The document is a series of tweets by Ian Lurie discussing best practices for data visualization for marketers. It begins by outlining rules for providing instant clarity in visualizations, such as reducing mental tasks, maximizing the data-ink ratio, using natural colors, and removing non-data ink and redundant ink. It then discusses how to set instant context by getting to the point, answering questions with "meh", and using small multiples. Finally, it covers enabling drill-down through consistency, using tools like trendlines and formatting tables. The overall message is that following basic design principles can help visualizations be instantly clear, provide proper context and allow for easy exploration of the data.
90. Date of NPR interview. Much of this
traffic is branded.
But note higher conversion rate.
you showed me the
number & annotated it.
I’ll plan more
interviews.
92. 1. Reduce mental tasks
2. Maximize data-ink ratio
3. Use natural colors
4. Remove non-data ink
5. Remove redundant ink
Provide Instant Clarity
93. 1. Get to the point
2. Answer “meh”
3. Use small multiples
Set Instant Context
94. 1. The rule of consistency
2. Use the tools
3. Format your tables
Enable Drill-down
95. • Example Google sheets: https://url.ianlurie.com/3m89facm
• Stephen Few: http://www.perceptualedge.com/
(Look at the examples!!!)
• Edward Tufte: https://www.edwardtufte.com/tufte/
• Knaflic: https://www.storytellingwithdata.com
• Natural Color Palette: https://tinyurl.com/ypdr7z44
• A post I wrote: https://tinyurl.com/yhh725y9
(Seriously, I’m not just self-promoting – it summarizes a lot of stuff I’ve learned)
If You Want To Learn More (links in Canvas)