3rd Kuala Lumpur International Automotive Conference


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3rd Kuala Lumpur International Automotive Conference

  1. 1. 1 & 2 DEC 2010 FINAL PROGRAMME (Updated as of 29/11/2010 18:50) 33RDRD KL INTERNATIONAL AUTOMOTIVEKL INTERNATIONAL AUTOMOTIVE CONFERENCE 20CONFERENCE 201010 “The Automotive Industry in a Changed Era - Gearing for Innovation, Sustainability & Profitability”  1 & 2 December 2010  PWTC Kuala Lumpur, Malaysia DAY 1 WEDNESDAY: 1 DEC 2010 (All proceedings of the conference will be held at the Tun Hussein Onn Hall A, Level 2) 8:30 am - Arrival and Registration of Delegates / 10:00 am Morning Refreshments OPENING REMARKS KLIAC 2010 (10:15 am – 10:30 am) 10:15 am - WELCOME REMARKS: 10:30 am  Datuk Aishah Ahmad President, Malaysian Automotive Association (MAA) / Co-Organising Chairman, KLIAC 2010 & Organising Chairman, KLIMS ’10 Organising Commitee  Mr Mirzan Mahathir President, Asian Strategy & Leadership Institute (ASLI) SESSION 1: ASEAN AUTO INDUSTRY – ROADMAP FOR THE ROAD AHEAD The automotive industry is one of the priority integration sectors in the ASEAN Framework Agreement for the Integration of Priority Sectors signed by the ASEAN Leaders in Vientiane in November 2004. ASEAN market looks attractive with estimated demand of about 2 million units. Apart from the sizeable demand, ASEAN boasts low production cost, yet high quality, compared to other production hubs in the world. Thailand is currently the leader in ASEAN with the annual output of 1.4 million units and total capacity of 1.8 million.  What are the key drivers for the tremendous growth of the automotive industry in ASEAN  Have we progressed rapidly towards an integrated market and play a key role in the global automotive industry?  Will Malaysia import more parts from Thailand?  Will the AFTA Market Liberalisation Framework heighten competition especially with the expected influx of trucks and bus parts from Indonesia?  Philippines’s auto industry started the year off with high sales and strong growth. Will the good start be sustained with cautious optimism especially after the general election?
  2. 2. 2 10:30 am - Moderator: 11:30 am Datuk Aishah Ahmad President, Malaysian Automotive Association (MAA) & Organising Chairman, KLIMS ’10 Organising Committee Panellists:  Mr Vicente T. Mills, Jr. President, ASEAN Automotive Federation (AAF) / President, Philippine Automotive Federation, Inc, Philippines  Mr Bill Russo Senior Industry Advisor – Automotive, Greater China, Booz & Company, People’s Republic of China  Mr Hajime Yamamoto Director,IHS Automotive, Thailand SESSION 2: EMERGING AUTO GIANTS – CHINA & INDIA: HOW WILL THEY IMPACT THE GLOBAL AUTOMOTIVE INDUSTRY? China, Korea and India are rapidly emerging to major players in the global automotive industry with recent Chinese acquisition of European car manufacturers and India’s nano car  With growth resuming in other markets such as India and China, is the Asia-Pacific’s automotive sector poised to grow rapidly in 2010 and beyond?  What are the serious challenges not only for the business, but also the government, regulators, investors and other stakeholder?  Will the management find it difficult to fully comprehend the total cost of compliance?  How to develop a cost-reduction strategy that maximises efficiency without compromising growth potential?  While outsourcing, will the business exposes itself to new forms of risks such as inferior supplier of outsourced services that eventually inflict lasting damages on the company’s relationship with its suppliers and customers?  Consumers expect automotive corporations to take a more active role in the economic and social developments of their respective countries. What is the general public’s perception of the automotive sector in regards to compliance and contribution towards corporate, social and environmental and philanthropic activities? 