Lenox chamber presentation, May 2011


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  • Google search is 3 billion a day approx.
  • Lenox chamber presentation, May 2011

    1. 1. welcomes The Lenox Chamber of Commerce May 18, 2011
    2. 2. Social Media: media designed to be disseminated through social interaction.
    3. 3. The Online Connection Web sites with social components (forums, comment sections, user- generated content such as photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like- minded people than ever before. Portability Helps.
    4. 4. Why am I here? <ul><ul><li>Make connections </li></ul></ul><ul><ul><li>Locate resources </li></ul></ul><ul><ul><li>Promote themselves </li></ul></ul><ul><ul><li>Ask questions, get answers </li></ul></ul><ul><ul><li>Be part of a community </li></ul></ul>
    5. 5. Who Cares? • Millennials (Generation Y) officially out-number Baby Boomers; 96% of them have joined a social network. Percent of companies using LinkedIn as a primary tool to find employees: 80% • The fastest growing segment on Facebook is 55-65 year-old females. • 25% of search results for the World’s Top 20 largest brands are links to user-generated content. • 34% of bloggers post opinions about products & brands. • 78% of consumers trust peer recommendations.
    6. 6. Where do I start? <ul><ul><ul><li>• Who are the users? </li></ul></ul></ul><ul><ul><ul><li>• Age </li></ul></ul></ul><ul><ul><ul><li>•  Sex </li></ul></ul></ul><ul><ul><ul><li>• Your Industry </li></ul></ul></ul><ul><ul><ul><li>• Tone </li></ul></ul></ul>
    7. 7. Facebook – The Hub <ul><ul><li>Facebook is growing in every age and gender demographic; the fastest growing segment is women over 55 </li></ul></ul><ul><ul><li>55% of Facebook users are female </li></ul></ul><ul><ul><li>Approximately 20% of users are under the age of 17, while 45% are between 18 and 34 </li></ul></ul><ul><ul><li>Facebook attracts a more affluent user, with 29% earning between $60 - $100k, and 29% earning more than $100k </li></ul></ul><ul><ul><li>More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees </li></ul></ul>
    8. 8. One Tweet World <ul><ul><ul><li>• The people’s network </li></ul></ul></ul><ul><ul><ul><li>• Current users: 200 million </li></ul></ul></ul><ul><ul><ul><li>•  Valued at $3.7 billion (est.) </li></ul></ul></ul><ul><ul><ul><li>• 800,000 search queries a day </li></ul></ul></ul>
    9. 9. The Ecosystem
    10. 10. Social PR: Pitchengine.com E-news: Constant Contact, MSM Social newspapers: Paper.li Photoshare: Flickr, Plixi (formerly TwitPic) Link shortening: tinyurl, bit.ly Management: TweetDeck, HootSuite Quicksharing/blogging: Animoto Blogging: YouTube, Vimeo for montages Foursquare: Location-based app What a Bunch of Tools.
    11. 11. In the Workplace <ul><ul><li>Involve employees as ambassadors to represent you professionally and create a social business presence </li></ul></ul><ul><ul><li>Write it once, publish it everywhere </li></ul></ul><ul><ul><li>Screen potential employees </li></ul></ul><ul><ul><li>Check privacy settings often </li></ul></ul><ul><li>  </li></ul>
    12. 12. Connecting with the Media PC World »Gadgets 10 Cool New Mobile Gadgets Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. Dan Tynan, PC World Apr 22, 2009 8:00 pm Luxus LX-ProScope HR It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). Price: $425 Company: Luxus Software Availability: Now 6.3 million unique visitors per month –pcworld.com
    13. 13. Connecting with the Public