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INTERNET MARKETING
30 THINGS YOU SHOULD BE DOING RIGHT NOW


         The Portent Webinar Series




                 Ian Lurie
                @portentint
             ian@portent.com
#PORTENTU
PORTENT.CO/30rightnow
    (Yes, use .co, not .com)
WOULDN’T IT BE

GREAT
IF 1 HUGE INSIGHT MADE
YOU A MARKETING

NINJA
JAETD I
M S ER?
behold!
 internet
Marketing
supremacy!
sorry, not
  likely.
THE BEST MARKETERS
HAVE LISTS OF IDEAS,
TOOLS AND STUFF.

           BY GOLLY, IAN'S
               RIGHT!
THIS IS MY
LIST
THIS IS MY
LIST
LEVEL 1
   YEAH. I'M GONNA
  SIT THIS ONE OUT.




                      HELP…?



                               UH...
1


    LEARN TIME
    MANAGEMENT
GETTING THINGS DONE
BY DAVID ALLEN
GINA TRIPANI
GINATRIPANI.ORG
SMARTERWARE.ORG
2

    OWN YOUR
    CONTENT
Whose content is it?
3


    OWN
    YOUR
    DATA
Check your hosting
contract.
Is data backed up?
Check your marketing
agency contract.
Do you keep PPC/analytics
accounts & data if you
leave?
4


    OWN
    YOUR
    CODE
Check your
development contract.
Can you take your
code with you?
5

    TRUST BUT
    VERIFY
    CONTENT
Make sure that content you
paid for is really yours.
Copy a phrase
Paste into Google
Add quotes
Who wrote it first?
6


    MANAGE
    PASSWORDS
1Password
1Password
Then use Dropbox to share
1Password data among your
computers after you set a
really good password.
7


    BE DATA
    DRIVEN
8


    BUT NOT TOO
    DATA DRIVEN
9


    FOLLOW THE
    MONEY
Avoid shiny things. Social
media is cool, but there may
be easier wins: PPC, SEO,
site optimization, etc.
10


     LEARN
     EXCEL
All-in-one data crunching


                  Non-branded




              Branded
Learn to use pivot tables,
vlookup, value, indirect,
importxml…
11


     KNOW YOUR BUDGET.
     WORK WITHIN IT.
Don’t aim higher than you
can afford. Be realistic. And
don’t expect miracles at
$500/month.
12


     COMPLETE YOUR
     LINKEDIN PROFILE
Add sections
Add sections
Add content
13


     COMPLETE YOUR
     FACEBOOK PAGE
No, really
14


     KNOW YOUR
     CUSTOMER’S
     LANGUAGE
What words do they use?
What words do they use?
15


     FIX ALL OF YOUR
     BROKEN LINKS
Xenu
Screaming Frog
Webmaster Tools
Webmaster Tools
16


     REPURPOSE
     CONTENT
Whoa
17


     SET UP EASY
     SHARING
DiggDigg on WordPress
Bad!
18


     TRACK
     CONVERSIONS
Don’t have one?...
Make one up!

“Spends more than 2 minutes on site”
“Views more than 1 page”
LEVEL 2

  WE CAN DO THIS!




                    I GOT THE 5 ON THE
                           LEFT.


                                         WOO HOO!
19


     BUILD A
     DASHBOARD
Track what you care about

What you’re spending.
What you’re earning.
Totals by channel.
20


     REPLY!
21


     ANSWER
     QU EST IO N S
Quora
Twitter search
22


     HAVE A NICE
     404 ERROR PAGE
Good
Bad
23


     DUMP THE
     CHECKOUT
     LOGIN
24


     DUMP THE
     CONTENT
     LOGIN
25


     LEARN
     BUFFER
Analytics
Scheduling
26


     LEARN
     HOOTSUITE
Scheduling
27


     LEARN
     GOOGLE
     READER
Scheduling
LEVEL 3

                                              YEAH, QUIT HOGGING
                                                   THE GLORY.

      I GOT THIS. YOU
                         AWWW. YOU GOT 'EM
      GUYS HANG BACK.
                        LAST TIME. I WANT A
                               TURN.
28


     LEARN
     IFTTT
Scheduling
29

     LEARN A
     SCRIPTING
     L A N G UAG E
30


     DELEGATE
Q&A
#PORTENTU
Me:
@portentint

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