11:30 am - Moderator / Panellist: 12:30 pm Mr Bill Russo Senior Industry Advisor – Automotive, Greater China, Booz & Company, People’s Republic of China Panellists: Confirmed:  Mr Kavan Mukhtyar Partner & Head – Automotive & Transportation Practice, Asia Pacific, Frost & Sullivan  Mr Sugato Sen Senior Director, Society of Indian Automobile Manufacturers (SIAM) Pending:  **Mr B.V.R. Subbu Former President of Hyundai Motors, India & Board Member, PROTON Holdings Berhad 12:30 pm - Conference Luncheon 2:00 pm (Venue: Tun Hussein Onn Hall B) SESSION 3: SHIFTING UP THE GEAR ON GREEN ENERGY & TECHNOLOGY IN THE AUTOMOTIVE INDUSTRY: CHALLENGES & PROSPECTS Green and clean technology is the way forward for the automotive industry. Perhaps Malaysian companies can collaborate with our universities on R&D and become leaders in developing green and clean technology for the industry - Tan Sri Dato’ Muhyiddin bin Haji Mohd Yassin Deputy Prime Minister of Malaysia The lights turn green for the automotive industry. Sales of solar, wind and water technology have emerged as an export success story. The Environment industry is fast becoming the boom century of the 21st century. There is a greater need to satisfy customer and consumer demand for cleaner and greener cars by creating a much conducive business environment which has profound effect on the global automotive industry and our environment  What is available and what is for Malaysia?  How are local and international companies keeping abreast of the latest technological advancements and place greater emphasis on R&D efforts?  What are the latest innovative products, state-o-the- art technology and systems available globally to provide effective solutions for mass transit and transportation?
  3. 3. 3  What are the notable collaborations on developing new engines and natural gas engines to be used by vehicle manufacturers?  Do the vehicle manufacturers worldwide meet or exceed all safety and environmental regulations? 2:15 pm - Moderator: 3:45 pm Dato’ Ghazali Dato’ Mohd Yusoff Executive Chairman, Nusantara Technologies Sdn. Bhd. / Board Member, MIDA Panellists:  Tan Sri Salleh Mohd Nor Immediate Past President, Malaysian Nature Society (MNS), Malaysia)  Dato’ Haji Syed Zainal Abidin Syed Mohamad Tahir Group MD, PROTON Holdings Berhad  Dato’ Frank Steinleitner Director. Chemplex Continental Sdn. Bhd. / German Motors Sdn. Bhd.  Mr Matthias Gelber Co-Founder, Maleki GmbH  Prof Ir. Dr Azhar Dato’ Abdul Aziz Director, Automotive Development Centre, Faculty of Mechanical Engineering, University of Technology of Malaysia (UTM) SESSION 4: REVISITING THE REVISED NATIONAL AUTOMOTIVE POLICY (NAP): VIABILITY & LONG-TERM COMPETITIVENESS ‘Swift gear, step on the accelerator and win Blink and press the brakes will lose out!’ With the ‘People First’ concept, the NAP review provides further benefits for consumers in terms of safety and environmental protection. The review also clearly signalled that Malaysia will go through the gradual process rather than rapid liberalisation. By focussing on the luxury vehicle, EV / hybrid / precision engineering segments, the Government hopes to attract high value- added new investments without competing directly with Thailand and concurrently continuing support for the national car makers that focus mainly on the compact sub-compact vehicle segments.  Will the lifting of the freeze on manufacturing licences put Malaysia on the right track to attract FDIs by global carmakers wishing to expand their operations in the region?  Will Malaysia be able to strengthen the supplier base and help suppliers develop competitiveness?  Could NAP transform the local automotive industry into a regional hub over the longer term with giveaways such as corporate tax holidays and tax exemption on exported goods to lure global original equipment manufacturers (OEMs)?  What are the appropriate incentives offered to attract OEMs to move their operations to Malaysia?  Will the green technology policy in the NAP to reduce the carbon emission as well as numbers of cards on the road by improving public road transport to be more efficient, convenient, user- friendly and addressing traffic management issues? 