So metourism presentation email & social

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So metourism presentation email & social

  1. 1. Blue Sky Factory PresentsEmail + Social Media:So Happy Together Baltimore, Maryland
  2. 2. About Blue Sky Factory BlueSkyFactory.comSocial Media Baltimore Self-Service Strategy Full-Service Ranked Top ESP Since 2004 1 1 2 Copyright Blue Sky Factory 2010
  3. 3. About Blue Sky FactoryThe Offices: The Team: Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte 3 Copyright Blue Sky Factory 2010
  4. 4. Social Media Explosion Over 400 million users 752% growth in 2008 30.1 million users & growing 100 million videos viewed daily 3 billion images uploaded 4Copyright Blue Sky Factory 2010
  5. 5. Email + Social Media
  6. 6. Email + Social Media 6Copyright Blue Sky Factory 2010
  7. 7. Email + Social Media 7Copyright Blue Sky Factory 2010
  8. 8. Email + Social Media$43.62
  9. 9. Email + Social Media According to the DMA,the ROI on email marketing in 2009 was $43.62.
  10. 10. Email + Social Media 10Copyright Blue Sky Factory 2010
  11. 11. Agenda1. Develop Your Objectives2. Encourage Content Sharing3. Use Social to Build your Email List4. Use Email to Grow your Social Media Presence5. Blog Updates Through Email6. General Best Practices 11 Copyright Blue Sky Factory 2010
  12. 12. Develop Your Objectives Copyright Blue Sky Factory 2010
  13. 13. Common Objectives1. Connect with your audience.2. Engage your subscribers.3. Build & grow relationships.4. Become a resource for your subscribers.5. Generate loyalty, retention & mindshare.
  14. 14. 1 2 Encourage Content Use Social To Build Sharing Your Email List3Use Email to Grow 4 Updates Through Blog your Social Email 14 Copyright Blue Sky Factory 2010
  15. 15. Encourage Content Sharing Copyright Blue Sky Factory 2010
  16. 16. Share With Your NetworkEncourage email sharing with “Share With Your Network” 16 Copyright Blue Sky Factory 2010
  17. 17. Share With Your Network 17Copyright Blue Sky Factory 2010
  18. 18. Share With Your Network 18Copyright Blue Sky Factory 2010
  19. 19. Share With Your NetworkReach Increase 38.89% Twitter30.16% Facebook28.57% LinkedIn 2.38% Digg 19 Copyright Blue Sky Factory 2010
  20. 20. Share With Your Network 10 Blue Sky Factory Clients Travel, retail, publishing, sports, communications, finance, law, software. Last 3 email marketing campaigns (using SWYN):Reach: 12% 42% 48% 1% 7% 20 Copyright Blue Sky Factory 2010
  21. 21. Share With Your NetworkTo improve performance, INCENTIVIZE! 21 Copyright Blue Sky Factory 2010
  22. 22. Share via Facebook Facebook 22Copyright Blue Sky Factory 2010
  23. 23. Share via Twitter Twitter 23Copyright Blue Sky Factory 2010
  24. 24. Share via Facebook Like Facebook Like 24Copyright Blue Sky Factory 2010
  25. 25. Share via Forward to a FriendDon’t forget the original social tool: Forward to a Friend 25 Copyright Blue Sky Factory 2010
  26. 26. Use Social To Build Your Email List Copyright Blue Sky Factory 2010
  27. 27. Social >> EmailUse social media to build your email subscriber base 27 Copyright Blue Sky Factory 2010
  28. 28. Email Subscriptions via SocialUse social media site updates to promote your email subscription. 28 Copyright Blue Sky Factory 2010
  29. 29. Facebook Opt-in FormUse an email opt-in form on your Facebook page to grow your email list, build your brand and spread your awareness. 29 Copyright Blue Sky Factory 2010
  30. 30. Facebook Opt-in Form 30Copyright Blue Sky Factory 2010
  31. 31. Facebook Opt-in Form 31Copyright Blue Sky Factory 2010
  32. 32. Facebook ConnectUse Facebook Connect to eliminate the data entry 32 Copyright Blue Sky Factory 2010
  33. 33. Facebook ConnectBuild your list in 2 clicks 33 Copyright Blue Sky Factory 2010
  34. 34. Use Email To Grow YourSocial Media Presence Copyright Blue Sky Factory 2010
  35. 35. Email >> SocialUse your email list to build your social community 35 Copyright Blue Sky Factory 2010
  36. 36. Social Media Awareness CampaignConvert subscribers to community 36 Copyright Blue Sky Factory 2010
  37. 37. Connect With Us 37Copyright Blue Sky Factory 2010
  38. 38. Connect With Us 38Copyright Blue Sky Factory 2010
  39. 39. Social Media Awareness Campaign 39Copyright Blue Sky Factory 2010
  40. 40. Social Media Awareness Campaign 40Copyright Blue Sky Factory 2010
  41. 41. Social Media Awareness Campaign 41Copyright Blue Sky Factory 2010
  42. 42. Social Media Awareness Campaign 42Copyright Blue Sky Factory 2010
  43. 43. Social Media Awareness Campaign 43Copyright Blue Sky Factory 2010
  44. 44. Social Media Growth/Reach Campaign• Email sent to over178,000 customers onMay 25, 2010• Within one week, theirFacebook fan count grew65% 44 Copyright Blue Sky Factory 2010
  45. 45. Get Subscribers InvolvedEncourage subscribers to share their own content 45 Copyright Blue Sky Factory 2010
  46. 46. Easily Push Your Blog Updates With RSS To Email Copyright Blue Sky Factory 2010
  47. 47. Corporate BloggingCompanies with blogs gathered 68% more leads than companies without blogs. Research by Hubspot 2010 47 Copyright Blue Sky Factory 2010
  48. 48. Corporate Blogging46% of companies with a blog acquire customers through this channel! Research by Hubspot 2010 48 Copyright Blue Sky Factory 2010
  49. 49. Create a BlogDevelop a blog to share a different voice/angle with your consumers. 49 Copyright Blue Sky Factory 2010
  50. 50. RSS to EmailSend blog updates to your audience via email 50 Copyright Blue Sky Factory 2010
  51. 51. General Best Practices Copyright Blue Sky Factory 2010
  52. 52. Email + Social Media: Best PracticesInclude links to your social mediapages in all email communications(even transactional emails). 52 Copyright Blue Sky Factory 2010
  53. 53. Email + Social Media: Best PracticesIn your email communication, encourage sharing with valuable,share-worthy content. 53 Copyright Blue Sky Factory 2010
  54. 54. Email + Social Media: Best PracticesMention your email and social presence in all marketing channels. 54 Copyright Blue Sky Factory 2010
  55. 55. Email + Social Media: Best PracticesIdentify your objective for each social channel, and tailor yourmessage on that channel to your audience there. 55 Copyright Blue Sky Factory 2010
  56. 56. Email + Social Media: Best PracticesWhere are your customerscommunicating? Be aware ofconversations that are relevant tocustomers. 56 Copyright Blue Sky Factory 2010
  57. 57. Email + Social Media: Best PracticesBe a friend and a resource; don’t always try to sell. 57 Copyright Blue Sky Factory 2010
  58. 58. Interested in learning more? Lindsay Clark Sr. Client Services Manager Blue Sky Factory lclark@blueskyfactory.comhttp://www.blueskyfactory.com/sometourism 59 Copyright Blue Sky Factory 2010

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