Practically SocialActionable Strategies forSmall Business Social Media    © 2010 | Wizard of Ads | All Rights Reserved
Have you used?
The principal changestaking place are these:
The principal changestaking place are these:1. Word of mouthhas grown into themuscular beast,Interconnectivity,and it move...
Technology’s re-writing the rules ofcommerce. Facebook,blogs, tweets and textsare ensuring that,whether good or bad,the wo...
2. We’re moving intoan era of transparencyin which it will becomeharder than ever towin new customersthrough P.R. andAdver...
You’re going to have tobegin delivering all thatyou promise in yourmarketing materials.Claims of ‘biggest,’and ‘best,’mean...
Today, it’s easier than ever to spread            your message.   Do you have a message worth           spreading?e best ...
YouTube, facebook and Google arethe Kerouac, Dean and Salinger of       the new generation
The big problem with social media for most              smart people?It’s got a stupid name.
Increasingly, consumers are being informed by somebody ... don’t youwant to be part of those conversations?    The Civic L...
Consumers are no longer uneducated.   It doesn’t mean they’re not miseducated.In each marketplace, there’s going to be one...
Areyoutheone?
You’re going to have to orient yourself to a new way  of thinking that’s going to be uncomfortable for some of you, but if...
And it’s going to be uncomfortable.           (for a while)
Douglas Adams
Anything that is in the world when you’reborn is normal and ordinary and is just anatural part of the way the world works.
Anything that is in the world when you’reborn is normal and ordinary and is just anatural part of the way the world works....
Anything that is in the world when you’reborn is normal and ordinary and is just anatural part of the way the world works....
The Civic Lessons•Three Crucial Elements•Three Core Values•Three Pitfalls•Three Members of Your Team                      ...
1904   Crucial       Elements
Frequency            Crucial            Elements
Consistency              Crucial              Elements
Relevance            Crucial            Elements
My business isn’t fun.   What do I talk about?I don’t know what to say.
Sphere of Credibility
Conversations amonghuman beings soundhuman.They are open,honest, uncontrivedand conducted in ahuman voice.
That homogenized‘voice of business?’That sound of missionstatements andbrochures?It will soon sound ascontrived as thelang...
Getting a sense ofhumor about yourselfrequires more thanthrowing a few jokesup on the corporatewebsite.Rather, it requires...
CoreValues
Listen         Core         Values
Grow Bigger Earslisten. share. engage.
PAUL BOOMERCEO, Shortcut Blogging
• Google Reader• Google Blogsearch• Google Alerts                      Your Belt• Kurrently• FourWhere• Twitter Search
1. Create a Google/GMail Account2. Search for Google Reader & Login   Reader3. Start adding subscriptions...
1. Create a Google/GMail Account2. Search for Google Reader & Login   Reader3. Start adding subscriptions...
1. Create a Google/GMail Account2. Search for Google Reader & Login   Reader3. Start adding subscriptions...
1. Search for Google Blog Search2. Within Google Blog Search, search  for topics, brands, individuals, etc.3. Copy the web...
1. Search for Google Blog Search2. Within Google Blog Search, search  for topics, brands, individuals, etc.3. Copy the web...
1. Search for Google Blog Search2. Within Google Blog Search, search  for topics, brands, individuals, etc.3. Copy the web...
1. Search for Google Blog Search2. Within Google Blog Search, search  for topics, brands, individuals, etc.3. Copy the web...
1. Search for Google Blog Search2. Within Google Blog Search, search  for topics, brands, individuals, etc.3. Copy the web...
1. Search for Google Blog Search2. Within Google Blog Search, search  for topics, brands, individuals, etc.3. Copy the web...
1. Search for Google Alerts2. Type in your desired topics                                 Alerts3. Create the alert4. Rins...
1. Search for Google Alerts2. Type in your desired topics                                 Alerts3. Create the alert4. Rins...
1. Search for Google Alerts2. Type in your desired topics                                 Alerts3. Create the alert4. Rins...
1. Search for Google Alerts2. Type in your desired topics                                 Alerts3. Create the alert4. Rins...
1. Go to Kurrently.com                                      Kurrently2. Search for what you want to know
1. Go to Kurrently.com                                      Kurrently2. Search for what you want to know
1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching                                   Twitter4. Refi...
1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching                                   Twitter4. Refi...
1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching                                   Twitter4. Refi...
1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching                                    Twitter4. Re...
1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching                                    Twitter4. Re...
1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching                                    Twitter4. Re...
Share        Core        Values
Clarity          Core          Values
Clarity
Pitfalls
Urge for Instant Gratification                                Pitfalls
r o nTrolls          o         M get      Pitfalls         B u d
Curse of Knowledge                     Pitfalls
“The Curse of Knowledge,” a phrase used in a 1989paper in The Journal of Political Economy, means thatonce you’ve become a...
Before the experiment began, the tappers were asked howoften they believed that the listeners would name the songscorrectl...
TeamMembers
Your Front Line                  Team                  Members
Your Ambassadors of Awesome                              Team                              Members
You      Team      Members
The days of an uneducated consumer       aren’t just going away.
It doesn’t mean they’re not miseducated.In each marketplace, there’s going to be oneorganization people perceive as the sm...
Relax. Pick. Focus. Learn.
What you say   Where you say it
• blogging• facebook• twitter                    Relax. Pick. Focus. Learn.• youtube/video• location-based• email marketin...
How do you choose?Relax. It’s okay to pick ceramics.
I dont use Twitter. Its not really me.I also dont actively use FaceBook,and Im not adding any friends.I dont want to use a...
• Be Consistent• Be A Good Listener• Be Yourself                               Relax. Pick. Focus. Learn.• Be Giving• Be R...
Relax. Pick. Focus. Learn.
tim@ouriag.comwww.thedailyblur.com
Practically SocialActionable Strategies forSmall Business Social Media    © 2010 | Wizard of Ads | All Rights Reserved
Practically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social Media
Practically Social: Practical Applications of Social Media
Upcoming SlideShare
Loading in …5
×

