5 Google Analytics Reports that Saved My Ass (and 1 that nearly kicked it)

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Five of my favorite Google Analytics reports and features, plus one I really, really don't like. At all.

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5 Google Analytics Reports that Saved My Ass (and 1 that nearly kicked it)

  1. 5 REPORTS THATSAVED MY ASSAND 1 THAT NEARLY KICKED IT
  2. Ian Lurie@portentintian@portent.com
  3. portent.co/5saversYes, like this, no ‘m’.
  4. NAMES CHANGEDNUMBERS FUDGED
  5. NAMES CHANGEDNUMBERS FUDGEDI HAVE NO CLUE
  6. IAN’S 4 LAWS OF ANALYSIS
  7. THERE IS NO BAD DATA.ONLY BAD ANALYSIS.
  8. DON’T MEMORIZEKNOW WHAT’S POSSIBLEomg ian i cantremember allthis!!!
  9. ANALYTICS ≠ REPORTS
  10. ALL ANALYTICSCLARIFYRESULTSAFFECT ACTION
  11. IF IT DOESN’TBAD THINGS HAPPEN
  12. C.R.I.
  13. 5 REPORTSTHAT AFFECT ACTION(AND THEIR STORIES)
  14. CHAPTER 1THE ANALYSIS PARALYSISWHIRLPOOL OF DEATHhelp...
  15. help...VISITS UNIQUE VISITORSVISITORS PAGEVIEWSSEARCHES REFERRERS TIMEON SITE AVG PAGEVIEWS/VISIT BOUNCE RATE EXITRATE ENTRANCES LANDINGPAGES KEYWORDSCAMPAIGNS AD GROUPSDOWNLOAD TIME LOAD TIMEOS PLATFORM FUNNELS NEWVISITS RETURN VISITS CITYSTATE BROWSER PLUGINS
  16. TOO MANY METRICS.NOT ENOUGH ANALYSIS.
  17. “I’M GOING TO HOLDOFF UNTIL THISALL MAKES SENSE.”
  18. PROBLEMLACK OFCLARITY =C.R.I.
  19. SOLUTIONCUSTOM DASHBOARDS
  20. CLICK
  21. CLICK
  22. CLICK
  23. CLICK
  24. CLICK
  25. CLICK
  26. CLICKDRAG
  27. CLICK
  28. RESULTS CLARIFIEDWE MOST CAREABOUT THIS
  29. RESULTS CLARIFIEDWE MOST CAREABOUT THISWE CAREABOUT THIS
  30. A MORE SOPHISTICATEDAUDIENCE WANTS MORESTUFF
  31. WHY I LOVE ITDASHBOARDSBRING CLARITY
  32. LOTS OUT THERE
  33. CHAPTER 2THE CONTENT DENIERSeverything looks finefrom here. i dont seeany content problems.
  34. 1 BIG LIST290,000 PAGEVIEWS
  35. OMGMORE MORE MORELISTS LISTS LISTS!!
  36. 1 BIG LIST290,000 PAGEVIEWS11 CONVERSIONS
  37. 160,000 UNIQUES290,000 PAGEVIEWS
  38. 100 WAYS1000 WAYS10000 WAYS100000 WAYS1000000 WAYS10000000 WAYS1 * 10^10000 WAYS
  39. PROBLEMLACK OF CLARITY =BAD DECISION MAKING
  40. SOLUTIONCUSTOM REPORTS +AVINASH KAUSHIK +ADVANCED FILTERS
  41. CLICK
  42. CLICK
  43. CLICKCLICK
  44. CLICK
  45. CLICK
  46. CLICK
  47. TA-DA!
  48. ADD ADVANCED FILTERCLICK
  49. ADD ADVANCED FILTERCLICK
  50. GREAT PAGEVIEWS.BAD CONVERSIONS.
  51. WHY I LOVE ITCUSTOM REPORTSBRING CLARITY ANDDIRECT NEXT ACTIONS
  52. Eggs Milk ButterOstrichChickenDuckGoosePlatypusLargeSmallAngryFriendlyPerryDisguisedNot disguisedFakeCurse youCHAPTER 3THE MENUS ARE GONNA EXPLODE!!!!!
  53. Drop downs go bye-bye
  54. WE NEED THE DORPDOWNZ!!!!!!
  55. Eggs Milk Butter
