Have a happy holiday! 38 tips to sell more stuff

HAVE A HAPPY HOLIDAY
38 TIPS TO SELL MORE STUFF

Ian Lurie
@portentint
ian@portent.com

This
is
the
annotated
version
of

my
Vocus
‘marke6ng
for
the

holidays’
presenta6on.

I
do
these
presenta6ons
and
the
annota6ons
for
free.
I
get

paid
nada.
Nuthin’.
Bupkus.
You
can
give
me
a
6p,
though:

If
you
like
this
or
other
presenta6ons
I’ve
done,
you
should

follow
me
on
TwiCer:
@porten6nt

Or,
tweet
about
this
presenta6on,
favorite
it
on

SlideShare…
you
get
the
idea.
You
can’t
help
me
feed
my

kids,
but
you
can
sure
feed
my
ego.

This
is
the
link
bundle.
Everything

I
talk
about
in
this
presenta6on
is

there.

portent.co/holidayecom

(Yes, use .co, not .com)

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weasel hem haw qualify caution pick nits dodge ahem equivocate weasel weasel hem haw
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Disclaimer:
There
are
lots
of

nits dodge ahem equivocate weasel weasel hem haw qualify caution pick nits dodge ahem
things
you
can
do
to
improve

sales
over
the
holidays.
I’ve

restricted
this
presenta6on
to
the

things
that
you
can
do
quickly.


To
set
the
tone
for
all
this,
I
need

to
do
a
quick
ﬂashback.
Waaaay

back
when,
in
the
1980s
and
90s,

I
raced
bicycles…

FLASHBACK EFFECT HERE

At
the
6me,
the
highest-‐performance
op6on
for
road
racing
bikes
was
this

kind
of
6re
called
a
tubular
or
sew
up.
You’d
glue
the
6re
right
to
the
rim,

and
that
glue
was
the
primary
bond.

What’d
that
mean?
Well,
you
could
train
all
year
for
the
big
race,
put
in

tons
of
prepara6on,
etc.,
but
if
you
did
a
lousy
job
gluing
on
the
racing
6re…

…all
that
prepara6on
was
for
naught.

Lots
of
thoughts
go
through
your
head
as
you
see
the
6re
come
oﬀ

the
rim
and
you
begin
a
graceful,
buC-‐over-‐teakeCle
somersault

over
your
handlebars.

NOOOOOOOOOOOOOOOOOOOO

Including
some
obvious
ones.

BUT WE’VE PREPARED ALL YEAR!!!
But
the
one
that
you
have
for
weeks
aXer
is:

“I
prepared
all
year
for
this!!!!
And
I
lost

because
my
@)#($*!@#
6re
came
oﬀ!!!???”

Well,
yeah.
I
missed
a
cri6cal
detail,
and

paid
for
it
with
several
yards
worth
of
skin

and
badly
abraded
pride.

Holiday
e-‐commerce
is
awfully
similar.
You

can
prepare
all
year,
but
if
you
miss
an

important
detail
or
two,
all
you’ll
have
aXer

the
holidays
is
a
sense
of
regret
and
some

hard
lessons.

BUT WE’VE PREPARED ALL YEAR!!!

1.  Shopping days
2.  Tune up
3.  E-mail
4.  Social

It’s
now
mid-‐November.
You
need
to
focus

on
four
crucial
areas
to
be
ready
for
the

biggest
e-‐commerce
season
of
the
year.
I’m

going
to
go
through
30
6ps
that’ll
help
you

do
just
that.

KNOW THE
SHOPPING DAYS

First
oﬀ,
know
when
and
why
folks
are

going
to
hit
your
store,
and
what
to
do
to

capitalize.

1

CYBER MONDAY
When: 11/26/2012
Why: Deals & sales
$1.25 billion in online sales

Cyber
Monday
is
the
online
equivalent
of

Black
Friday.
It’s
when
a
lot
of
online

retailers
hold
their
biggest
‘door
buster’

sales.
Historically,
it’s
the
top
day
of
the

holiday
season.

1
Growing consumer interest

And
consumer
interest
in
the
whole

phenomenon
just
keeps
going
up.
This
is
the

search
growth
to
December,
2011
for

‘Cyber
Monday
Deals’.
Uh-‐huh.

2

HAVE A CYBER MONDAY PAGE

So,
ﬁrst
oﬀ,
you
want
to
ensure
people

know
you’ve
got
some
deals
for
Cyber

Monday.
The
way
to
do
that
is
with
a
simple

page
on
your
site.

