1. by ian lurie
@portentint
portent, inc
portent.com
CONFIRM
OBSERVE ADJUST How to: Audit your Twi﬙er world in an hour or less

2. Twitter
is great

3. But I have questions

4. But I have questions
Do people like me?

5. But I have questions
What did people like?

6. But I have questions
What did people hate?

7. But I have questions
What should I do?

8. This is my weekly routine

9. Three tools

10. I must do 3 things

11. I must do 3 things
Confirm

12. I must do 3 things
Observe

13. I must do 3 things
Adjust

14. 1. Confirm
Do I have your a﬙ention?

15. Does my audience shrink or grow?

16. Track Followers report

17. Pull 30-120 days’ data

18. Something caused a reaction

19. In my case
More stick around than leave

20. þ
Confirmed

21. 2. Observe
Do I have your a﬙ention? Why?

22. Is there anybody
out there? *
*
Pink Floyd reference

23. Huge day… but why?
Lots of impressions = Folks looked
Twi﬙er Analytics

24. Who cares? Twi﬙er Analytics
Lots of uncaring followers could get
me lots of impressions.

25. Twi﬙er Analytics OK.
Now we’re ge﬙ing somewhere.
Folks are definitely responding.
Some clicked Some favorited
1.1% of viewers did something
Some retweeted

26. First, I’ll ask
What was my biggest day?

27. Twi﬙er Analytics The 30th was a big day. Why?

28. Second, I’ll ask
What were my biggest tweets?

29. Sent Messages Report

30. Yesss! Found it. Major potential reach on this tweet.

31. Oh. Another one on the same day.

32. Seriously?!!!

33. What can I do to have
more days like this?

34. You’ll do this for more than 1 day

35. Download the data
Twi﬙er Analytics

36. Are you out of your freaking mind do you see all the data in there what are you some kind of sadist I hate you

37. The problem: You have hundreds
or thousands of tweets

38. The solution
Percentile Rank

39. Same tools in Google Docs & Excel
Use
PERCENTILE function
Percentile Rank

40. Same in Google Docs and Excel
Use
Percentile Rank

41. Sort by engagements, impressions percentile
I want stuff with both
high impressions and
high engagements

42. Voilá
Use
Percentile Rank

43. Voilá
Use
Percentile Rank
Google Spreadsheet available at
http://portent.co/1x3x2jJ

44. þ
Observed

45. 3. Adjust
What should I change?

46. Find the
Factors

47. Just plain silly

48. Hornet’s nest

49. Just be careful about that

50. @randfish cite
twitter card
seo topic

51. mine – tools post
twitter card

52. Look back further with followerwonk

53. 10% of my tweets
Have media or Twitter cards

54. But 9 of my top 15 Tweets
Have media or Twitter cards

55. Find the
Friends

56. Who talks about you?

57. Look at topics, re-tweeters, curated
vs. original, media, time of day

58. Get creative

59. þ
Ready to adjust

60. You have to
Keep a diary

61. Notes help you find pa﬙erns

62. Sorry
No guarantees

63. You must
Confirm

64. You must
Observe

65. You must
Adjust

66. THE END Ian Lurie
@portentint
www.portent.com
other presentations by me:

67. ON KINDLE
bit.ly/onetrick
A shameless plug: I wrote a book about business strategy. You should read it.