Social media analytics is... not terribly inspiring, unless you love analytics. Here's the analytics walkthru for people who are NOT inspired by analytics.
41. “This click came from a cost per click ad on Facebook,
pegasus campaign, targeting the capybara audience, and
this was the creative called test1”
/?utm_medium=cpc
&utm_source=facebook
&utm_campaign=pegasus
&utm_term=capybara
&utm_content=test1