You
do
not
have
to
show
what
the
deals
are

going
to
be
yet.
You
can
have
a

countdown…

2

…or
a
simple
page
like
this
one
on

Sears.com.

2

…or
even
simpler.
Here’s
Target’s
page.
Nothing

fancy.
Just
a
brief
message.
The
most
important

thing
is
that
you
have
a
page.

And
never
take
it
down.
AXer
the
holidays,
put
up

a
placeholder
like
“Sorry
you
missed
Cyber

Monday
2012,
but
we’ll
be
back
in
2013!”

2

Why?
First,
because
it’s
beCer
for
customers,
because

you
give
them
op6ons.
Second,
it
gives
you
a
chance

of
star6ng
to
rank
for
your
product/brand
+
‘cyber

Monday
deals’.
Which
you
want,
because
it’ll

generate
a
LOT
of
revenue.

2

Don’t
have
6me?
Really?
Even
to
do
something
super-‐simple
like
this?
If
you
have

an
e-‐mail
newsleCer,
just
create
a
simple
signup
page
like
this
one
that
I
sketched

out.

I’m
not
going
to
go
into
page
design
101
here,
but
you’ll
note
the
simplicity
of
any

good
Cyber
Monday
page.
Go
with
it.
The
simpler
it
is,
the
easier
it
is
to
maintain,

and
the
easier
it
is
for
your
customers
to
read.

3

THE 1ST MONDAY & TUESDAY
When: 12/3/2012 & 12/4/2012
Why: Thanksgiving recovery

The
next
key
dates
are
the
ﬁrst
Monday
&
Tuesday
in
December.
It
seems
as
if

folks
are
back
at
work
aXer
the
Thanksgiving
weekend,
caught
up,
and
ready
to

start
shopping.
I
don’t
suggest
anything
speciﬁc
for
this.
Just
be
aware
of
the

dates,
follow
the
rest
of
the
6ps
in
this
webinar,
and
you’ll
be
well-‐posi6oned.

4

GREEN MONDAY
When: 12/10/2012
Why: eBay’s biggest day

Green
Monday
is
another
big
one.
The
2nd
Monday
in
December.
There’s
nothing

super-‐special
about
this
date,
except
that
it’s
historically
eBay’s
biggest
sales
day,

and
the
4th
biggest
online
sales
day
of
the
holiday
season.

5

HAVE A GREEN MONDAY PAGE

You
want
to
have
a
Green
Monday
page!!!
Again,
keep
it
simple.
You
can
use
your

Cyber
Monday
page
as
a
template
if
you
want.

6

FREE SHIPPING DAY
When: 12/17/2012 (approximately)
Why: Last day of guaranteed delivery

Finally:
Free
shipping
day
is
the
last
day
most
businesses
will
guarantee
delivery

before
Christmas
Day,
with
free
shipping.
It
can
generate
a
huge
burst
of
sales,
but

you
have
to
really
get
the
word
out.

7

FREE SHIPPING DAY
Tell everyone about it.

Pester,
nag
and
otherwise
remind
current
customers
(especially
those
who
haven’t

made
a
purchase
yet)
that
free
shipping
day
is
approaching.
Same
in
social
media.

Nothing
makes
people
madder
than
ﬁnding
out
they
were
a
day
late,
and
that
you

never
no6ﬁed
them.

TUNE UP
YOUR SITE

First
oﬀ,
know
when
and
why
folks
are
going
to
hit

your
store,
and
what
to
do
to
capitalize.

8

COMPRESS IMAGES

Chances
are,
you’ve
got
images
on
your

site
that
are
needlessly
bloated.
If
you
can

compress
them
even
a
liCle
bit
beCer,
you

can
save
a
lot
of
6me.

8

115 kb

Take
this
cool
dude.
He’s
a
photograph.
In

his
current
state,
he’s
115kb.
Which
is

humungous.

8

18 kb

But
you
can
do
it
even
more
easily.

Install
Google
Chrome
on
your
computer,
if

you
haven’t
already.
Then
click
‘View
>>

Developer
>>
Developer
Tools’

Then,
aXer
it’s
done,
click

‘Op6mize
Images’

PageSpeed
will
give
you
a
list
of
images

that
can
be
beCer
compressed,
and
an

op3mized
version
of
each
image.
Click

‘See
op6mized
content’…

And
voila.
There’s
your
image,
ready
for
use.
Replace

the
old
image
with
the
new
one
and
you’ve
just
sped

up
your
site.
The
whole
process
takes
less
than
15

minutes
if
you’ve
got
a
page
with,
say,
50
images
on
it.

