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Acquity Group overview


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Acquity Group overview

  1. 1. Acquity Group Overview 2010
  2. 2. Agenda <ul><li>Acquity Group Overview </li></ul><ul><li>How We Work </li></ul><ul><li>Case Studies </li></ul><ul><li>Contact Information </li></ul>
  4. 4. Five Facts… <ul><li>Provider of end-to-end digital strategy, design and technology solutions since 2001 </li></ul><ul><li>Headquartered in Chicago with regional offices throughout the US; supporting clients on a global basis </li></ul><ul><li>We have over 275 seasoned professionals </li></ul><ul><li>60% CAGR, privately-held and profitable </li></ul><ul><li>We have been a trusted partner to over 400 clients on thousands of projects </li></ul>
  5. 5. Partnering With The World ’s Leading Brands <ul><li>Acquity Group has worked with more than 400 clients over our eight year history, and is currently engaged with over 70 on a variety of initiatives. </li></ul>
  6. 6. Providing Solutions That Drive Results <ul><li>Developed a 36 month Digital Strategy in 2005 with YOY on-line revenue increases from $200mm to $500mm </li></ul><ul><li>26% increase in cart additions </li></ul><ul><li>Revenue per visit up 75% YOY </li></ul><ul><li>Single site services 80+ countries, 8 currencies </li></ul><ul><li>Digital and physical products sold in same shopping cart </li></ul><ul><li>Social networking feature now counts over 400,000 active members </li></ul><ul><li>Social Networking directly feeding eCommerce transactions </li></ul><ul><li>Revenues increased from $270M (2005) to $470M (2008) since re-launch </li></ul><ul><li>Architected, built and implemented new Kohl ’s multi-channel platform </li></ul><ul><li>40,000 simultaneous customers and 1,800 page views per second at peak volume </li></ul><ul><li>Managing over 200,000 SKUs and 800,000 promotions and pricing conditions on a daily basis </li></ul><ul><li>Global Intranet Transformation with 250 individual sites structured </li></ul><ul><li>Reduced intranet publishing costs by $1M annually ; improved field employee productivity by 5% </li></ul><ul><li>Enabled collaboration of 1.9 million global employees though the creation of an intuitive Intranet </li></ul>
  7. 7. Deep Expertise Across Functions Experience Design Holistic site design Ideation and concepting Visual design Rapid prototyping Information architecture Usability assessments Copywriting Content development Campaign development & execution Content management and eCommerce platforms Collaboration and social media Mobile apps & platforms Front end development Rich media Digital Intelligence Hosting & managed services Technology Business strategy and ROI Channel evaluation/planning Digital marketing strategy Web strategy Content and commerce strategy Mobile & social strategy User and market research Measurement and analytics Strategy
  8. 8. HOW WE WORK
  9. 9. Social Media Blogs Web Apps RSS Networks Video Content Sharing Website eCommerce Personalization Content Management Content Delivery Web Analytics On-site Rev Gen Hosting Microsites Customer Relations Email CSR Live Chat Web IVR CRM Public Relations Paid Search Press Releases Brand Surveillance SEO Mobile Optimized Web Applications SMS LBS Gaming Widgets Tools Games Desktop Web Mobile Online Advertising Paid Search Press Releases Brand Surveillance SEO Gaming Web Desktop Mobile Casual Console Email Campaigns General Purpose eNewsletters Search Google Yahoo MSN Local Vertical Landing Pages The digital channel includes many opportunities for you to engage with your audiences. Promotions Rebates Sweeps Coupons Samples Loyalty Programs Code Management Syndication Content Product Catalog
  10. 10. We create engaging solutions As an award-winning digital consultancy, Acquity Group delivers solutions that appeal to our clients ’, and their customers’, heads and hearts. We do this by maintaining a user-centered philosophy and creating cross-disciplinary, collaborative teams.
