Accgs Business@Breakfast SocMed presentation


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Accgs Business@Breakfast SocMed presentation

  1. 1. Social Media: media designed to be disseminated through social interaction.
  2. 2. The Online Connection Web sites with social components (forums, comment sections, user- generated content such as photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like- minded people than ever before. Portability Helps.
  3. 3. Sites and communities driven by the social media principle began to emerge, the largest example of which being blogs. <ul><li>From there, other components started to evolve, such as: </li></ul><ul><ul><li>Micro-blogging (presence applications) </li></ul></ul><ul><ul><li>Sharing (photos, video, news items) </li></ul></ul><ul><ul><li>Gaming (virtual reality, Internet-connected) </li></ul></ul>… all with a social component; i.e. conversation and feedback.
  4. 4. Which is the best fit? <ul><ul><ul><li>• Who are the users? </li></ul></ul></ul><ul><li>• Age </li></ul><ul><li>•  Sex </li></ul><ul><li>• Your Industry </li></ul><ul><li>• Tone </li></ul>
  5. 5. Facebook – The Mac Daddy <ul><ul><li>Facebook is growing in every age and gender demographic; the fastest growing segment is women over 55 </li></ul></ul><ul><ul><li>55% of Facebook users are female </li></ul></ul><ul><ul><li>Approximately 20% of users are under the age of 17, while 45% are between 18 and 34 </li></ul></ul><ul><ul><li>Facebook attracts a more affluent user, with 29% earning between $60 - $100k, and 29% earning more than $100k </li></ul></ul><ul><ul><li>More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees </li></ul></ul>
  6. 6. Twitter: It’s One Tweet World The gist: Answer (Tweet) the question “ What are you doing?” in 140 characters or less. Users (Tweeps) follow and are followed by other users.
  7. 7. Twitter Allows Users to: <ul><ul><li>Make connections </li></ul></ul><ul><ul><li>Locate resources </li></ul></ul><ul><ul><li>Promote themselves </li></ul></ul><ul><ul><li>Ask questions, get answers </li></ul></ul><ul><ul><li>Be part of a community </li></ul></ul>
  8. 8. What a Bunch of Tools. • Ease-of-use: tinyurl, • Management systems: TweetDeck, JitterJam • PR / marketing tools: PitchEngine, HARO, gradr Info-sharing: twitpic, TweetThis Mobile-use: UberTweet, Echofon, FourSquare Social Media has allowed an ‘eco-system’ of tools and services to develop:
  9. 9. In the Workplace <ul><ul><li>Involve employees as ambassadors to: </li></ul></ul><ul><ul><li>- represent you professionally </li></ul></ul><ul><ul><li>- create a social business presence </li></ul></ul><ul><ul><li>“ Write it once, publish it everywhere.” </li></ul></ul><ul><ul><li>Screen potential employees </li></ul></ul><ul><ul><li>Privacy settings…check them…often </li></ul></ul><ul><li>  </li></ul>
  10. 10. Connecting with the Media PC World »Gadgets 10 Cool New Mobile Gadgets Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. Dan Tynan, PC World Apr 22, 2009 8:00 pm Luxus LX-ProScope HR It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). Price: $425 Company: Luxus Software Availability: Now 6.3 million unique visitors per month –
  11. 11. Connecting with the Public
  12. 12. Questions?