9

PUT JAVASCRIPT LAST

If
you
have
a
lot
of
javascript
on
the
page,
such
as

analy6cs
code,
drop
down
menus
or
stuﬀ
that
handles

slideshows
and
the
like,
move
that
code
to
the
very

end
of
the
page,
right
before
the
closing
</body>
tag.

That
way,
the
browser
doesn’t
have
to
ﬁre
the
scripts

un6l
later
on,
and
the
page
renders
a
bit
faster.

10

GET ON A CDN

That’s
a
content
distribu6on
network,
in
case
you
were

wondering.
CDNs
speed
up
sites
by
storing
the
most-‐
used
ﬁles
on
a
network
of
servers
op6mized
for
that

purpose.
They
accelerate
ﬁle
delivery,
and

automa6cally
choose
the
servers
geographically
closest

to
each
visitor.

10

I
have
no
special
rela6onship
with
MaxCDN,
except

that
we
use
them
and
have
been
very
happy.
It’s
a
very

easy
setup
process
that
takes
about
5
minutes.

WHY SPEED MATTERS

A
quick
interlude
–
you
need
to

understand
how
much
speed
maCers.

Pearson Correlation w/ Revenue
1

Page
0.8 Download
Time

0.6
In
our
tests
over
the
years,
nothing
correlates

more
directly
with
conversion
rates
and

0.4 revenue
than
page
download
6me.
The
faster
a

page
downloads,
the
more
you
sell.

Catalog calls FB Likes on
0.2 Posts

0

Page Load
Time FB Posts/Day
-0.2 Catalogs sent

AMAZON

Every 100ms improvement in speed
yields a 1% increase in revenue

Amazon
agrees.

/WHY SPEED MATTERS

Speed
improvements
are
some
of
the
easiest

to
make
at
the
last
minute.
LiCle
things
like

image
compression
will
make
your
site
faster

and
improve
the
effec6veness
of
everything

from
your
shopping
cart
to
your
content

marke6ng
efforts.

OK.
End
of
finger-‐wagging
interlude.

TIDYING UP

Clean
up
some
basic
stuﬀ,
too.
These
are

things
that,
one
at
a
6me,
chip
away
at

consumers’
trust
in
you
and
your
business.
Fix

‘em
and
you’ll
see
beCer
conversion
rates.

11

FIX EVERY BROKEN LINK

Xenu Link Sleuth
Screaming Frog

Fix
busted
links
on
your
site.
Either
Xenu
Link

Sleuth
or
Screaming
Frog
SEO
spider
will
make

the
job
easy.
Both
are
linked
from
the
link

bundle.

11

It
takes
a
few
minutes
to
run
a
Screaming
Frog

report
and
get
things
working.

12

HAVE A HELPFUL 404 PAGE

Of
course,
you
can
never
ﬁx
every
broken
link.

Other
sites
might
point
links
at
you.
When

that
happens,
you
want
a
friendly
404
error

page
on
your
site.

Nerd
transla6on:
A
‘404’
error
page
is
the

page
your
site
displays
if
someone
clicks
a

broken
link.

12

This
is
not
friendly.
It’s
actually
preCy
scary.

My
immediate
thought:
“What
did
I
do

wrong?”

Not
a
good
way
to
start
a

rela6onship
w/
a
company.

12

This
one
from
Target
is
beCer,
but
not
great.

They
kind
of
abandon
you
with
a
“Try
again”

message.

12

Zappos
is
beCer.
They
give
me
op6ons.
I’d
like

a
liCle
less
stuﬀ
and
a
liCle
more
clarity,
but

you
get
the
idea.

13

FIX TYOPS TYPOS

Yeah,
you
heard
me.
Go
through
your
site
and

ﬁx
all
those
cringe-‐inducing
typos
you
haven’t

goCen
to
yet.
Need
help?

13

There
are
lots
of
tools
that’ll
do
it
for
you.

They
go
site-‐wide
and
check
for
spelling

errors.
CheckDog
is
one
I’ve
tried
in
the
past,

and
it’s
preCy
slick.

