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SEO + blogging
      Cut the...
blogs don’t matter
gaaah wtf do
 you mean!?
ok, i lied
Blog = Content Management System
Put your blog on your site.



                     1
             Pretty please.
www.mysite.com/blog
blog.mysite.com
Get indexed fast.
Use Pubsubhubbub.



            2
Pubsubhubbub
XML Sitemaps


                Pages
               Images
                Video
1   2   3   4   5   6   7   8   9 10


XML Sitemaps: Affect on video traffic




               Indexed in 12 hours.
Get fast.



  Plugin: Google XML Sitemaps
Google XML Sitemap for Images
               Pubsubhubbub
sup?
See to your images.



              3
115 kb
18 kb
<img src=”froggy.jpg” height=”250” width=”250”>




                                    oy. this is
                      ...
Good ALT attribute: “Sheep say web 2.0”
Bad ALT attribute: “What the heck?”
Good ALT attribute: “Sheep say web 2.0”
Bad ALT attribute: “Talking sheep”
W3 Total Cache


        GZIP
     Caching
  Mini cation
Build audience and links.




 You're blog's so
 easy to read. And
 I have a brain the
   size of a pea.
Fit the scroll. Not the screen.



                         4
Fit the scroll, not the screen.
Search

Apple                  Store             Mac                  iPod                 iPhone              iPad       ...
Make Stumblers stop.



               5
Make Stumblers stop.
Make Stumblers stop.



         Comic Life
        Photoshop
Crayons & a scanner
Link sparingly. Link smart.



                     6
Conserve link authority.



nofollow
Conserve link authority.




Catalog request   Legal   Careers About   Our ego
Conserve link authority.
Conserve link authority.

          January 2010
          2009 (21)
          2008 (21)
Conserve link authority.



 oh god! the
 tag cloud's
 gone feral!
Conserve link authority.
Create hubs.



       7
Interlink. Create hubs.


                sniff




How to: Relax
Interlink. Create hubs.


                                         woot!


                        How to: Relax




Relax...
Interlink. Create hubs.


                                                  woot!


                                How to...
Interlink. Create hubs.



 Plugin: Cross linker
Write headlines for trends & attention.



                                 8
Write headlines for trends & attention.

  How to: Write great headlines
Write headlines for trends & attention.

  How to: Write great headlines
   5 reader-grabbing headlines
Write headlines for trends & attention.

      How to: Write great headlines
       5 reader-grabbing headlines
5 headline...
Google.com/trends




remember, ian
 lurie hates
   america
Build relationships. Not links.



                         9
Systematically build relationships.
Systematically build relationships.




                  joe said really nice
                   things about me.
       ...
Systematically build relationships.



                 Google Reader
                HighriseHQ.com
Make it easy to share.
Obvious directories.

Bloghub.com
Blogcatalog.com
Technorati.com
BOTW.org
Yahoo! Directory

SEOMOZ directory list
ian@portent.com
                               @portentint
            www.conversationmarketing.com
                     ...
Best practices for SEO and blogging
Best practices for SEO and blogging
Best practices for SEO and blogging
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Huzzah presentation about SEO and blogging, how to pull them together and how to write a great blog.

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Best practices for SEO and blogging