  56. Eggs Milk ButterOstrichChickenDuckGoosePlatypusYakCowWildebeestGiraffeof Magnesia-y substances
  57. Eggs Milk ButterOstrichChickenDuckGoosePlatypusLargeSmallAngryFriendlyPerry
  58. Eggs Milk ButterOstrichChickenDuckGoosePlatypusLargeSmallAngryFriendlyPerryDisguisedNot disguisedFakeCurse you
  59. MENU = 162 LINKS1,600 LINES OF CODE1-SECOND RENDER TIMETOTAL USER CONFUSION
  60. Eggs Milk ButterOstrichChickenDuckGoosePlatypusLargeSmallAngryFriendlyPerryDisguisedNot disguisedFakeCurse you
  61. No drop downsDrop downs
  62. SORRY, I’M REALLY ‘VISUAL’-- NAMELESS CLIENT
  63. PROBLEMC.R.I.
  64. SOLUTIONDATE RANGE COMPARE
  65. CLICK
  66. No drop downsDrop downs
  67. BUT WHERE’S THE PROOF?THE COUSIN’S MOTHER’S BROTHER’SFATHER’S FRIEND FROM THE COFFEESHOP SAID HE READ IN AN AIRLINEMAGAZINE THAT DROP DOWNS AREIMPORTANT AND GENERATE MOREREVENUE. HE’D KNOW, SINCE HE RUNSHIS OWN BUSINESS AND BUILT HIS OWNWEB SITE USING DREAMWEAVER.-- MS. ‘VISUAL’
  68. ALAS
  69. WHY I LOVE ITDATE RANGE COMPARISONEMPHASIZES CHANGE,WITH SEASONALITY
  70. CHAPTER 4LAST. CLICK. ONLY.STOLEN FROM THE HUNT FOR RED OCTOBER BY PARAMOUNTPICTURES OH GOD PLEASE DON’T SUE ME
  71. SOCIAL MEDIA IS JUSTGETTING US FOLLOWERS.IT’S NOT HELPING US.-- NAMELESS CLIENT
  72. YEAH, BUT THAT’SNOT SALES.-- NAMELESS CLIENT
  73. PROBLEMLACK OF ATTRIBUTION= WRONG ACTION
  74. SOLUTIONRESEARCH + ASSISTS
  75. google.com/think/tools/customer-journey-to-online-purchase.html
  76. CLICK
  77. CLICK
  78. LONG TAILLOOK AT THE WHOLE LIST!!!!
  79. 10% OF CONVERSIONSASSISTED BY SOCIAL
  80. KEEP THE ADS
  81. WHY I LOVE ITASSIST ATTRIBUTIONCLARIFIES SUCCESSESPREVENTS ‘OVER PRUNING’
  82. CHAPTER 5THE CPA ICEBERGour cost peracquisition is great!
  83. IS THE ADWORDSCPA REALLY OK?
  84. CLICK
  85. CLICK
  86. WOO HOO!
  87. PROBLEMSHALLOW ANALYSISHIDES POTENTIALPROBLEMS
  88. SOLUTIONADVANCED SEGMENTS
  89. CLICK
  90. CLICK
  91. CLICK
  92. ALSO
  93. DOH
  94. SEGMENTINGCONVERSION DATAFINDS HUMUNGOUSMONEY-WASTERS
  95. BONUS ROUNDWELL, IMDELIGHTED
  96. PIVOT TABLES
  97. MEH
  98. CLICK
  99. OOOOOH
  100. ATTRIBUTION MODELING
  101. IF YOU GOT IT, CLICK IT
  102. PURE AWESOMENESS
  103. NEVER EVER USE
  104. NO CLICK!!!!!
  105. BUH?
  106. how does thatequal 100%?
  107. WHY I HATES ITDOESN’T ADD UPHARD TO INTERPRETJUST PLAIN WRONG100% C.R.I. GENERATOR
  108. IAN’S 4 LAWS OF ANALYSIS
  109. THERE IS NO BAD DATA.ONLY BAD ANALYSIS.
  110. DON’T MEMORIZEKNOW WHAT’S POSSIBLEim chill
  111. ANALYTICS ≠ REPORTS
  112. ALL ANALYTICSCLARIFYRESULTSAFFECT ACTION
  113. DON’T LETC.R.I. HAPPENTO YOU.
  114. @PORTENTINTIAN@PORTENT.COMPORTENT.CO/5saversTHROW MONEY

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