  11. 11. Digital Strategy <ul><li>Acquity Group works with you to determine a digital business model that aligns your People, Business, and Technology components in a way that can produce dramatic, transformative results and can achieve your key business objectives. We realize results for our clients through both “big idea” thinking as well as tactical know-how. </li></ul><ul><li>01 People </li></ul><ul><ul><li>Identification & Segmentation </li></ul></ul><ul><ul><li>Engagement Models </li></ul></ul><ul><ul><li>Behavior & Needs Analysis </li></ul></ul><ul><li>02 Business </li></ul><ul><ul><li>Digital Business Model </li></ul></ul><ul><ul><li>Process Optimization </li></ul></ul><ul><ul><li>Information Management & Collaboration </li></ul></ul><ul><ul><li>Strategic Alignment </li></ul></ul><ul><li>03 Technology </li></ul><ul><ul><li>Enterprise Digital Framework </li></ul></ul><ul><ul><li>IT Process Modeling </li></ul></ul><ul><ul><li>Platform/Integration Assessment </li></ul></ul><ul><li>03 Digital Action Plan </li></ul><ul><ul><li>Roadmap </li></ul></ul><ul><ul><li>Resource Planning </li></ul></ul><ul><ul><li>Governance </li></ul></ul><ul><ul><li>Organizational Change Management </li></ul></ul>
  12. 12. Experience Design <ul><li>Acquity Group collaborates with you to define and deliver a consistent, brand appropriate experience across channels. We use a user-centered approach and the power of design – including sketches, storyboards, comps and clickable prototypes – to bring strategic recommendations to life. </li></ul><ul><li>01 Consumer & Brand Strategy </li></ul><ul><ul><li>Segmentation & Targeting </li></ul></ul><ul><ul><li>Brand Assessment </li></ul></ul><ul><ul><li>Communication Strategy </li></ul></ul><ul><li>02 User Experience Architecture </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Information Architecture </li></ul></ul><ul><ul><li>Validation </li></ul></ul><ul><li>03 Creative & Visual Design </li></ul><ul><ul><li>Concept Ideation </li></ul></ul><ul><ul><li>Interface Design </li></ul></ul><ul><ul><li>CSS/HTML, AJAX, Flash </li></ul></ul><ul><li>04 Content Development </li></ul><ul><ul><li>Content Strategy </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Brand Messaging </li></ul></ul>
  13. 13. <ul><li>Whether you are tuning an existing site or launching a new online presence, Acquity Group ’s Digital Marketing solutions are a vital part of maximizing your return on digital investment. From understanding your customers’ needs through executing on and measuring an integrated digital marketing campaign, Acquity Group is a proven partner you can rely on. </li></ul><ul><li>01 User & Market Research </li></ul><ul><ul><li>User Interviews & Focus Groups </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Market Analysis </li></ul></ul>Digital Marketing <ul><li>02 Marketing Strategy </li></ul><ul><ul><li>Marketing Objectives </li></ul></ul><ul><ul><li>Brand Positioning </li></ul></ul><ul><ul><li>Channel </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><li>03 Channel Deployment </li></ul><ul><ul><li>SEO & Paid Search </li></ul></ul><ul><ul><li>E-mail & Affiliate Marketing </li></ul></ul><ul><ul><li>Product Syndication </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>04 Measurement & Optimization </li></ul><ul><ul><li>Business Alignment Strategy </li></ul></ul><ul><ul><li>Web Analytics Strategy </li></ul></ul><ul><ul><li>Reporting & Channel Optimization </li></ul></ul>
  14. 14. <ul><li>Acquity Group provides a broad range of solutions designed to help organizations manage and deliver tailored content to their various audiences. We deliver these solutions in ways that account for the unique and expanding needs of your customers, partners and employees while allowing them to interact with content in the manner most efficient for them. </li></ul>Content Management Solutions FPO FPO <ul><li>01 Strategy & Insight </li></ul><ul><ul><li>Business Case Definition </li></ul></ul><ul><ul><li>Roadmap Planning </li></ul></ul><ul><ul><li>Vendor Selection </li></ul></ul><ul><li>02 Consumer Solutions </li></ul><ul><ul><li>Public Websites </li></ul></ul><ul><ul><li>Product Catalogs </li></ul></ul><ul><ul><li>Brand & Campaign Sites </li></ul></ul><ul><li>04 Managed Services </li></ul><ul><ul><li>Hosted Content Solution </li></ul></ul><ul><ul><li>Global Capabilities </li></ul></ul><ul><ul><li>Commercially Available Software </li></ul></ul><ul><ul><li>Tier 1 Hosting Facility, Full Service Support </li></ul></ul><ul><li>03 Enterprise Solutions </li></ul><ul><ul><li>Employee Intranets </li></ul></ul><ul><ul><li>Enterprise Collaboration </li></ul></ul><ul><ul><li>Vendor & Partner Portals </li></ul></ul>