3:45 pm - Moderator: 5:00 pm Mr Mohd Yusoff Sulaiman President & CEO, Malaysian Industry- Government Group for High Technology (MiGHT), Malaysia Panellists:  Datuk Aminar Rashid Salleh Managing Director, Perusahaan Otomobil Kedua Sdn. Bhd. (PERODUA), Malaysia  Mr Santo Amoddio Managing Director, Eurotax Glass, Australia  Mr Bunn Nagara Associate Editor, The Star Publications (M) Berhad  Mr Hezeri Samsuri News Editor – Cars.Bikes.Trucks, NST & Berita Harian Auto, Malaysia  Mr Ahmad Maghfur Usman Auto Industry Research Analyst, OSK Research Sdn. Bhd.  Representative Ministry of International Trade & Industry (MITI), Malaysia INDUSTRY ADDRESS: AUTO-IT 5:00 pm - Keynote Speaker 5:30 pm Mr Aaran Newman Director / Sales & Marketing Manager, Auto-I.T. Pty. Ltd., Australia 5:30 pm End of Day 1 / Afternoon Refreshments & Contact Break TOWN HALL – OPEN DISCUSSION WITH ALL AVAILABLE ROLE- PLAYERS / BRAINSTORMING SESSION
  4. 4. 4 DAY 2 THURSDAY: 2 DEC 2010 (All proceedings of the summit will be held at the Tun Dr. Ismail Hall, Level 2) 8:15 am Arrival of Guests for the Joint Ceremonies / Guests to be seated JOINT CEREMONIES OF KLIAC 2010 & KLIMS 2010 (9:05 am - 9:50 am) 9:05 am - REMARKS: 9:15 am CONCLUDING REMARKS: Mr Mirzan Mahathir President, Asian Strategy & Leadership Institute (ASLI) WELCOME REMARKS: Datin Paduka Marina Mahathir Executive Chairman, Interexpo (M) Sdn. Bhd. (Show Manager of KLIMS ’10) OPENING REMARKS: Datuk Aishah Ahmad President, Malaysian Automotive Association (MAA) & Organising Chairman, KLIMS’10 Organising Committee 9:15 am - SPECIAL KEYNOTE ADDRESS & 9:40 am JOINT CEREMONIES OF THE KLIAC 2010 & KLIMS 2010 The Hon. Dato’ Seri Kong Cho Ha Minister of Transport, Malaysia 9:40 am - Opening Gambit 9:45 am 9:45 am - Photo Opportunity / Presentation of 9:50 am VIP Memento 9:50 am - End of the Opening / 10:30 am Joint Morning Refreshments 10:30 am Official VIP Tour of KLIMS 2010 SESSION 5: GEARING UP FOR AFTA – POTENTIAL ECONOMIC IMPACTS ON THE REGIONAL & NATIONAL AUTOMOTIVE INDUSTRY On 1 January 2010, the ASEAN-6 (Malaysia, Brunei, Indonesia, Philippines, Singapore and Thailand) is a complete free trade area when duties on most of the products are eliminated. Under AFTA, all imported automotive products from the ASEAN countries that comply with the 40% ASEAN content ruling will have duty rates of 20% at the most. This year will become a truly competitive market. Various measures have been identified under the roadmap for the automotive sector to achieve full integration in ASEAN by 2010. The measures which are aimed at enhancing the capability of the ASEAN automotive sector and forge greater industrial complementation cover liberalisation, facilitation and promotion including: 1. Greater involvement of SMEs which are automotive vendors in the ASEAN Industrial Cooperation Programme (AICO) and the CEPT Scheme in order to enhance intra-ASEAN trade in automotive parts and components and to promote intra-ASEAN outsourcing of the products 2. Harmonisation of ASEAN Safety Standards for the automotive industry 3. Pursuing Mutual Recognition Arrangements or MRAs in the sector 4. Simplifying the approval criteria for participation in the AICO scheme 5. Developing skills certification systems and collaborative training arrangements for the automotive sector in ASEAN  Is Malaysia ready for AEC (ASEAN Economic Community)?  Is Malaysia has the necessary infrastructure and support system to serve as a viable production hub in the ASEAN region, to serve not only the ASEAN market but also outside ASEAN?  Are the locally-assembled cars meet the international standards of quality and technical specifications and have significant local value-add?  How will PROTON and PERODUA which are among the youngest and smallest car manufacturers in the world compete against global giants like GM and Honda which have positioned themselves for the ASEAN market primarily in Thailand?  Will the Malaysian parts and component maker will benefit if they were to become competitive than suppliers from Thailand, The Philippines and Indonesia  Is AFTA adhering to environmental regulation for long-term sustainable development?
