1. 7 Discussion 1 Performance Indicators and MeasuresSuccinctly propose
performance indicators and performance measures for each of the four
facets of the balanced scorecard, referring to thi
QUESTIONNOV 19, 20187 Discussion 1 Performance Indicators and MeasuresSuccinctly
propose performance indicators and performance measures for each of the four facets of
the balanced scorecard, referring to thi7 Discussion 1Performance Indicators and
MeasuresSuccinctly propose performance indicators and performance measures for each
of the four facets of the balanced scorecard, referring to this week’s study materials.This
activity reflects step eight of Kotler’s marketing plan format, as presented in Health Care
Marketing.Response GuidelinesRespond to your fellow learners according to the Faculty
Expectations Response Guidelines. Focus your comments on the relative strengths or
weaknesses of their proposal. Support your comments with evidence from your texts or
other resources.ResourcesDiscussion Participation Scoring Guide.3 3 0 3 7 Discussion
2Return on InvestmentAnalyze the current versus proposed return on investment (ROI),
and examine the feasibility of a loss leader service line within the context of the entire Vila
Health system, as you understand it. Current ROI is –1 percent on Labor and
Delivery.Response GuidelinesRespond to your fellow learners according to the Faculty
Expectations Response Guidelines. Do you agree with their analysis? Why or why not? Be
specific, and back up your thoughts with your texts or other
resources.ResourcesDiscussion Participation Scoring Guide.0 0 0 0 3Integrating the
Marketing PlanPost an updated outline of your proposed marketing plan for St. Anthony
Medical Center’s Labor and Delivery service line. Include any relevant revisions or
recommendations from the cost-benefit analysis you conducted in Unit 6. Also, integrate
loss leader feasibility concept into discussion.Response GuidelinesRespond to your fellow
learners according to the Faculty Expectations Response Guidelines. Focus on the big
picture: Is there anything missing? Has reviewing this outline caused you to rethink
anything about yours? Be specific in your answers, tying all comments back to your texts
or other resources.ResourcesDiscussion Participation Scoring
Guide.0 0 0 0 Dq 4Preparing for the PresentationConstruct a PowerPoint presentation of
your proposed marketing plan for St. Anthony Medical Center’s Labor and Delivery service
line. Using the technology of your choice (PowerPoint, Kaltura, a separate audio file, or the
like), record a narrated PowerPoint presentation that includes your assessment, plan,
action steps, cost-benefit analysis, insights, and recommendations.Note: The presentation

2. should not exceed five minutes.In addition to the recorded presentation, include the notes
or script of your audio. You may choose to do this in the form of the completed Notes
sections of the PowerPoint presentation slides, as a script you may have used when you
created your recording, or in the form of a detailed outline. This will serve to clarify any
insufficient or unclear audio.Response GuidelinesRespond to your fellow
learners according to the Faculty Expectations Response Guidelines. Focus on
the specifics—was anything unclear? Was there anything that stood out for you
as particularly effective? Remember, your goal here is to help each other construct the
most effective presentation possible.Note: If you require the use of assistive technology
or alternative communication methods to participate in this activity, please contact
Disability Services to request accommodations.ResourcesDiscussion Participation Scoring
Guide.Using Kaltura [PDF].Disability Services.Discussion 5Scorecard AnalysisBefore
starting this discussion, complete your unit readings on balanced scorecards, as introduced
in 1992 by Kaplan and Norton, and updated with lessons learned found in
Norton’s article. Then, in your initial post to this discussion, comment on
the following:Describe the initial framework for balanced scorecards as introduced by
Kaplan and Norton’s 1992 work, “The Balanced Scorecard: Measures that
Drive Performance.” You may wish to describe the overall purpose for using a
scorecard, discuss the Kaplan and Norton (1996) figure that includes four key elements,
how they relate to one another, and so forth.Describe what is meant by the term
balanced scorecard. Please provide paraphrasing or a quote accompanied by an APA-
formatted reference from peer-reviewed literature.After reading the articles in this unit,
and reviewing Norton’s article, “Strategy Execution Needs a System,” what is one new
insight that you have gleaned about balanced scorecards? Possible areas of insight may
include: how balanced scorecards are used, their limitations, their positive potential
