By Brandon Carson and Michelle Lentz
Ubiquitous connectivity is transforming mobile usage and behaviors. Traversing multiple connected devices in short activity bursts is becoming a primary way people access the mobile Web. How do you design and deliver content optimized for various devices and operating systems while compensating for diverse behaviors? Do you have an app strategy? Why is a mobile content strategy important for your organization? As consumers move to connecting to the Internet through mobile devices first, it is imperative for content designers to understand the challenges and constraints of the mobile ecosystem, and to design effective content strategies.
Participants in this session will learn the current state of the mobile ecosystem and strategies for designing and developing content across multiple mobile platforms. The average consumer uses products from multiple platforms, so we must adapt to this new multiplatform reality where one person might use a PC running Windows 7, a phone running Android, a PlayStation 3, and a tablet running iOS. You’ll learn how to cater to this reality, and how platforms, products, and services interact as part of an ecosystem that we can't control.