  5. 5. 5  Is there any national development policy framework formulated to comprise an overall development strategy as well as comprehensive and detailed Cost-Benefit assessments of AFTA or other FTAs to Malaysia?  Will AFTA be imbalanced and detrimental to the interest of Malaysia and the general public?  What are Effective Business Models to be implemented to Harness Symbiotic Cooperation between Vendor Companies and Motor Vehicle Manufacturers and Assemblers? 10:30 am - Moderator: 11:45 pm **Mr Steven G. Foster Deputy Chairman, British Malaysian Chamber of Commerce (BMCC) & Managing Director, Asia Automobile Sdn. Bhd. Panellists:  Datuk Dr Wan Mohamed Wan Embong President, PROTON Vendors Association (PVA) / Chairman & CEO, WSA Group  Mr Steven C.M. Wong Senior Director, Economics, Institute of Strategic & International Studies (ISIS) Malaysia  Mr Daniel Fernandez Group Editor, Asian Auto  John Mansfield MUM Project Leader, Motorsport University Malaysia  Mr Armin Baniaz Pahamin President, PROTON Edar Dealers’ Association  Mr Chips Yap Group Editor, Motor Traders Interactive / Autocar ASEAN Pending:  **Mrs Noraini Soltan Talib President, PERODUA Vendors’ Association, Malaysia (KVP) SPECIAL LUNCHEON KEYNOTE ADDRESS 11:45 am Arrival of Y.A.Bhg. Tun Dr Mahathir bin Mohamad 12:00 pm - Introductory Remarks: 12:05 pm Datuk Aishah Ahmad President, Malaysian Automotive Association (MAA) & Organising Chairman, KLIMS ’10 Organising Committee 12:05 pm - SPECIAL LUNCHEON KEYNOTE 12:30 pm ADDRESS: MANAGING THE FUTURE COMPETITIVENESS & SUSTAINABILITY OF THE GLOBAL AUTOMOTIVE INDUSTRY Keynote Speaker: Tun Dr Mahathir bin Mohamad Advisor, PROTON Holdings Berhad & Former Prime Minister of Malaysia 12:30 pm - Conference Luncheon 2:00 pm (Venue: Tun Hussein Onn Hall B) SESSION 6: AUTOMOTIVE INDUSTRY SNAPSHOT & POTENTIAL CASE STUDIES With consumer confidence at all time low, the automotive industry is struggling to see the light at the end of the global economic downturn. What the automotive industry most needs is to have customers buy again, according to Hans Roehm, Global Managing Partner with Deloitte’s Global Manufacturing Industry Group. The industry is currently evolving new strategies and signing up new contracts and Joint Ventures in an effort to stabilise itself and avoid further slump. Global automotive industry is also increasingly characterised by global mergers and relocation of production centres to emerging developing economies. The industry is also concerned with consumer demands for styling, safety, comfort, labour relations and manufacturing efficiency. Gain insights into the most top-of-mind issues shaping the automotive industry and the businesses  The pursuit of ‘soft power’ cars by India & China – for any country to have a thriving auto industry is a mark of economic prowess. Having the nation’s cars on the world’s streets is a sign of ‘soft power’
  6. 6. 6  Ability to gain market share in an uncertain economic environment while leveraging global products and supply chain  Major global alliances, mergers and acquisitions – access to new technologies and products, potential for product synergies and access to new markets and customers  Overcapacity on a global basis as a serious business issue – ‘right-sizing’ the supply-and- demand equation  Production reduction in an attempt to bring inventories back into balance  Monitoring companies further down in the supply chain  Identifying risks and opportunities  Understanding the current investment trends – sale of hybrid fuel vehicles could help the automotive industry to get back on its feet. The KPMG Survey shows