for an organization, and so forth.Please respond in an outline format and include at least
one APA-formatted reference to an outside peer-reviewed reference to support your
insights portion of the response.Response GuidelinesRespond to the posts of
other learners according to the Faculty Expectations Response Guidelines. If possible,
respond to one learner who has a perspective, background, or goals that are similar to
yours, and to one learner whose perspective, background, or goals are different. Responses
should be substantive and must include one peer-reviewed source that aligns with the
discussion thread. You may feel free to add an additional source that is new or provides a
completely different perspective. “I agree” and “Thanks for sharing your insights” are
examples of responses that do not contribute content for enhanced learning and are not
acceptable. The goal is quality, substantive feedback that demonstrates higher-order
critical thinking and evaluation of peers’ initial posts.ResourcesDiscussion Participation
Scoring Guide.APA Style and Format.Capella Library.How Do I Find Peer-Reviewed
Articles?.The Balanced Scorecard: Measures that Drive Performance.Linking the
Balanced Scorecard to Strategy.Strategy Execution Needs a System.2 2 0 2 Discussion
6Scorecard PresentationNow that you have had an opportunity to analyze the balanced
scorecard, consider how it would apply to an organization of your choice.For your initial
post to this discussion, select a health care organization that has readily available data for

3. the four categories from the Kaplan and Norton’s 1996 model. Those categories
are:Financial performance measures.Internal business processes.Learning and
growth.Customer satisfaction.You may wish to select your employer; however, please do
not disclose proprietary data without prior written consent from your employer. You may
wish to review Web sites of large, global organizations to research case study articles on
best practices for suitable organizations.Develop a PowerPoint presentation with 10–12
slides that describes how you would apply a balanced scorecard to your selected
organization. In your PowerPoint presentation, include:A brief description of
the organization you selected.Your balanced scorecard analysis of the organization,
including how vision and strategy connect to the four balanced scorecard elements.Four
recommendations for the organization.Include at least one APA-formatted in-text
citation and accompanying, congruent APA-formatted reference.Attach your
PowerPoint presentation in your initial post to this discussion.Note: You will use the
PowerPoint presentation created for this discussion as part of the Unit 8 assignment.
Additionally, you will use the balanced scorecard you develop for this discussion in the
assignments in Units 8 and 9. Review the instructions and scoring guides for those
assignments for more information about what your balanced scorecard should
contain.Response GuidelinesRespond to the posts of other learners according to the
Faculty Expectations Response Guidelines. If possible, respond to the post of a learner to
whom no other learners have yet responded, so all learners receive feedback. In your
response, critique the learner’s PowerPoint presentation. What is done well? What could
be improved and how? Provide feedback that the learner can use to improve his or her
PowerPoint presentation.ResourcesDiscussion Participation Scoring Guide.APA Style and
Format.Capella Library.Guidelines for Effective PowerPoint Presentations.Tutorials:
Microsoft Office Software.Linking the Balanced Scorecard to Strategy.2 2 0 2 Discussion
7Scorecard Presentation to PeersIn your initial post to this discussion, post the scorecard
presentation you created for the assignment in this unit. Include your recording,
PowerPoint presentation, and any other documents (speaker notes, script, or detailed
outline).Other learners will then have an opportunity to provide feedback on the
presentation you posted. You will be expected to apply the feedback you receive when
making revisions for the last assignment of the course, which is due in Unit
9.Response GuidelinesRespond to the posts other learners according to the Faculty
Expectations Response Guidelines, providing feedback on the scorecard presentations they
posted. If possible, respond to a learner who has not yet received feedback from a fellow
learner so all learners receive some feedback. Ask questions or make observations. Point
to strengths or indicate possible areas for improvement or clarification.Note: If you require
the use of assistive technology or alternative communication methods to participate in this
activity, please contact Disability Services to request
accommodations.ResourcesDiscussion Participation Scoring Guide.Guidelines for Effective
PowerPoint Presentations.Using Kaltura [PDF].Disability Services.