Practically Social: Practical Applications of Social Media

826 views

Published on

Blogs, tweets, posts, apps, emails and videos – available everywhere and providing more deals, reviews, demonstrations, consumer feedback and more with each passing second.

It’s the blessing and the curse of the information age – a virtually endless stream of data that hurtles toward consumers and businesses like a firehose blasting a teacup.

How do you find what you need? How do you separate the good from the bad, and maybe most importantly, how can you – as a player in the game – practically leverage all this interconnected stuff to impact your business for the better?

Watch and hear and learn how to apply the fundamentals yourself in this brave, new world.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
826
On SlideShare
0
From Embeds
0
Number of Embeds
125
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Practically Social: Practical Applications of Social Media

  1. 1. Practically SocialActionable Strategies forSmall Business Social Media © 2010 | Wizard of Ads | All Rights Reserved
  2. 2. Have you used?
  3. 3. The principal changestaking place are these:
  4. 4. The principal changestaking place are these:1. Word of mouthhas grown into themuscular beast,Interconnectivity,and it moves withlightning speed.
  5. 5. Technology’s re-writing the rules ofcommerce. Facebook,blogs, tweets and textsare ensuring that,whether good or bad,the word gets out.
  6. 6. 2. We’re moving intoan era of transparencyin which it will becomeharder than ever towin new customersthrough P.R. andAdvertising alone.
  7. 7. You’re going to have tobegin delivering all thatyou promise in yourmarketing materials.Claims of ‘biggest,’and ‘best,’mean nothingwhen customers havefriendswho are telling themotherwise.
  8. 8. Today, it’s easier than ever to spread your message. Do you have a message worth spreading?e best way to trigger socialmedia and word of mouth?Deliver an experience worth talking about.
  9. 9. YouTube, facebook and Google arethe Kerouac, Dean and Salinger of the new generation
  10. 10. The big problem with social media for most smart people?It’s got a stupid name.
  11. 11. Increasingly, consumers are being informed by somebody ... don’t youwant to be part of those conversations? The Civic Lessons
  12. 12. Consumers are no longer uneducated. It doesn’t mean they’re not miseducated.In each marketplace, there’s going to be oneorganization people perceive as the smartest, the most ethical and the most helpful.When people ask one another about where to give their time and money, there’s going to beone company that dominates the conversation. Who’s it going to be in your market?
  13. 13. Areyoutheone?
  14. 14. You’re going to have to orient yourself to a new way of thinking that’s going to be uncomfortable for some of you, but if you want your business to not only survive but thrive, you have to pay attention.But the challenge is you can’t throw old solutions at new ways of working. Mass media still works, but it’s losing more masswith each passing second. With social media - with online marketing - you can’t apply mass media tactics and expect the same results
  15. 15. And it’s going to be uncomfortable. (for a while)
  16. 16. Douglas Adams
  17. 17. Anything that is in the world when you’reborn is normal and ordinary and is just anatural part of the way the world works.
  18. 18. Anything that is in the world when you’reborn is normal and ordinary and is just anatural part of the way the world works.Anything that’s invented between whenyou’re fifteen and thirty-five is new andexciting and revolutionary and you canprobably get a career in it.