  1. SEO + blogging Cut the...
  2. blogs don’t matter
  3. gaaah wtf do you mean!?
  4. ok, i lied
  5. Blog = Content Management System
  6. Put your blog on your site. 1 Pretty please.
  7. www.mysite.com/blog blog.mysite.com
  8. Get indexed fast.
  9. Use Pubsubhubbub. 2
  10. Pubsubhubbub
  11. XML Sitemaps Pages Images Video
  12. 1 2 3 4 5 6 7 8 9 10 XML Sitemaps: Affect on video traffic Indexed in 12 hours.
  13. Get fast. Plugin: Google XML Sitemaps Google XML Sitemap for Images Pubsubhubbub
  14. sup?
  15. See to your images. 3
  16. 115 kb
  17. 18 kb
  18. <img src=”froggy.jpg” height=”250” width=”250”> oy. this is very cramped.
  19. Good ALT attribute: “Sheep say web 2.0” Bad ALT attribute: “What the heck?”
  20. Good ALT attribute: “Sheep say web 2.0” Bad ALT attribute: “Talking sheep”
  21. W3 Total Cache GZIP Caching Mini cation
  22. Build audience and links. You're blog's so easy to read. And I have a brain the size of a pea.
  23. Fit the scroll. Not the screen. 4
  24. Fit the scroll, not the screen.
  25. Search Apple Store Mac iPod iPhone iPad iTunes Support iPod shuffle iPod nano iPod touch iPod classic Apple TV Accessories Download iTunes 10 Products iTunes and more Compare iPod models. iPod engraving. iOS 4 Update iPod everywhere Corporate Gifting Watch the Keynote. Find the one that’s Free. Only from the 100+ new features. At home. At work. And Special pricing on iPod Steve Jobs unveils the perfect for you. Apple Online Store. Free for iPod touch and anyplace in between. models. new iPod lineup. iPhone. Free download. Endless entertainment. Your music, movies, TV shows, apps, and more. The best way to follow your favorite artists and friends — and discover the music they’re talking about, listening to, and downloading. iTunes is home to everything that entertains you. Learn more iPod iPod More iPod iPod Everywhere iPod Resources iPod touch In-Ear Headphones Nike + iPod Download iTunes 10 iPod classic Accessories iPod Car Integration iPod in Education iPod nano Apple TV iPod Tours iPod Support iPod shuffle Corporate Gifting Accessibility (PRODUCT) RED Compare iPod Models Shop the Apple Online Store (1-800-MY-APPLE), visit an Apple Retail Store, or find a reseller. Apple Info Site Map Hot News RSS Feeds Contact Us
  26. Make Stumblers stop. 5
  27. Make Stumblers stop.
  28. Make Stumblers stop. Comic Life Photoshop Crayons & a scanner
  29. Link sparingly. Link smart. 6
  30. Conserve link authority. nofollow
  31. Conserve link authority. Catalog request Legal Careers About Our ego
  32. Conserve link authority.
  33. Conserve link authority. January 2010 2009 (21) 2008 (21)
  34. Conserve link authority. oh god! the tag cloud's gone feral!
  35. Conserve link authority.
  36. Create hubs. 7
  37. Interlink. Create hubs. sniff How to: Relax
  38. Interlink. Create hubs. woot! How to: Relax Relax and live longer How to not be like Ian Relaxation techniques
  39. Interlink. Create hubs. woot! How to: Relax Relax Relax Relax and live longer Relax How to not be like Ian Relaxation techniques
  40. Interlink. Create hubs. Plugin: Cross linker
  41. Write headlines for trends & attention. 8
  42. Write headlines for trends & attention. How to: Write great headlines
  43. Write headlines for trends & attention. How to: Write great headlines 5 reader-grabbing headlines
  44. Write headlines for trends & attention. How to: Write great headlines 5 reader-grabbing headlines 5 headlines grabbier than a Glen Beck rally i'm wandering in darkness
  45. Google.com/trends remember, ian lurie hates america
  46. Build relationships. Not links. 9
  47. Systematically build relationships.
  48. Systematically build relationships. joe said really nice things about me. I'll make a note.
  49. Systematically build relationships. Google Reader HighriseHQ.com
  50. Make it easy to share.
  51. Obvious directories. Bloghub.com Blogcatalog.com Technorati.com BOTW.org Yahoo! Directory SEOMOZ directory list
  52. ian@portent.com @portentint www.conversationmarketing.com www.portent.com I'm calm.
  • EmanuelLima

    Nov. 4, 2014
  • pantaluna

    Dec. 17, 2010

Huzzah presentation about SEO and blogging, how to pull them together and how to write a great blog.

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