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Advanced SEO - Huzzah seminar
1.
Embrace your inner
nerd
2.
cornerstone content
3.
4.
5.
6.
canonicalization
7.
portentinteractive.com www.portentinteractive.com www.portentinteractive.com/index.html
8.
site.com/contact/ site.com/contact.html site.com/contact.html?from=home
9.
http://www.target.com/ref=nav_2_t_logo
10.
2,070 results
11.
http://www.target.com/ http://www.target.com/ref=nav_2_t_logo
12.
http://www.target.com/ http://www.target.com/ref=nav_2_t_logo
13.
rel=canonical, anyone?
14.
QDF
15.
16.
17.
18.
QDF
19.
Query Deserves
20.
21.
22.
23.
24.
Watch the trends
25.
News Sites Social Sites
Search
26.
27.
28.
29.
30.
31.
32.
33.
Write
34.
35.
36.
Promote
37.
38.
39.
40.
Patience
41.
Redirect busted external
links
42.
Automate 301 redirection
using Levenshtein distance measurement.
43.
Lurie > Laurie =1
44.
mysite.com/foo/blah.thml mysite.com/foo/blah.html
45.
46.
47.
1,000 broken links 1,000
good ones 1,000,000 possible
48.
http://www.conversationmarketing.com/archives/search_engines/000131.html >> http://www.conversationmarketing.com/search_engines/ http://www.conversationmarketing.com/archives/000153.html >> http://www.conversationmarketing.com/archives.html http://www.conversationmarketing.com/2009/04/link&
>> http://www.conversationmarketing.com/blogging/
49.
bit.ly/linklev
50.
51.
Tools
52.
Google Webmaster Tools
53.
opensiteexplorer.org
54.
opensiteexplorer.org
+ xenu link sleuth
55.
56.
blekko.com
57.
58.
59.
60.
Firefox!!!!
61.
web developer’s toolbar
62.
63.
64.
65.
Firebug YSlow Google Pagespeed
66.
67.
68.
69.
70.
ian@portent.com
@portentint www.conversationmarketing.com www.portent.com
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