  19. 19. Anything that is in the world when you’reborn is normal and ordinary and is just anatural part of the way the world works.Anything that’s invented between whenyou’re fifteen and thirty-five is new andexciting and revolutionary and you canprobably get a career in it.Anything invented after you’re thirty-five isagainst the natural order of things.
  20. 20. The Civic Lessons•Three Crucial Elements•Three Core Values•Three Pitfalls•Three Members of Your Team How?
  21. 21. 1904 Crucial Elements
  22. 22. Frequency Crucial Elements
  23. 23. Consistency Crucial Elements
  24. 24. Relevance Crucial Elements
  25. 25. My business isn’t fun. What do I talk about?I don’t know what to say.
  26. 26. Sphere of Credibility
  27. 27. Conversations amonghuman beings soundhuman.They are open,honest, uncontrivedand conducted in ahuman voice.
  28. 28. That homogenized‘voice of business?’That sound of missionstatements andbrochures?It will soon sound ascontrived as thelanguage of the 18thcentury French court.
  29. 29. Getting a sense ofhumor about yourselfrequires more thanthrowing a few jokesup on the corporatewebsite.Rather, it requires bigvalues, a little humility,straight talk and agenuine point of view.
  30. 30. CoreValues
  31. 31. Listen Core Values
  32. 32. Grow Bigger Earslisten. share. engage.
  33. 33. PAUL BOOMERCEO, Shortcut Blogging
  34. 34. • Google Reader• Google Blogsearch• Google Alerts Your Belt• Kurrently• FourWhere• Twitter Search
  35. 35. 1. Create a Google/GMail Account2. Search for Google Reader & Login Reader3. Start adding subscriptions...
  36. 36. 1. Create a Google/GMail Account2. Search for Google Reader & Login Reader3. Start adding subscriptions...
  37. 37. 1. Create a Google/GMail Account2. Search for Google Reader & Login Reader3. Start adding subscriptions...
  38. 38. 1. Search for Google Blog Search2. Within Google Blog Search, search for topics, brands, individuals, etc.3. Copy the web address Blogsearch4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat
  39. 39. 1. Search for Google Blog Search2. Within Google Blog Search, search for topics, brands, individuals, etc.3. Copy the web address Blogsearch4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat
  40. 40. 1. Search for Google Blog Search2. Within Google Blog Search, search for topics, brands, individuals, etc.3. Copy the web address Blogsearch4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat
  41. 41. 1. Search for Google Blog Search2. Within Google Blog Search, search for topics, brands, individuals, etc.3. Copy the web address Blogsearch4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat
  42. 42. 1. Search for Google Blog Search2. Within Google Blog Search, search for topics, brands, individuals, etc.3. Copy the web address Blogsearch4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat
  43. 43. 1. Search for Google Blog Search2. Within Google Blog Search, search for topics, brands, individuals, etc.3. Copy the web address Blogsearch4. Go back to Google Reader5. Click in “Add a subscription”6. Rinse and repeat
  44. 44. 1. Search for Google Alerts2. Type in your desired topics Alerts3. Create the alert4. Rinse and repeat
  45. 45. 1. Search for Google Alerts2. Type in your desired topics Alerts3. Create the alert4. Rinse and repeat
  46. 46. 1. Search for Google Alerts2. Type in your desired topics Alerts3. Create the alert4. Rinse and repeat
  47. 47. 1. Search for Google Alerts2. Type in your desired topics Alerts3. Create the alert4. Rinse and repeat
  48. 48. 1. Go to Kurrently.com Kurrently2. Search for what you want to know
  49. 49. 1. Go to Kurrently.com Kurrently2. Search for what you want to know
