120425 (wr) v1 new business model for distance learning

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120425 (wr) v1 new business model for distance learning

  1. 1. New business model for distance learningWilfred Rubenshttp://www.slideshare.net/wrubens
  2. 2. Program• Background (briefly) • Key resources• Business model? • Customer relationship• Customer segments • Revenue stream• New key activity • Q&A and Discussion
  3. 3. Open University: spider in the web of lifelong learning Source: km6xo
  4. 4. Learning needs professionals: not only courses and education http://blog.missiontolearn.com/files/Learning_20_for_Associations_eBook_v1.pdf
  5. 5. Sounds familiar?
  6. 6. A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or otherforms of value). The process of business model construction is part of business strategy (Wikipedia) http://en.wikipedia.org/wiki/Business_Model_Canvas
  7. 7. http://www.youtube.com/watch?v=QoAOzMTLP5s
  8. 8. Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  9. 9. Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationships More than moneyCost Structure Revenue Streams Channels
  10. 10. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  11. 11. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Focus on learning sciences Key Resources Customer SegmentsRelationships & technologiesCost Structure Revenue Streams Channels
  12. 12. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  13. 13. Customer segments Educational managers Teachers Trainers Educational scientists Training managersCurriculum developers Consultants on education and e-learning
  14. 14. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  15. 15. New key activity: learning path• 5 vouchers online masterclasses (chosen from a list of 10)• Access to topics & course materials• Access extra online lectures• Network facilities• Own learning activities• Discount• Certification
  16. 16. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  17. 17. Online masterclasses:themes learning sciences and technologies• Forum (questions as input live session, dialogue after live session)• Interview expert• Online paper presentation• Resources• Interaction by chat• Moderated• 1 week
  18. 18. Impression
  19. 19. Certification• Demonstration professionalization (‘leerbelastingformulier’)• PE-points• Every year• Profile focus (uitstroomprofiel; TEL, Learning Sciences bijv.)
  20. 20. Validation self organised learning
  21. 21. Topics• Central themes LS&T• Education, research, innovation• Blogs, masterclasses, online courses
  22. 22. Open educational resources• Free articles, blog posts, video’s• Snapshots courses• Free courses• OER is part OpenU
  23. 23. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  24. 24. Communities
  25. 25. Profile and dialogue
  26. 26. Search and invite: connections
  27. 27. Self service Online help (e.g. screencasts) Self registration MC’s Self registration communities Foto: capl@washjeff.edu
  28. 28. Co-creation Foto: ChrisL_AK
  29. 29. Blog
  30. 30. Blog Sharing knowledge Dialogue
  31. 31. Osterwalder, Pigneur et al, 2010Key Partners Key Activities Value Propositions Customer Key Resources Customer SegmentsRelationshipsCost Structure Revenue Streams Channels
  32. 32. Revenue stream• Subscription fee• Vouchers• Credits• Individual• Collective subscription• Sponsored masterclass
  33. 33. Thanks!wilfred.rubens@ou.nlSkype: wrubenshttp://www.slideshare.net/wrubens

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