26. One of the disadvantages of doing
everything mathematically, by
research, is that after a while,
everybody does it the same way…
William Bernbach, 1963
27. Has a marketing great idea
Now it's a gimmick
Company A
Company C
Company E
THE GRAPH OF SHAME
28. CRAP MARKETING FINDS AN
IDEA THAT WORKS, THEN
BEATS IT TO DEATH WITH BIG
NASTY GNARLY CLUBS.
CRAP MARKETING
FINDS AN IDEA
THAT WORKS, THEN
BEATS IT TO DEATH
WITH BIG NASTY
GNARLY CLUBS.
LURIE’S MARKETING LAW #.75