14

REMOVE DISTRACTIONS

Now,
clean
up
all
of
the
distrac6ons
on
your

site.
Any
banner
ads,
text
ads
or
other
stuﬀ

that’s
not
related
to
your
boCom
line
e-‐
commerce
revenue
must
go
(this
will
speed

things
up,
too)

14

And,
just
through
the
holidays,
remove
any

popovers,
surveys
and
such.
If
folks
don’t

want
to
do
that,
at
least
test
by
removing
it

for
a
day
or
so.

LEVERAGE THE BEST CONTENT

And,
just
through
the
holidays,
remove
any

popovers,
surveys
and
such.
If
folks
don’t

want
to
do
that,
at
least
test
by
removing
it

for
a
day
or
so.

15

FIND YOUR TOP LANDING PAGES

Find
your
top
landing
pages
–
the
pages
folks

use
most
oXen
to
enter
your
site.

15

FIND YOUR TOP LANDING PAGES

Here’s
our
report.
In
Google
Analy6cs
ﬁnd
it
under
Content

>>
Site
Content
>>
Landing
Pages.
If
we
were
a
retailer,
I’d

want
our
Cyber
Monday
and
other
special
holiday
oﬀers

and
calls
to
ac6on
front-‐and-‐center
on
the
top
5
pages,
at

least.

16

FIND YOUR TOP
CONVERSION PAGES

If
you’re
tracking
conversions
and
sales
on
your
site
(you

are,
right?!)
then
check
which
pages
perform
best
as
sales

generators.

16

Once
you
know
them,
again,
put
a
clear
call
to
ac6on
on

those
pages.

17

DO SOMETHING GOOD

Standard
content
marke6ng
won’t
work
fast
enough
at
this

point
to
boost
you
for
the
holidays.
But
focused
ideas
that

join
content,
charity
and
the
holidays
can
be
successful
and

give
organiza6ons
that
need
it
help
right
before
their

biggest
season.

17

This
was
a
more
general
cause
marke6ng
piece
done
by

Luck
Brand.
I
can’t
give
ﬁgures
but
it
was
very
successful.
It

took
less
than
8
hours
to
get
it
together.

17

But
the
best
eﬀort
would
lead
with
easy
ac6ons,
like
a

‘like’
on
Facebook
or
an
e-‐mail
signup,
or
downloading
a

cool
digital
cookbook.
Then
you
can
use
the
list
you
build

for
direct
promo6on.

Full
Circle
could
get
a
lot
more
signups
if
they
said
“We’ll

donate
$10
for
every
cookbook
downloaded”.

PREPARE
TO E-MAIL

Now
your
site’s
ready.
It’s
6me
to
get
ready
to
e-‐mail
your

customers.
E-‐mail
is
badly
under-‐es6mated
and
under-‐
u6lized.
The
‘house
list’
is
s6ll
the
most
valuable
internet

marke6ng
asset
you’ve
got.

18

GET EMAIL SIGNUPS

If
you
aren’t
gezng
people
to
‘opt
in’
to
receive
oﬀers
yet,

start
now.
Even
100
or
so
could
help
you
sell
more.
If

you’re
already
gezng
e-‐mail
addresses
from
folks,
make

sure
the
process
is
working
and
easy.
The
holidays
are
a

great
6me
to
build
that
list,
as
well
as
a
great
6me
to
use
it.

18

I
love
what
Target
does
here.
It’s
no6cable
but

unobtrusive,
and
it’s
an
easy
call
to
ac6on.
Bet
they
get
a

lot
of
signups.

19

INTEGRATE EMAIL

Integrate
e-‐mail
marke6ng
into
your
en6re
selling
process.

Don’t
just
have
a
sad
liCle
signup
box
on
your
home
page…

19

It’s
ﬁne
to
ask
folks
if
they’d
like
to
receive
updates
at
the

end
of
checkout.
Just
DO
NOT
PRE-‐CHECK
IT.

19

Link to your CyberMonday page/
signup in your confirmation e-mails!

Also
ask
folks
if
they’d
like
to
sign
up
when
you
send
them

their
order
conﬁrma6on.

20

SCRUB YOUR E-MAIL LIST

If
you
can’t
do
all
this
stuﬀ,
you
should
s6ll
work
with
the

list
you’ve
got.
But
chances
are
you
can
add
some
more

addresses
to
your
list
between
now
and
Christmas
Day.

20

DEVELOP YOUR E-MAIL PLAN

Now,
develop
your
holiday
e-‐mail
marke6ng
plan.
This
is

what
you’ll
do
with
the
e-‐mails
you
have,
whether
you
add

to
them
in
the
mean
6me
or
not.

