Engaging with Enterprise Social Media as a Learning Professional


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Presented by Brandon Carson & Michelle Lentz.
This is the lightweight presentation accompanying a day-long workshop and Workbook.
How to create a business case for collaborative learning, assess organizational readiness, build a collaborative learning environment, and pick out features for your collaborative CMS / LMS.

Published in: Education, Business, Technology
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Engaging with Enterprise Social Media as a Learning Professional

  1. 1. Engaging with Enterprise Social Media as a LearningProfessional DevLearn Pre-Conference WorkshopNovember 1, 2011Brandon Carson brandonc@yahoo-inc.comMichelle Lentz michelleslentz@yahoo.com 1
  2. 2. Objectives You will learn the following:• the most common social tools entering the workplace• how the power of social media can be used for both good and evil within the workplace• how to design a cohesive, practical collaborative learning strategy• how to create a social media policy in an organization and where existing policy may fit• how to drive engagement to solve issues that are similar to those faced by other organizations when using social media 2
  3. 3. Brandon Carson Michelle Lentzbrandonc@yahoo-inc.com michelleslentz@yahoo.com http://blog.clsllc.com http://www.write-tech.com Twitter: @shemp65 Twitter: @michellelentz LinkedIn: brandoncarson LinkedIn: michelleslentz Brandon Carson Facilitators Michelle Lentz 3
  4. 4. Agenda• Introduction• Build a Social Technology Business Case for L&D• Develop Your Collaborative Learning Design Strategy• Implement Collaborative Learning Technology• Wrap-up 4
  5. 5. Logistics Workshop MaterialsPrinted materials for your workshop will be distributed at the Conference Registration Desk.If you are missing workshop materials, please check with the Registration Desk.Slides, workbook, and resources can also be downloaded at http://blog.totallearner.com BreaksMorning Beverage Break: 10:00a – 10:30a in the Starvine FoyerLunch: 12:00p – served in Juniper 1Afternoon Beverage Break: 2:30p – 3:00p in the Starvine Foyer OtherComputers and items of value should not be left unattended at anytime.There will always be someone at the Registration Desk. If you have any problems during the day,they will be available to assist you. 5
  6. 6. Introduction Collaborate 6
  7. 7. Social Utilities Across Learning TODAY PREDICTION• Just over 10% of companies • More than 87% predict they will are using social utilities in their be using them within the next 3 learning functions. years. Data from “The 2020 Workplace,” Jeannie Meister and Karie Wilyerd 7
  8. 8. Blocking Social Media in the Enterprise TODAY PREDICTION• More than 31% of companies • Companies will create private block social media in the sites, but eventually open to all workplace. sites while enforcing solid social media guidelines. TODAY data from Robert Half International, 2011 PREDICTION from Meister, Willyerd 8
  9. 9. Microsharing in the Workplace TODAY PREDICTIONS• Enterprise microsharing is • Enterprise microsharing slowly moving toward achieving adoption is gated by Twitter its full potential since buyers do adoption. As more people use not understand the value Twitter, more people may use a proposition. It currently takes a twitter-clone in the workplace. time investment to truly understand Twitter and similar • Microsharing becomes a more microsharing tools. common feature of enterprise tools, but not a stand alone tool itself. TODAY and PREDICTIONS from Gil Yehuda, http://www.gilyehuda.com 9
  10. 10. Social Media and Collaborative Learning Budgets TODAY PREDICTION• Organizations spend 5% of their • Companies will spend more learning budgets to support their budgets to support “informal learning,” 15% on informal learning: from 5% to mentoring programs, and 80% 35%, changing mentoring from on formal learning. 15% to 25%, and reducing formal learning budgets from 80% to 40%. TODAY and PREDICTION from Meister, Willyerd 10
  11. 11. The Shift to Always On Ubiquitous connectivity 11
  12. 12. Activity Social Media Jeopardy 12
  13. 13. Building Your Business Case 13
  14. 14. Why do you need social technologies? 14
  15. 15. Understanding Your Audience 15
  16. 16. The Engaged Learner Graphic from Anders Gronstedt 16
  17. 17. Organizational Readiness Are you prepared? 17
  18. 18. Case Study Suffering the Consequences of Social Media 18
  19. 19. Activity Is your organization ready? 19
  20. 20. Develop a Social Media Policy 20
  21. 21. EMC Collaborative http://www.youtube.com/watch?Environments & Policy v=ah8aHIsAJfc& 21
  22. 22. 22
  23. 23. Activity Create your CLE business case 23
  24. 24. Develop a Collaborative Learning Strategy 24
  25. 25. CLE Design Model 25
  26. 26. Tips for Designing a CLE 26
  27. 27. Sales Learning Community onCase Study Jive 27
  28. 28. Case Study Yahoo! Engage 28
  29. 29. Activity Outline your CLE 29
  30. 30. Exploring CollaborativeLearning Technologies 30
  31. 31. Determine your technologyActivity features 31
  32. 32. Debunking Myths Myths and ROI 32
  33. 33. Activity Define your implementation plan 33
  34. 34. Activity Workshop review 34
  35. 35. Wrap-up http://blog.totallearner.com 35
  36. 36. Images All Sourced Under Creative CommonsLicenses• Slide 6, Collaboration: Flickr user luxamart http://www.flickr.com/photos/lumaxart/ 2137737248/sizes/l/in/photostream/• Slide 11, Always On: Flickr user somegeekintn http://www.flickr.com/photos/somegeekintn/ 4132999610/sizes/l/in/photostream/• Slide 14, Why?: Flickr user Leo Reynolds http://www.flickr.com/photos/lwr/12364944/• Slide 17, Change: Flickr user David Reese http://www.flickr.com/photos/spursfan_ace/2328879637/• Slide 18, Truth or Consequences: Flickr user einalem http://www.flickr.com/photos/einalem/ 2446885789/sizes/o/in/photostream/• Slide 24, Post-It Notes: Flickr user Jacob Botter http://www.flickr.com/photos/jakecaptive/49915119/• Slide 26, Design: Flickr user David Salafia http://www.flickr.com/photos/ djs1021/101948321/sizes/o/in/photostream/• Slide 30, Movie theatre: Flickr user CP http://www.flickr.com/photos/techbirmingham/ 76169852/sizes/l/in/photostream/• Slide 32, Pegasus: Flickr user Foglienere http://www.flickr.com/photos/ 37709691@N05/6147150254/sizes/l/in/photostream/ 36