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Time Management for Marketers - The Mozinar

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Time Management for Marketers - The Mozinar

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I did a mozinar today covering time management. These slides cover the tools, structure and tricks I use, as well as Adventure Time, nerdy games and various animals.

I did a mozinar today covering time management. These slides cover the tools, structure and tricks I use, as well as Adventure Time, nerdy games and various animals.

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Time Management for Marketers - The Mozinar

  1. Don’t get whacked out poo brain Ian Lurie – CEO & Founder, Portent, Inc. Tweet with webinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org
  2. THESE ARE THE LINKS http://portent.co/poobrain
  3. I AM NOT A GURU
  4. OH MY GLOB!!!!! ADVENTURE TIME. GREATEST. SHOW. EVER.
  5. MY DAY
  6. Workout or bike to work pew
  7. 200+ ‘real’ e-mails love your blog. I have an article you might want to publish...
  8. Questions from the team ?
  9. Answer 20-30 tweets ian, you misspelled 'floccinaucinhiliphification' on your last post
  10. Curate some cool stuff whoa.
  11. 2 hours on tools !=, not <>, dammit.
  12. 2-3 sales calls yessir. nosir. yessir. right away, sir.
  13. Presentation or blog post or SEOMOZ Q&A or Quora losing… grip… on reality...
  14. The kids
  15. The spouse
  16. The cats feed us, furless 2- legged oppressor. we've had a hard day.
  17. The guinea pig nobody knows the troubles i've seen...
  18. The hamster seeds! want seeds! now now!
  19. Work shit Home shit Random shit Sleep
  20. whacked out poobrain i no crazy. I just getz all the jokes.
  21. Assignments Whoopsies Questions Interruption cost Small projects
  22. TIME MANAGEMENT
  23. WHY MOST TIME MANAGEMENT METHODS SUCK
  24. HINT: THEY’RE NOT TIME MANAGEMENT METHODS
  25. Random shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignorRandom shit to ignor Random shit to ignoreRandom shit to ignore Random shit to ignorRandom shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignoreRandom shit to ignore Random shit to ignoreRandom shit to ignore Projects Milestone Task Task Task Task Milestone From Wikipedia.org
  26. Projects Milestone Task Task Task Task Milestone From PopHangover.com
  27. Task Task Task Task Task Task Task TaskTask Task Task Task Task Task Task Task INTERRUPTION INTERRUPTION
  28. METHODS THAT DON’T SUCK
  29. PARETO ANALYSIS 80% of the tasks can be handled in 20% of your time.
  30. ABC Prioritization
  31. GTD Have a trusted system for getting stuff out of your head.
  32. KANBAN Another good task management technique with backlog/working/done as its structure. image from wikipedia.org
  33. POMODORO Work in sprints.
  34. WARHAMMER 40K Of course… wait. What.
  35. Time management is a game...
  36. ...and we’re all gamers.
  37. Time management makes you better at what you do.
  38. Time management is part of your job.
  39. Time management is part of your life.
  40. THE GOALS
  41. Assignments Whoopsies Questions Interruption cost Small projects CONTROL WHAT YOU CAN
  42. REDUCE INTERRUPTION COST 5:00 interruption 5:00 to get back on track
  43. MINIMIZE REPEAT WORK 6 screws per foot? I thought you said mile?!!!
  44. PRIORITIZE 1.  Fly to distant planet on a guess. 2.  Pet nasty-looking alien snake creature. 3.  Act surprised when it eats me. 4.  Hire geologist who can’t find way out of cave. 5. Awaken 12-foot-tall blue alien guy. 6.  Act surprised when it beats me senseless. 7.  Run to the side. dammit
  45. ASK ?S ONCE
  46. EMPTY YOUR HEAD
  47. THE STRUCTURE
  48. PROJECTS MILESTONES TASKS
  49. PROJECTS Major objectives, goals or jobs requiring completion with multiple milestones and an established due date.
  50. Deliverables that change the status of something, specify a recipient, and have a due date. MILESTONES
  51. “Have doctor check weird rash before Friday.” MILESTONES
  52. “Have doctor check weird rash before Friday.” MILESTONES Implicit deliverable: Report identifying rash
  53. “Have doctor check weird rash before Friday.” MILESTONES Dr. is recipient.
  54. MILESTONES Status from “unknown” to “known” “Have doctor check weird rash before Friday.”
  55. MILESTONES Due date “Have doctor check weird rash before Friday.”
  56. MILESTONES A correctly defined milestone reduces repeat work.
  57. TASKS Let you record & prioritize little bits of your day, so you can empty your head.
  58. Some tasks are...