20

1 day prior E-mail 1
Key date E-mail 2
1 day after E-mail 3

I
like
to
build
my
campaigns
around
the
5
big
dates,
like

this:
Send
the
ﬁrst
‘reminder’
e-‐mail
1-‐2
days
prior
to
the

key
date.
Then
send
an
e-‐mail
on
the
date,
and
one
a
day

later
saying
you’re
sorry
they
missed
this
one,
but
the
next

one’s
coming
up
on…

21

CREATE YOUR TEMPLATE

Next,
create
a
simple
e-‐mail
template
you
can
send
to

folks.
By
simple,
I
mean
a
single
message
and
a
single
call

to
ac6on.
Make
a
single
template
you
can
use
again
and

again,
swapping
out
images
and
content.

21
An
image,
a
headline
and
a
clear
‘click
here’
will
likely
do

the
trick.
Obviously,
if
you
have
a
designer,
take
advantage

and
get
something
that
looks
decent.
But
speed
and
clarity

are
more
important
at
this
point.
And,
this
whole
thing

only
works
if
the
e-‐mail
gets
sent.
Otherwise,
you’ll
be

sizng
there
January
1
saying
“But
we
prepared
all
year!”

22

WRITE A GREAT SUBJECT LINE

Write
a
fantas6c
subject
line.
Use
the
right
words.
The

subject
line
determines
if/when
the
email
gets
opened.

22

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We
know
that
certain
words
and
phrases
in
subject
lines

get
the
most
opens.
These
are
the
top
ones
during
the

holiday
shopping
season.
Use
‘em.

23

TEST (OPTIONAL)

If
you
have
6me,
test
your
subject
lines.
Create
an

Adwords
ad,
for
example,
and
use
some
of
the
phrases

from
your
subject
line.
Run
diﬀerent
versions
against
each

other
and
see
which
one
gets
more
clicks.

Or,
when
you
send
the
e-‐mail,
send
2
diﬀerent
subject

lines
out
to
two
10%
slices
of
your
list,
then
use
the
one

that
worked
the
best.
Even
if
you
can’t
take
advantage
this

year,
you’ll
have
the
data
for
next
year.

24

TEST LAYOUT (MANDATORY)

Make
sure
you
test
your
e-‐mail
and
ensure
it’ll
look
OK

when
it
arrives
in
folks’
e-‐mail
boxes.
Chances
are
that

whatever
tool
you
use
–
MailChimp,
Campaign
Monitor,

etc.
–
has
a
tool
that’ll
render
your
newsleCer
and
show

you
how
it
looks
in
various
e-‐mail
clients.
Use
them.

24

EMAILONACID.COM
If
you
don’t
have
any
layout
tes6ng
tool
available,
you
can

use
E-‐mailOnAcid.
It’s
a
nice
tool
that
gives
you
a
quick

rendering.

25

TEST DELIVERABILITY

Also
test
for
deliverability.
All
e-‐mail
marke6ng
tools
check

for
spam
scoring
based
on
e-‐mail
layout
and
content.
Use

them,
too.

25

Here’s
Mailchimp’s
deliverability
report.

26

RE-SEND TO NON-OPENS

When
you
send
out
your
e-‐mail,
wait
12-‐24
hours.
Then
re-‐
send
to
folks
who
didn’t
open
it.
I
know
this
can
be

controversial,
but
to
me
it’s
not
a
big
deal.
I’ve
seen
no

evidence
it
causes
spam
complaints
or
increases

unsubscribes.
And
we’ve
seen
this
improve
overall

campaign
open
rates
by
as
much
as
35%.

27

WATCH THE UNSUBSCRIBE RATE

That
said,
watch
your
unsubscribe
rates.
If
lots
of
people

start
dropping
oﬀ,
consider
sending
fewer
e-‐mails,
or

changing
the
tone.
And
triple-‐check
the
layout
and
look.

GET SOCIAL

You
have
another
house
list:
All
the
folks
who
follow
you
in

social
media.
The
holidays
are
a
great
6me
to
leverage
that

audience.
It’s
also
a
great
6me
to
build
it.

