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Story time's over: Marketers are now worldbuilders

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Marketers no longer control when, how or where our audience consumes information. So storytelling is over. Now, we're even cooler: We're worldbuilders, creating engines for our audience to create their own stories.

Blog post here: https://www.portent.com/blog/featured/no-more-marketing-storytelling-digital-worldbuilding.htm

Published in: Marketing

Story time's over: Marketers are now worldbuilders

  1. STORYTIME’SOVER MARKETERSARENOWWORLDBUILDERS
  2. THEGLORIOUSAGEOFMASS-PRODUCEDSTORYTELLING those were some good times
  3. THEGLORIOUSAGEOFMASS-PRODUCEDSTORYTELLING
  4. Buyourrunningshoes.They’rethebest runningshoesyou’llfind.Wehavepinkrunning shoes,brownrunningshoesandrunningshoes thathelpyourun.They’reshoes.Forrunning.
  5. I sell homes in Seattle. Seattle real estate is a great deal right now. Come see all my Seattle homes on my Seattle real estate site full of homes in Seattle because my home are really nice and they’re in Seattle.
  6. STORYTELLING
  7. STORYARC,TOPVIEW
  8. STORYARC,TOPVIEW
  9. uh-oh
  10. BEHONEST
  11. WENOLONGERCONTROL THEWHEN,THEWHERE (ORMAYBETHEWHAT)
  12. auuughhh! we no longer tell the story!!!!!
  13. SILLINESSRESULTS
  14. CONVERSION WEGOTRANSACTIONAL
  15. Cool social icons from Azmid http://portent.co/1Sxb6EP $ TRANSACTIONS
  16. Cool social icons from Azmid http://portent.co/1Sxb6EP $ PEOPLEREADYTOBUYYOURPRODUCT,RIGHTNOW
  17. Cool social icons from Azmid http://portent.co/1Sxb6EP THEUNIVERSEPROBLEM PEOPLE SEEKING YOUR PRODUCT, RIGHT NOW $ UNIVERSEPROBLEM
  18. PEOPLEWHOWANTACRUISE $
  19. PEOPLEWHOWANTTO$#@!
  20. BEHOLD
  21. $
  22. PLACES=THEMAP PATHS+PLACES=THEWORLD MOVEMENTCREATESSTORIES
  23. PLACES PATHS MOVEMENT OPTIMIZE FACILITATE OBSERVE
  24. $ TRANSACTIONALWORLDBUILDING
  25. PLACES PATHS MOVEMENT OPTIMIZE FACILITATE OBSERVE
  26. $ PLACES
  27. EVERYTHING’SAPLACE
  28. $ DESTINATION
  29. DESTINATION
  30. DESTINATION
  31. DESTINATION
  32. $ PLACES
  33. “WEHELPFINDTHEBESTDEALEVERYWHERE”
  34. “WEHAVEINFORMATION”
  35. Cool social icons from Azmid http://portent.co/1Sxb6EP “WE’REGOINGGREEN”
  36. “HERE’SMORE”
  37. YES,TRANSACTIONAL
  38. $ COOPERATIVE
  39. RETARGETING
  40. RETARGETING
  41. $ AUDIENCE-CREATED
  42. THEAUDIENCECREATESPLACES
  43. THEAUDIENCECREATESPLACES
  44. THEAUDIENCECREATESPLACES
  45. $ ALGORITHMCREATED
  46. AUDIENCE
  47. DENIM≠JEANS
  48. $ PEOPLEREADYTOBUY,RIGHTNOW,FROMYOU
  49. $ PEOPLEWITHRELEVANTQUESTIONS
  50. QUESTIONS
  51. ANSWERTHEPUBLIC.COM
  52. “WEAREOPENONSUNDAYS”
  53. QUORA
  54. SEARCHSUGGEST
  55. SEARCHSUGGEST
  56. SEARCHSUGGEST
  57. $ PEOPLEREADYTOBUY,RIGHTNOW,FROMYOU
  58. $ PEOPLEREADYTOBUYRELATEDPRODUCTS
  59. COLLABORATIVEFILTERING
  60. COLLABORATIVEFILTERING CREATE/GOTOTHESEPLACES
  61. ANSWERTHEPUBLIC.COM COLLABORATIVEFILTERING
  62. SOCIALADVERTISING
  63. $$ PUBLISHWHERETHECUSTOMERSARE
  64. oohhmmmm NOTHINGISBORING
  65. THEREISNOBORING
  66. THEREISNOBORING
  67. ENSUREKICK-ASSPLACES
  68. $ PEOPLE
  69. $ PEOPLEWHOTOLERATELOUSYUX
  70. DOTHELITTLETHINGS PROVIDE AGREATPLACE DON’TGIVEMETHIS
  71. CREDIT:ZEKEMILLER,TIMEREPORTER
