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Simple Communication Continuum August 2009


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Developed using a simple "Tuftian" approach to information presentation, this simple communication continuum is designed to share key marketing communication elements and how they relate to the factors of time, cost, required skill, and audience influence as they are combined to reach, inform, engage, and encourage audiences.

Published in: Business
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Simple Communication Continuum August 2009

  1. 1. Cost High Simple Communication Continuum Time Required Skill Communication Elements Low Audience Influence Online | Print |Face 2 Face | Combination Online/Print