28

BUY FACEBOOK ADS

First
oﬀ,
use
Facebook
adver3sing.
It’s
the
best
way
to

reach
the
Facebook
audience.
And
it’s
dirt
cheap.
I
know

folks
will
say
“Oh,
no
one
looks
at
those
ads”.
OK,
then

they
won’t
cost
you
anything!!!
But
if
they
do,
you’ll
get

more
fans.
By
the
way:
Point
those
ads
at
your
Facebook

page,
not
at
your
site.

Don’t
look
to
Facebook
ads
to
generate
1st-‐click
sales.

Instead,
use
them
to
build
fans
fast
on
Facebook,
then
use

oﬀers
to
get
them
from
Faebook
to
your
site.

29

UPDATE!!!!

And
please,
post
your
oﬀers
to
your
Facebook
6meline.

Make
‘em
‘s6cky’
so
they
stay
at
the
top
of
the
page.
Do

the
same
on
TwiCer.
Use
those
top
phrases!
But
don’t
be

quite
as
sales-‐y
here.
A
liCle
lower
key
is
beCer.

30

USE IMAGES

Use
an
image
or
video
wherever
you
can.

30

You
can
see
the
higher
engagement
score
for
photos
here.
Far

more
likes
and
the
highest
engagement
score.
Images
work

beCer.
And
how
long
does
it
take
to
snap
a
photo
with
your

phone?
Is
that
worth
another
2
customers?
Probably.

31

DO A PROMOTED POST

Use
the
promoted
posts
ad
unit
on
Facebook
to
get
your
post

into
all
your
users’
streams.
Promoted
posts
show
up
in
your

followers’
feeds
more
oXen
than
non-‐promoted
ones.

Yes,
I
know
a
lot
of
folks
don’t
like
this.
But
it’s
a
fact
of
life,
and

the
truth
is
that
again,
it’s
not
that
expensive
–
maybe
$.10-‐.30

per
ac6on
(click
or
like).

32

USE FACEBOOK
CUSTOM AUDIENCES

You
can
further
leverage
the
e-‐mail
list
by
using
Facebook

Custom
Audiences.
With
that,
you
can
upload
a
list
of
e-‐mail

addresses.
Facebook
then
delivers
ads
based
on
the
list.

Again,
super-‐targeted,
inexpensive.
Do
it.

33

USE PINTEREST

Use
Pinterest!
Do
a
specials
pinboard.
Etsy
has
a
sale
items

pinboard.
You
can
do
one
for
Cyber
Monday.
Conversion
rates

from
Pinterest
are
very,
very
high.
Again,
small
eﬀort,
solid

poten6al
payoﬀ.

34

MAKE SHARING A CINCH

Finally,
make
it
really
easy
for
folks
to
share
products
and
oﬀers

on
your
site.
Every
visitor
is
a
poten6al
salesperson.
Every
like
is
a

poten6al
adver6sement,
directly
from
one
friend
to
another.

DO WHAT’S ACHIEVABLE

That’s
a
lot
of
stuﬀ
–
34
to-‐dos.
The
real
trick?
Do
something.

Don’t
freeze
up
because
you
can’t
do
all
34.
Pick
the
ones
you
can

do,
and
go
from
there.

MEASURE WHAT WORKS

Then
measure
what
you
do.
See
what
sells.
Remember,

everything
you
do
is
learning
for
next
year.

This
list
is
really
all
about
the
liCle
things:
The
links
that
work;
the
e-‐mail
reminder;

the
easy
Facebook
share.

Keep
the
liCle
things
in
line.
They’re
what
drive
imputed
value
and
build
your

customer
base.

A
few
other
quick
6ps:

IT’S THE LITTLE THINGS

35. Talk
to
your
web
hos6ng
provider.
Make
sure
you’re
not
close
to
your

bandwidth
or
storage
limit.
If
you
are,
raise
it,
or
ask
them
if
they’ll
raise
it
if
you

go
over.
You
don’t
want
your
site
going
dark.

36. Check
your
e-‐mail
provider,
and
see
where
you’re
at
as
far
as
your
account

limits
there,
too.

37. Make
sure
you’ll
have
a
web-‐literate
person
available
throughout
the
next
4-‐5

weeks.

38. If
you
have
spare
6me
(hah)
test
your
site
for
mobile
readiness,
and
see
if
you

can
make
a
few
tweaks
to
make
it
more
mobile-‐friendly.
Tablets
generate

a
lot

of
sales.

QUESTIONS?

portent.co/holidayecom

@portentint
plus.google.com/+IanLurie
portent.com/blog

Have a happy holiday! 38 tips to sell more stuff

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