  72. CREDIT:ZEKEMILLER,TIMEREPORTER
  73. THATFEELSLIKETHIS
  74. ANDENDSLIKETHIS $$$$
  75. GIVEMETHIS
  76. GRAMMARLY
  77. GRAMMARLY
  78. HEMINGWAYAPP.COM
  79. HEMINGWAYAPP.COM
  80. SPEEDTHINGSUP
  81. 700kb png 64kb jpg
  82. 24kbjpg PNGforlessphoto-ish 4kbpng
  83. 1.1 megabytes
  84. 227kb
  85. IMAGEOPTIM/CAESIUM
  86. lazy loading
  87. AVOIDCRAPPYSTOCKPHOTOS
  88. Showing up everywhere AVOIDCRAPPYSTOCKPHOTOS
  89. Showing up everywhere AVOIDCRAPPYSTOCKPHOTOS
  90. Lack of brand safe‫﬚‬ AVOIDCRAPPYSTOCKPHOTOS
  91. Pexels.com Unsplash.com
  92. oohhmmmm YOUSTILLCONTROLYOURBRAND
  93. PRESENCE=BEINGATAPLACE
  94. YOURPRESENCEDICTATESYOURBRAND
  95. NON-BRAND
  96. GOODPRESENCE=GREATBRAND
  97. Cool social icons from Azmid http://portent.co/1Sxb6EP JUSTBAD
  98. Cool social icons from Azmid http://portent.co/1Sxb6EP JUSTBAD
  99. COMMENTS
  100. Cool social icons from Azmid http://portent.co/1Sxb6EP $ PEOPLESHOPPINGFORMARKETINGBOOKS
  101. Cool social icons from Azmid http://portent.co/1Sxb6EP $ MARKETINGNERDS
  102. BADTARGETING=BADBRAND(articlebySlate)
  103. BADTARGETING=BADBRAND
  104. GOODPRESENCE=GREATBRAND
  105. oohhmmmm IT’SADAPTIVE
  106. PLACES PATHS MOVEMENT OPTIMIZE FACILITATE OBSERVE
  107. PATHSAREVERBS
  108. $ THEAUDIENCEMOVESFROMPLACETOPLACE
  109. $
  110. $
  111. $
  112. $
  113. $
  114. $
  115. $
  116. $
  117. oohhmmmm IT’SNOT(TOTAL)CHAOS
  118. SOSTOPIT.FACILITATINGPATHS
  119. FULLYDESCRIBE
  120. ONETWEAK
  121. AWESOME
  122. MISSEDOPPORTUNITIES
  123. DEFENSIVEDESIGN
  124. CONVERSION NORAILROADING you will go this way and you will like it!!!
  125. RAILROADING
  126. NEVERTRYTOOWNAHASHTAG
  127. CHAOSRESULTS
  128. CHAOSRESULTS
  129. Cool social icons from Azmid http://portent.co/1Sxb6EP $ PEOPLEANNOYEDWITHQANTASSTRIKE
  130. Cool social icons from Azmid http://portent.co/1Sxb6EP $ EVERYONEWHO’SHEARDOFQANTAS
  131. oohhmmmm YOUCANTRACKANDOBSERVE
  132. PLACES PATHS MOVEMENT OPTIMIZE FACILITATE OBSERVE
  133. CONVERSIONS&MICROCONVERSIONS
  134. MICROCONVERSION: SCROLLPAST50%
  135. MICRO-CONVERSION=MOVEMENT $
  136. MICROCONVERSION: E-MAILSUBSCRIPTION
  137. MOVEMENT $
  138. TRANSACTION $
  139. GOOGLEANALYTICSTOPCONVERSIONPATHS TOPCONVERSIONPATHSTARTS W/ORGANIC,ENDSWITHDIRECT. 3-STEPPATH
  140. TRUESTORY $
  141. search content facebook content e-mail $$$$ TRUESTORY
  142. Turn off paid social. there’s no ROI TRUESTORY
  143. Cool social icons from Azmid http://portent.co/1Sxb6EP $ auuughhh what happened?!!!
  144. LAST-CLICKSOCIALCONVERSIONS
  145. search content facebook content e-mail $$$$ TRUESTORY
  146. TRUESTORY $
  147. search pinterest e-mail $$$$ TRUESTORY#2
  148. TRUESTORY#2 $
  149. TRUESTORY#2 $ ADDAPLACE. COMPLETEAPATH.
  150. search pinterest content e-mail $$$$ TRUESTORY#2
  151. $ THISLOOKSHARD
  152. WORLDBUILDINGISANADAPTIVEPROCESS
  153. $
  154. $ THISLOOKSMESSY
  155. Cool social icons from Azmid http://portent.co/1Sxb6EP $ THISFEELSSAFER
  156. WORLDBUILDINGISLOTSOFLITTLEBETS (ACTUALLYSAFER)
  157. PLACES PATHS MOVEMENT OPTIMIZE FACILITATE OBSERVE
  158. ITTAKESYOUFROMTHIS
  159. TOTHIS
  160. POOT
  161. TRYIT
  162. SMALL, UNMARKED BILLS ONLY portent.com/blog @portentint facebook.com/ian.lurie

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