  59. BUT NOT ALL
  60. Everything you do, all day, every day. Tasks are...
  61. OK, not everything
  62. The basic unit of productive time. Tasks are...
  63. No in-focus task > 45 minutes. TASKS
  64. Not all tasks have milestones, but all milestones have tasks. TASKS
  65. Are atomic Are planned daily Come into focus over time TASKS
  66. The consistent building block of your milestone. Atomic
  67. Can’t easily be broken down into smaller parts. Atomic
  68. “Add TED video to POCKET” is atomic Atomic
  69. “Create presentation” is not atomic Atomic
  70. Every day. Daily
  71. Tasks planned 7 days ahead, maximum. Focus over time
  72. More focused 30-45 min each. Less focused More like milestones.
  73. AN EXAMPLE
  74. SEO CAMPAIGN
  75. Project: SEO for Nazgul Cyclery Milestones: Initial site audit 7/24 Tasks: Crawl site Collate js blocks Find soft redirects Unravel canonical spaghetti … Write report Deliver to client Review w/ client Keyword map 8/15 First round reccs 8/24
  76. HEY, FRANK, GOT A SECOND… OH GOD NO!!!! BUT… INTERRUPTIONS
  77. HAVE A ROUTINE
  78. THE SWEEP
  79. INPUTS
  80. Can you do it in 3 minutes or less? Do it now. Should someone else handle it? Delegate. Will it take longer? Make a task/ project/milestone.
  81. SUNDAY/MONDAY LIST & PRIORITIZE Sweep Projects Milestones/project Tasks/milestone Tasks w/ no project/milestone
  82. EVERY MORNING SWEEP Take the next 3-4 tasks/milestones. If necessary, break them up and bring them into focus. That’s your to-do list.
  83. DURING THE DAY 45 minutes on your next to-do. 5-10 minutes doing another sweep, etc.
  84. DURING THE DAY Ask a question? Record the answer. Answer a question? Record the question. Have an idea? Record it.
  85. INVEST 15 MINUTES TO SAVE 30 FIND BETTER WAYS TO DO STUFF.
  86. EXAMPLES
  87. FIND/PRINT/LEARN GMAIL SHORTCUTS 5:00, ONCE TIME SAVED PER DAY 15:00
  88. FIND/INTALL/LEARN TEXTEXPANDER 1 HOUR TIME SAVED PER DAY 30:00, OR 3.5 HOURS/WEEK
  89. CONGRATS! YOU CAN WATCH 2 MORE EPISODES!
  90. MEASUREMENT & IMPROVEMENT
  91. MEASURING
  92. TOGGL.COM
  93. RescueTime RESCUE TIME
  94. POMODORO
  95. OLD-FASHIONED
  96. OLD-FASHIONED
  97. THIS IS NOT BILLABLE HOURS TRACKING!! IT’S MEASUREMENT.
  98. MEASURE AS YOU WORK, NOT AFTER. (EMPTY YOUR HEAD)
  99. TOOLS THAT REDUCE REPEAT WORK
  100. USE THE MOUSE LESS REDUCE REPEAT WORK
  101. learn your keyboard shortcuts
  102. Texter for Windows
  103. ,ga = http://www.google.com/analytics
  104. ,p = <p></p>
  105. ;jewwatch Our first step is getting links removed from sites that had no intention of helping Jew Watch rank. I've built a list of the 'unintentional boosters'. I need folks to contact these sites.Your assignment, should you choose to accept it, is:Please do the following:- Find out who to contact to remove the link from the above page(s).- Contact them and ask politely if they'd remove the link. You can use this message, or write your own:=====Dear ,I have a favor to ask. We're trying to make sure that jewwatch.com can no longer rank in the top 10 on Google for the word 'jew'. You wrote an article about the site, which included a link to Jew Watch. I know you didn't intend to help this site, but your link, even if it's nofollowed, is boosting JewWatch.com's authority.If you could remove the link (you don't have to change the article!) it would help us a great deal.Thanks,====="
  106. lorem3 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." " Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?" " At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat."
  107. CONSOLIDATE INPUTS REDUCE REPEAT WORK EMPTY YOUR BRAIN
  108. LEARN TO USE EXCEL & WORD THE RIGHT WAY REDUCE REPEAT WORK
  109. tables
  110. vlookup
  111. pivot tables
  112. TOOLS FOR TASKS, LISTS AND STUFF ASK QUESTIONS ONCE EMPTY YOUR HEAD
  113. Workflowy Task management
  114. TeuxDeux Task management
  115. Evernote Personal knowledge base Task manager Everything
  116. Evernote
  117. Todo.txt
  118. Todo.txt Uses pure text files. Totally future-proof. Never crashes.
  119. emacs & org mode
  120. emacs & org mode super l33t nerd cred
  121. 1Password
  122. Dropbox Use it to stay in sync todo.txt dropbox laptop phone pc 1Password
  123. WHAT’S IN IT FOR ME?
  124. HANDLE INTERRUPTIONS
  125. LESS TIME ON THIS
  126. FEWER OF THESE
  127. From Wikipedia.org
  128. THESE ARE THE LINKS http://portent.co/poobrain
  129. Q+A Time! @seomoz + @portentint www.seomoz.org help@seomoz.org http://seomoz.org/webinars

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