  50. 50. 1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching Twitter4. Refine your searches5.Click on “Feed for this query”6.Copy feed address to Reader
  51. 51. 1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching Twitter4. Refine your searches5.Click on “Feed for this query”6.Copy feed address to Reader
  52. 52. 1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching Twitter4. Refine your searches5.Click on “Feed for this query”6.Copy feed address to Reader
  53. 53. 1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching Twitter4. Refine your searches5. Click on “Feed for this query”6. Copy feed address to Reader
  54. 54. 1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching Twitter4. Refine your searches5. Click on “Feed for this query”6. Copy feed address to Reader
  55. 55. 1. Go to search.twitter.com2. Click on “Advanced search”3. Start searching Twitter4. Refine your searches5. Click on “Feed for this query”6. Copy feed address to Reader
  56. 56. Share Core Values
  57. 57. Clarity Core Values
  58. 58. Clarity
  59. 59. Pitfalls
  60. 60. Urge for Instant Gratification Pitfalls
  61. 61. r o nTrolls o M get Pitfalls B u d
  62. 62. Curse of Knowledge Pitfalls
  63. 63. “The Curse of Knowledge,” a phrase used in a 1989paper in The Journal of Political Economy, means thatonce you’ve become an expert in a particular subject,it’s hard to imagine not knowing what you know. In 1990, Elizabeth Newton conducted an experiment on the curse of knowledge while working on her doctorate at Stanford. She gave one set of people, called “tappers,” a list of familiar songs from which to choose.Their task was to rap their knuckles on a tabletop tothe rhythm of the chosen tune as they thought aboutit in their heads. A second set of people, called“listeners,” were asked to name the songs.
  64. 64. Before the experiment began, the tappers were asked howoften they believed that the listeners would name the songscorrectly. On average, tappers expected listeners to get itright about half the time. In the end, however, listenersguessed only 3 of 120 songs tapped out, or 2.5 percent.The tappers were astounded. The song was so clear in theirminds; how could the listeners not “hear” it in their taps? Janet Rae-Dupree The New York Times December 30, 2007
  65. 65. TeamMembers
  66. 66. Your Front Line Team Members
  67. 67. Your Ambassadors of Awesome Team Members
  68. 68. You Team Members
  69. 69. The days of an uneducated consumer aren’t just going away.
  70. 70. It doesn’t mean they’re not miseducated.In each marketplace, there’s going to be oneorganization people perceive as the smartest, the most ethical and the most helpful.When people ask one another about where to give their time and money, there’s going to beone company that dominates the conversation. Who’s it going to be in your market?
  71. 71. Relax. Pick. Focus. Learn.
  72. 72. What you say Where you say it
  73. 73. • blogging• facebook• twitter Relax. Pick. Focus. Learn.• youtube/video• location-based• email marketing• texting
  74. 74. How do you choose?Relax. It’s okay to pick ceramics.
  75. 75. I dont use Twitter. Its not really me.I also dont actively use FaceBook,and Im not adding any friends.I dont want to use a tool unless Imgoing to use it really well. Doing anyof these things halfway is worsethan not at all.People dont want a mediocreinteraction.
  76. 76. • Be Consistent• Be A Good Listener• Be Yourself Relax. Pick. Focus. Learn.• Be Giving• Be Responsive• Be Patient• Deliver a Great Experience
  77. 77. Relax. Pick. Focus. Learn.
  78. 78. tim@ouriag.comwww.thedailyblur.com
  79. 79. Practically SocialActionable Strategies forSmall Business Social Media © 2010 | Wizard of Ads | All Rights Reserved

×