  15. 15. <ul><li>Acquity Group provides comprehensive cross-channel commerce support based on our experience implementing and optimizing transactional solutions across a variety of technologies. We understand that the technology itself is only one facet of a successful multi-channel venture and we ’ve structured our services accordingly. </li></ul>Cross-Channel Commerce Solutions <ul><li>01 eCommerce Technology </li></ul><ul><ul><li>Architecture Development & Tuning </li></ul></ul><ul><ul><li>Software Selection & Implementation </li></ul></ul><ul><ul><li>System Integration </li></ul></ul><ul><ul><li>SEO & SEM Readiness </li></ul></ul><ul><li>02 Operations </li></ul><ul><ul><li>Merchandising, Marketing & Call Center Process Optimization </li></ul></ul><ul><ul><li>Multi-channel Integration </li></ul></ul><ul><ul><li>Holiday Readiness </li></ul></ul><ul><ul><li>Order & Customer Mgmt </li></ul></ul><ul><li>03 Digital Governance </li></ul><ul><ul><li>eCommerce PMO </li></ul></ul><ul><ul><li>Initiative Prioritization </li></ul></ul><ul><ul><li>Organizational Change Management </li></ul></ul><ul><ul><li>Analytics & Metrics Evaluation </li></ul></ul><ul><li>04 Managed Services </li></ul><ul><ul><li>Hosted Commerce Solution </li></ul></ul><ul><ul><li>Global Capabilities </li></ul></ul><ul><ul><li>Commercially Available Software </li></ul></ul><ul><ul><li>Tier 1 Hosting Facility, Full Service Support </li></ul></ul>
  16. 16. CASE STUDIES
  17. 17. Allstate: Digital Strategy, Marketing & Mobile <ul><li>Challenge: </li></ul><ul><ul><li>Assist Allstate with strategy development for the overarching digital channel as well as mobile. </li></ul></ul><ul><ul><li>Bolster and complement Allstate ’s internal team. </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Brought user experience, creative and production skills to bear on a variety of digital initiatives </li></ul></ul><ul><ul><li>Developed the “Digital Locker” iPhone app </li></ul></ul><ul><ul><li>Assisted with education program for all Allstate agents on the use of the digital channel as a marketing vehicle, including social media opportunities </li></ul></ul><ul><ul><li>Redesigned Auto landing page on </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Auto landing page resulted in a greater than 300% increase in click-thru traffic to primary calls to action compared to existing design during A/B testing. </li></ul></ul><ul><ul><li>The Digital Locker application was developed on time and under budget and was released to the public via Apple ’s App Store in September 2009. </li></ul></ul>
  18. 18. Francesca ’s Collections: Email Marketing & Search <ul><li>Challenge: </li></ul><ul><ul><li>Launch a new retail brand online, leveraging offline properties and grow customer database without any additional online advertising </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Created a 12-month digital marketing roadmap, including integrated e-mail, paid search and in-store marketing </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Click-through rates averaged 28% (industry average is 5%) and online holiday sales doubled compared to 2005 </li></ul></ul><ul><ul><li>Mailing list grew by 50% in the first 4 weeks </li></ul></ul>
  19. 19. Perkin Elmer: Email Templates & Best Practices <ul><li>Challenge: </li></ul><ul><ul><li>Create a presentation and associated documentation for best practices in email content and design </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Customized and delivered a presentation of email best practices for domestic and international marketers at Perkin Elmer. </li></ul></ul><ul><ul><li>Designed and coded templates in Eloqua for general purpose and eNewsletter emails </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Successfully got multiple client across the globe on board with templates that allow for brand consistency </li></ul></ul>
  20. 20. Kohl ’s: Merging Design with Technology <ul><li>Challenge: </li></ul><ul><ul><li>Kohl ’s needed to scale their commerce platform to meet their goals of being a $1 billion online business, dramatically increasing SKU counts without scaling headcount, and extending commerce into multiple channels. </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Acquity Group worked with Kohl ’s to re-architect their complete commerce system and provide a stable and scalable platform for future growth. </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Number 1 in traffic growth among top 10 retailers in 2008 </li></ul></ul><ul><ul><li>Online channel generated 29% of all growth for Kohl ’s in 2008 </li></ul></ul><ul><ul><li>Annual Percentage Growth in Online Sales </li></ul></ul><ul><ul><ul><li>2008: 48% </li></ul></ul></ul><ul><ul><ul><li>2007: 32% </li></ul></ul></ul><ul><ul><ul><li>2006: 34% </li></ul></ul></ul><ul><ul><ul><li>2005: 51% </li></ul></ul></ul>
  21. 21. Metra: Brand Definition, Website, Mobile Site <ul><li>Challenge: </li></ul><ul><ul><li>Chicago ’s Metropolitan Rail system was focused solely on the service of its trains, leaving behind a sorely outdated web presence and poor online customer experience. </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Brand definition and multi-year strategy </li></ul></ul><ul><ul><li>Completely overhauled web presence </li></ul></ul><ul><ul><li>First ever ecommerce capabilities for Metra </li></ul></ul><ul><ul><li>Mobile–optimized site (in progress) </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Site traffic after launch jumped from 2mm unique hits to 6mm unique hits </li></ul></ul><ul><ul><li>Volume increased from an average of 12,000 unique visitors to over 30,000 </li></ul></ul><ul><ul><li>Averaging $500,000/mo in incremental sales via the channel </li></ul></ul><ul><ul><li>Within the first 50 days, Metra registered 17,600 My Metra users </li></ul></ul><ul><ul><li>Acquity Group in planning stage of mobile optimized web site now, including WAP version with SMS alerts </li></ul></ul>
