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RSS Feed technology for Hartford Healthcare


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The presentation is a proposal to the Hartford Healthcare for implementation of RSS Feed technology.

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RSS Feed technology for Hartford Healthcare

  1. 1. HHC LIVE! <ul><li>Bhavini Raithatha </li></ul><ul><li>Archit Patel </li></ul><ul><li>Shuang Han </li></ul><ul><li>Leo Bozzuto </li></ul><ul><li>Eric Zaccaro </li></ul>MBA Class of 2013, Group 2 School of Business University of Connecticut Group 2: Proposal of using RSS Technology at Hartford HealthCare
  2. 2. Contents WHY? Benefits for HHC Benefits for Patients HOW? How it works? How it looks? WHAT? RSS Technology RSS for HHC CONCERNS? Barriers Technology Risks Solutions
  3. 3. <ul><li>RSS Technology: </li></ul><ul><li>RSS is a technology that allows users to link not just a page, but subscribe it to receive notification every time the page is updated. </li></ul><ul><li>Key features: </li></ul><ul><ul><li>Cooperate – no single control point: </li></ul></ul><ul><ul><ul><li>RSS enabled Web 2.0 application offers web service interfaces to reuse the data service of other users, giving no control to any single entity. </li></ul></ul></ul><ul><ul><li>Value addition – users responsibility: </li></ul></ul><ul><ul><ul><li>Involves users both implicitly and explicitly in adding value. </li></ul></ul></ul><ul><ul><li>Data Source - unique and hard to recreate: </li></ul></ul><ul><ul><ul><li>The applications are data-driven and gives a competitive advantage by generating a unique data source. </li></ul></ul></ul><ul><ul><li>Innovation – driven from inside: </li></ul></ul><ul><ul><ul><li>New features are added as part of normal user experiences. Users act as real-time testers. </li></ul></ul></ul><ul><ul><li>Multiple Devices – unlimited accessibility: </li></ul></ul><ul><ul><ul><li>Applications serve across handheld devices, PCs and internet servers. </li></ul></ul></ul>WHAT? <ul><ul><li>Sources: </li></ul></ul><ul><ul><li>1. </li></ul></ul>
  4. 4. WHAT? <ul><li>RSS for HHC: </li></ul><ul><li>Overview of the process: </li></ul><ul><ul><li>Use of Web 2.0 to harness collective intelligence of patients. </li></ul></ul><ul><ul><li>Create a blog for each type of medicine, used by patients. </li></ul></ul><ul><ul><li>Once logged in, patients comment on their anecdotal experiences with that medicine in regards to side effects, a better alternative, etc. </li></ul></ul><ul><ul><li>Patients can “subscribe” to that particular medicine’s blog through an RSS feed. - anytime the blog is “updated” each subscriber would receive a “notification” (an email update or push notifications on a smart phone) </li></ul></ul><ul><ul><li>The application could be broadened to include blogs on medical procedures, ailments, insurance policies, as well as patient opinions about HHC doctors. </li></ul></ul>
  5. 5. How the application works: HOW? Benicar Mesar Olmetic Comment Subscribe Subscribe Log on Notifications Notifications Notifications Subscribe
  6. 6. HOW? <ul><ul><ul><ul><ul><li>Sources: </li></ul></ul></ul></ul></ul><ul><li>2. </li></ul>How the application looks like:
  7. 7. HOW? How the application looks like: <ul><ul><ul><li>Sources: </li></ul></ul></ul><ul><li>2. </li></ul>
  8. 8. WHY? <ul><li>Benefit for HHC </li></ul><ul><li>Increase publicity </li></ul><ul><li>Attract more patients </li></ul><ul><li>Increase inside awareness </li></ul><ul><li>Increase patient loyalty </li></ul><ul><li>More interaction with patients </li></ul>
  9. 9. WHY? <ul><li>Benefits for Patients </li></ul><ul><li>Faster information about medicines </li></ul><ul><li>Confidence of taking medicine </li></ul><ul><li>Awareness of effect of taking medicine </li></ul><ul><li>Sharing concerns about medicine </li></ul><ul><li>More connection with doctors </li></ul>
  10. 10. CONCERNS? <ul><li>Quality of content </li></ul><ul><li>Learning and technology preference of users </li></ul><ul><li>Difference in usage between ‘older’ and ‘younger’ users </li></ul><ul><li>Lack of time </li></ul><ul><li>Privacy of users </li></ul><ul><li>Legal regulations </li></ul><ul><li>Popularity of our RSS feed </li></ul><ul><li>Automated or manual moderation </li></ul><ul><li>User friendly </li></ul><ul><li>Receive auto updates </li></ul><ul><li>Access from smartphone </li></ul><ul><li>Display name different from real name </li></ul><ul><li>Maintain good quality of contents </li></ul><ul><li>Advertise and encourage users </li></ul>
  11. 11. <ul><li>Posting of malicious sites </li></ul><ul><li>Injection of malicious scripts in the feed </li></ul><ul><li>Vulnerable to security attack </li></ul><ul><li>Filtering and Stripping for html tags before updating to the webpage </li></ul><ul><li>Security assessment of the server and network </li></ul><ul><li>Use and suggest most secured RSS reader to subscribers </li></ul>CONCERNS?
  12. 12. Conclusion <ul><li>Build online HHC Community </li></ul><ul><li>Improve interactions between patients and doctors </li></ul><ul><li>Improve patients experience with HHC </li></ul>