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How to get your blog on the right track...and stay there

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Using Blogs for eLearning
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How to get your blog on the right track...and stay there

  1. 1. How To Get Your Blog On The Right Track And Stay On It ! Marie Ennis O’Connor Write on Track
  2. 2. Even if you are on the right track - you’ll get run over if you just sit there!
  3. 3. tly ten n sis y co larl or k st gu u po r e et w Yo and urn s yo ger i ng log t or ild er b isi bu t h dv are th o an ing ou w i e ws eas on Y e vi ncr nt ag t i s i me r p un u o c om Yo c ly ts Is Your lar os gu r p Blog On r e ou er ng er s y rib wi ad sc ro The Right Re b su re g ur s a Track? Y o er mb nu
  4. 4. 1. Run a SWOT analysis on your blog 2. Audit your search engine optimization 3. Set SMART goals 4. Reignite your passion for blogging 5. Is it time to end or re-launch your current blog?
  5. 5. 1. SWOT
  6. 6. Strengths • • What make your blog great? • What makes you a great blogger? • What resources do you have at your disposal?
  7. 7. Weaknesses • What’s missing? • What’s not working?
  8. 8. Opportunities • What trends do you see? • Are there gaps you could cover? • Is there a sub-niche you could explore? • What tools and technologies could you use to improve your blog?
  9. 9. Threats • Not enough readers? • Time? • Competition?
  10. 10. Learn From The Competition
  11. 11. Read Popular Blogs • Who are the top bloggers? • What are the top posts? • How often do they post? • What is the length and structure of their posts?
  12. 12. 2. Search Engine Optimization SEO is the art of optimizing your online presence in order to maximize traffic to your blog.
  13. 13. On-Site SEO There are things you can do onsite to help build a higher ranking. 1. Content 2. Keywords 3. Inbound Links
  14. 14. High Quality Content Blog More And Blog Often. This Will Help Your SEO.
  15. 15. Identify Keywords • What kinds of words do people type into Google when they want information on the topic? • Use keyword tool. • Use keywords in your blog titles, headings, image tags and throughout the text - but especially in first paragraph. • Don’t overdo keywords!
  16. 16. Links Links Are The Currency Of The Web Write guest posts for other blogs Ask your suppliers / Check for dead customers to list you on links their website.
  17. 17. Don’t Become SEO Obsessed
  18. 18. Write For Humans Not Bots
  19. 19. 3. Set SMART Goals • Specific • Measurable • Achievable • Relevant • Time Based
  20. 20. Specific • Write 2 blog posts per week. • Do a series of blog posts on X. • Write a guest blog for X.
  21. 21. Measurable If you’re not measuring, you’re not marketing! What are you going to measure? •Sales •Subscribers •Readership If you’re not measuring your progress, how do you know if you are reaching your goals?
  22. 22. Achievable Don’t set goals that are unattainable Be practical in terms of time and resources Be realistic when comparing to others
  23. 23. Is If the goal your goal relevant to who is not relevant you are to you and - or how you your life want to - you will have no motivation be perceived? to accomplish it.
  24. 24. Time Based • Set a timeline for reaching your goals. • If you don’t, then it’s just floating out in space to be accomplished someday. • Someday never comes!
  25. 25. Fallen out of love? It’s just not working anymore? Relationship has run its course? Lost your passion?
  26. 26. Is It Time To Break Up With Your Blog?
  27. 27. Are you breaking up for the right reasons?
  28. 28. Can You Fix It? Do you need a new strategy or redesign? Do you have writer’s block? Do you need to find a new topic or focus?
  29. 29. 4 Reignite Your Passion • Give yourself credit for what you have achieved. • Renew your commitment. • Join a bloggers network.
  30. 30. Spruce Up Your Blog Replace header image. Choose a fresh theme. Add new pictures, graphics.
  31. 31. Lorna’s Tips For Writer’s Block 1. Guest posts 2. Interviews 3. Read related material 4. Google alerts 5. Regular slots 6. Mind mapping 7. Readers’ comments
  32. 32. Suggestions For What To Write About Industry news. Industry trends. Write posts that provide solutions for your customers’ problems. Provide a case study about a successful project Interview client on video. Develop a series of “how to” blog posts. Turn those “how to” blog posts into short videos. Run reader polls and surveys.
  33. 33. Ask Your Readers What Kind Of Content They Want To Read
  34. 34. 5. Relaunching Your Current Blog Change
  35. 35. Niche Blogging • People are drawn to niche focused blogs. • Niche blogs build credibility. • You become known as an expert on a topic. • Niche blogs have better SEO.
  36. 36. Choosing Your Niche • Can you zero in on a topic that is not getting a lot of attention? • Is there a gap you can fill? • Check out comments on busy blogs for ideas.
  37. 37. The Key To Choosing A Niche For Your Blog 1.Your interest in the topic • Are you passionate? • Have you expert contacts? • Can you sustain it? 2. Popularity of the topic • Is there enough in your blog to keep producing new, frequent and regular content?
  38. 38. Need Professional Help To Get You Back On Track?
  39. 39. So learn from it… • Be clear about your audience, your topics and your level of interest. • Can you write 10 cornerstone posts before you launch your blog? • Do you have a plan in place for promoting your blog and growing its readership?
  40. 40. Ending or radically changing your blog is not easy - but it may be exactly what you need to propel you on your next adventure.
  41. 41. Write on Track Blog Consulting If you feel that you could benefit from some expert advice in developing your blogging strategy, we can help! As web marketing and communications specialists, with a combined wealth of experience in business blogging, social networking, marketing and PR, we can provide you with a professional and affordable solution to all your business blogging needs. E-mail us today for a free consultation.