens elsewhere” - or simply conclude that maintaining innovation is only possible via ongoing acquisitions of smaller, still innovative companies. We witness it very frequently.

Wojtek will share his insights about which values, rules and practices one can foster or apply in a software company (of any size) to let its employees implement their most ambitious and crazy dreams which is the key to the innovation.

Published in: Software, Technology, Business

Software Development Innovation in Practice - 33rd Degree 2014

  1. 1. Platinum Sponsor SOFTWARE DEVELOPMENT INNOVATION IN PRACTICE Wojciech Seliga @wseliga
  2. 2. Who am I? Co-Founder & CEO Senior Dev Manager My innovations … well, …
  3. 3. – (E.Okoń-Horodyńska, wykład 1, str.9), Encyklopedia Zarządzania “innowacja jest procesem polegającym na przekształceniu istniejących możliwości w nowe idee i wprowadzenie ich do praktycznego zastosowania" “innovation is the process of transformation of the existing possibilities into new ideas and introducing them into a practical use"
  4. 4. Radical Change to Products and Services Radical Change to Processes Incremental Improvement to Products and Services Incremental Improvement to Processes
  5. 5. Transformations may be small… ❖ better UX% ❖ mobile client% ❖ auto-completion of user data (e.g. location) % ❖ price, or even availability for free% ❖ integration with system X% ❖ networking effect
  6. 6. Innovation outside of the products no direct sales - say goodbye to golf% cheap software for enterprise% ubiquitous self-service% publicly known pricing% no discounts agile contracts% public and fixed pricing of services - customer independent% built-in protection against vendor lock-in
  7. 7. Encouraging innovation (traditionally) ❖ Monetary Bonuses / Promotions for patents% ❖ Courses on innovation …% ❖ Processes “establishing” innovation …% ❖ EU funds… Photo by justjenn - CC BY-NC-ND 2.0
  8. 8. “Innovation happens elsewhere”
  9. 9. –$ Open Source as Business Strategy, Ron Goldman, Richard P. Gabriel “Regardless of how smart, creative, and innovative you believe your organization is, there are more smart, creative, and innovative people outside your organization than inside.”
  10. 10. Acquisitions
  11. 11. $500 $49.95→
  12. 12. Problems around innovation ❖ Innovation is expensive% ❖ Innovation does not have concrete ROI% ❖ Innovation is risky% ❖ Innovation requires creativity% ❖ Innovation requires courage to fail% ❖ Innovation is impossible to plan and execute% ❖ Innovations happens by itself
  13. 13. Innovation different Photo by m.a.r.c. - CC BY-SA 2.0
  14. 14. Environment supporting innovation
  15. 15. Idea Brown Bags
  16. 16. hours
  17. 17. Coffee/Beer + Pizza + Passion + Freedom = ?
  18. 18. ugly code running software demo quality unmaintainable naive implementation
  19. 19. ShipIt 27 Sample - A finalist
  20. 20. ShipIt Experiments Photo by Roberto Rizzato - CC BY-NC 2.0
  21. 21. clean code polished - UX maintainable stable product 20% time
  22. 22. Innovation Week
  23. 23. New hire < Veteran ?
  24. 24. Bootcamp Photo by Stuart Heath - CC BY 2.0
  25. 25. Our experience Rules% Processes% Bookkeeping Innovation
  26. 26. Access to information Sales data Trends User feedback Tried out strategies
  27. 27. OCNB
  28. 28. Deliberate constraints Photo by Poul-Werner Dam - CC BY 2.0 constraints ≠ savings
  29. 29. – Leonard Bernstein “To achieve great things, two things are needed: a plan and not quite enough time.”
  30. 30. Meta innovation Photo by Raymond Bryson - CC BY 2.0
  31. 31. – http://www.businessdictionary.com/definition/ innovation.html#ixzz343mR7Q00 “Innovation is synonymous with risk-taking and organizations that create revolutionary products or technologies take on the greatest risk because they create new markets.”
  32. 32. “Passion to Fail” Photo by AlmazUK - CC BY-NC-SA 2.0
  33. 33. Failure is not an option. It’s a step. Photo by kid static - CC BY-NC 2.0
  34. 34. Failure Permitted Zone Cost of failure is close to zero Photo by Xerones - CC BY-ND 2.0
  35. 35. Failure Permitted Zone in IT ❖ Automated tests% ❖ Continuous Deployment% ❖ Partial and staged Roll-outs% ❖ A/B tests% ❖ Easy roll-forward, easy roll-back% ❖ Instant upgrades (zero downtime)% ❖ Failing fast!
  36. 36. Feedback is the key ❖ Fast!% ❖ Direct!% ❖ Public bugs, user forums, suggestions% ❖ UX tests, prototypes, user interviews% ❖ Dogfooding% ❖ Monitoring and analytics (SaaS!)
  37. 37. scaling innovation
  38. 38. scaling innovation
  39. 39. scaling innovation
  40. 40. scaling innovation
  41. 41. Can teams help?
  42. 42. Copying from Open Source Photo by Yannis - CC BY-NC-SA 2.0
  43. 43. Discoverability ❖ Search% ❖ Inbound Links% ❖ Transparency% ❖ Wiki% ❖ Repos Photo by Tobias Leeger - CC BY-NC-ND 2.0
  44. 44. Low barrier to entry ❖ Up-to-date documentation (wiki, wiki, …)% ❖ Source code access at hand (at least read)% ❖ Easy setup% ❖ Clean and understandable code% ❖ Automated tests% ❖ Operational CI environment% ❖ Code review platform (e.g. via pull request)% ❖ Easy release / roll-out procedure
  45. 45. Innovation happens through collaboration Getting things done happens through individuals
  46. 46. by Sémhur under licence CC BY-SA 3.0
  47. 47. Photo by Mark Roy - CC BY-NC-ND 2.0
  48. 48. Everyone can innovate and succeed!
  49. 49. @wseliga Always looking for innovative people wojciech.seliga@spartez.com

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