that unit sales of plug-in hybrid and electric vehicles (EV) will increase the most in the next five years, followed by other alternative fuel vehicles and low cost or introduction cars 2:00 pm - Moderator: 3:00 pm Mr Kavan Mukhtyar Partner & Head, Automotive & Transportation Practice, Frost & Sullivan Confirmed:  Datuk Syed Abdull Hafiz Syed Abu Bakar COO, Naza Kia Sdn. Bhd., Malaysia  Dato’ Frank Steinleitner Director. Chemplex Continental Sdn. Bhd. / German Motors Sdn. Bhd. Pending: Panellists:  **Mr Graeme Maxton Author on the Global Automotive Industry, The Insight Bureau, Singapore SESSION 7: FORMULA ONE (F1) RACING & MOTORSPORTS: THE POTENTIAL & THE PROMISE  How will F1 and motor sports shape the development of the automotive industry?  What are the emerging trends and business opportunities  What are other various measures that have been proposed and implemented by F1’s Governing body, the International Automobile Federation (FIA) to make the sport more cost-effective?  Have the cost-cutting measures turned F1 into somewhat of a ‘spec series’?  With the mushrooming and opening of new circuits in the region, will the management of the existing circuit managements facilitate improvements in and around the circuits for them to stand stall in the face of competition? South Korea will host its first F1 Race in October, after Japan, Malaysia, China, Bahrain, Singapore and the UAE. There are plans to have F1 races in Russia and New York as well as plans to have a night race in Valencia. Meanwhile the viewership in the first race in 2010, Bahrain in March was the best after few years  Environmental initiatives and FIA’s ‘Make Cars Green’ Campaign by turning the events into a completely emissions neutral events  Updates on radical addendum to the current F1 Technical Regulations for 2010  Updates on Pirelli Star Driver Scheme, a programme designed to find rallying most talented and promising young drivers from the FIA regional championships from Africa, Asia-Pacific, the Middle East and Europe  Are we riding out the current economic conditions?  Motorsports – identifying risks, challenges and opportunities – legal issues, racer safety, sponsors market & sponsorships, corporate marketing contracts and financial stability – are we riding out the current economic conditions and revving up attendance and profitability? 3:00 pm - Moderator: 4:30 pm Tengku Tan Sri (Dr) Mahaleel Tengku Ariff Former CEO of PROTON Holdings Berhad & Director, Nestle (M) Berhad Panellists:  Dato’ Mokhzani Mahathir Chairman, Sepang International Circuit (SIC) Malaysia  Mr Shaikh Salman bin Isa Al Khalifa CEO, Bahrain International Circuit, Kingdom of Bahrain
  7. 7. 7  Mr Matthias Gelber Co-Founder, Maleki GmbH  John Mansfield MUM Project Leader, Motorsport University Malaysia  Mr Peter Thompson Team Principal & Founder, Meritus- GP, Malaysia 4:30 pm - End of KLIAC 2010 / Afternoon 5:30 pm Refreshments TOWN HALL – OPEN DISCUSSION WITH ALL AVAILABLE ROLE- PLAYERS / BRAINSTORMING SESSION DISCLAIMER / NOTES:  Organisers reserve the right to alter the content and timing of the programme in the best interest of the Conference and is not responsible for cancellations due to unforeseen circumstances  ASLI and MAA accept no responsibility for statements made orally or in written materials distributed by any speakers at the Conference. In addition, the organisers are not responsible for any copying, re-publication or redistributions of such statements  Copyright © Asian Strategy & Leadership Institute (ASLI) & Malaysian Automotive Association (MAA) 2010 ® All Rights Reserved  Programme as of 29/11/2010 18:50