"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
11. #Digital Summit | Ian Lurie | @portentint
#$@%&!
duplication
Massive duplication = rankings drop
12. #Digital Summit | Ian Lurie | @portentint
rel
canonical
Rel canonical didnât address the whole problem.
We were missing something.
Iâll get
there
13. Never take what Google says as a
competitive SEO recommendation
54. "I would highly recommend looking into
server side rendering or even better
hybrid rendering because that yields user
experience benefits, as well."