  22. 22. Siemens: Landing Pages <ul><li>Challenge: </li></ul><ul><ul><li>Acquity Group worked closely with Siemens to realize their strategy to increase paid search conversion by designing high-impact landing pages that integrated with the Eloqua campaign management system. </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Acquity group created a series of landing page design concepts and executed front-end development for multiple pages as part of a comprehensive A/B testing program. </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>After analyzing conversation metrics data, Acquity Group strategized with Siemens to optimize and enhance the landing pages to maximize total response rates and the overall effectiveness of their campaigns. </li></ul></ul>
  23. 23. Ameriprise: Offer Management Tool Assessment <ul><li>Challenge: </li></ul><ul><ul><li>Acquity Group ’s detailed evaluation of Ameriprise’s Offer Management tool identified four key issues: high cost, operational inefficiency, lack of metrics, and limited functionality </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Developed short term and long term recommendations for each issue that will improve the tool, including a timeline and detailed expected results from each </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Outlined future steps of the process to ensure Ameriprise would meets its goals regarding updating the Offer Management system </li></ul></ul>
  24. 24. Comcast FEARnet: Social Networking and CMS <ul><li>Challenge: </li></ul><ul><ul><li>Assisted Comcast Entertainment Group in assimilating FEARnet into its present custom CMS that was being used with MyStyle, E! Online, and G4. </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Implemented solution for present and future sweepstakes and contest that take place throughout the FEARnet site. </li></ul></ul><ul><ul><li>Custom development and integration of BrightCove player for embeddable video viewing on FEARnet and syndicated content to other web domains. </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Led the development effort in bringing the KickApps Community to FEARnet. This allowed for social networking solution to be implemented throughout the FEARnet site. Created a seamless transition between a 3 rd party site and the overall FEARnet design layout. </li></ul></ul>
  25. 25. Grainger: Customer Segmentation <ul><li>Challenge: </li></ul><ul><ul><li>Grainger needed third party insight into their e-commerce strategy and customer lifecycle model as they applied to current marketing and technology initiatives </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Identified and cataloged seven internal customer segmentation lifecycles and uncovered several issues of misrepresented customer segmentation </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Provided a unified customer segmentation model that mapped to functional requirements and offered recommendations to improve the online customer experience </li></ul></ul>
  26. 26. CME: Optimized Customer Interaction <ul><li>Challenge: </li></ul><ul><ul><li>Developed a solution that combined workflow technology, process re-design, and re-alignment of organizational responsibilities to address a critical customer interaction issue </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Created a comprehensive plan for creating a 360º view of CME ’s complex relationships with its customers and channel partners </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Articulated a Future State Strategic Vision for addressing the long term challenges facing CME in customer relationships and related business processes </li></ul></ul>
  27. 27. Northern Trust: Mobile Strategy & Optimized Sites <ul><li>Challenge: </li></ul><ul><ul><li>Northern Trust needed to deliver key tools for clients to interact with Northern Trust via the mobile channel </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Northern Trust engaged Acquity Group to identify a strategy for a mobile-optimized platform and develop a proof of concept iPhone-optimized site, leveraging Acquity Group ’s deep experience design capabilities. </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>The initial iPhone-optimized site has been well received, and Acquity Group has been engaged to extend the capabilities to additional platforms. </li></ul></ul>
  28. 28. Motorola: Strategic Online Partner <ul><li>Challenge: </li></ul><ul><ul><li>Ongoing management of all online properties </li></ul></ul><ul><ul><li>B2B & B2C social media strategy and execution </li></ul></ul><ul><ul><li>No consistency with digital presentation & marketing tactics </li></ul></ul><ul><li>Solution: </li></ul><ul><ul><li>Focus on global templates and analytics </li></ul></ul><ul><ul><li>Develop new market segments through data analysis </li></ul></ul><ul><ul><li>B2C social media strategy & execution via Twitter, Facebook, mobile and other channels </li></ul></ul><ul><ul><li>B2B selection and implementation of Jive social media platform </li></ul></ul><ul><ul><li>Highly utilized device website & microsite template architecture </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Increased collaboration, both B2B & B2C </li></ul></ul><ul><ul><li>Reduced costs for iterative deployments </li></ul></ul><ul><ul><li>Ongoing relationship across global web properties </li></ul></ul>
  29. 29. Doug Freeman – Portfolio Director <ul><li>(913) 312-7615 | [email_address] </li></ul>