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Social Media Bootcamp - LinkedIn


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Social Media Bootcamp - LinkedIn

  1. 1. Social Media BOOT CAMP Segment 3
  2. 2. Game Plan Road Map to Success <ul><li>Social Network Game Plan </li></ul><ul><li>(1) Hour </li></ul><ul><li>Social Media 101 Overview </li></ul><ul><li>Compound Leverage </li></ul><ul><li>Opportunistic Positioning </li></ul><ul><li>Goal Setting </li></ul><ul><li>Building a Campaign </li></ul><ul><li>(3) Hours </li></ul><ul><li>Facebook Profile Makeover </li></ul><ul><li>Facebook Lead Acceleration </li></ul><ul><li>LinkedIN Profile Makeover </li></ul><ul><li>LinkedIN Lead Acceleration </li></ul>
  3. 3. Free Stuff! <ul><li>Video </li></ul><ul><ul><li>You Tube - Video </li></ul></ul><ul><li>Pictures </li></ul><ul><ul><li>Snapfish – Shutterfly -flickr </li></ul></ul><ul><li>Slides </li></ul><ul><ul><li> </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>Ping.FM </li></ul></ul>
  4. 5. <ul><li>Please Log into LinkedIN Now… </li></ul>
  5. 6. LinkedIN – Your Reach
  6. 7. LinkedIN- Your Reach
  7. 11. Decide!
  8. 12. Self Accountability
  9. 13. Profile Tune Up A Goal! THE GOAL! Generate Business!
  10. 16. Profile Tune Up
  11. 17. Create Relevancy! Profile Tune Up
  12. 19. Profile Settings - Allows you to manage profile information, profile photo visibility, public profile information, status visibility and member feed visibility. 1. Email Notifications - Allows you to manage contact settings, how you want to receive messages, notifications and invitations. 2. Home Page Settings - Allows you to manage network updates and news on your home page. 3. RSS Settings - Allows you to enable or disable your private RSS feeds. 4. Groups - Allows you to control invitations from groups. 5. Personal Information - Allows you to manage your name, location, display name, account holder icon settings, email addresses, passwords and a link to close your account. 6. Privacy Settings - Allows you to manage settings for research surveys, connections list visibility, profile views, turn on/off ability to see another members profile picture, profile and status updates, service provider directory, partner advertising, and authorized applications. 7. My Network - Allows you to tell us how you want to use your LinkedIn network.
  13. 28. Improve Your Google Page Rank Contact Settings
  14. 29. Adding Connections
  15. 30. Adding Connections BATCH THEM! Don’t Get Punished!
  16. 31. Adding Connections
  17. 32. Adding Connections
  18. 33. Adding Connections
  19. 34. Adding Connections Be Polite – Take Time to Connect!
  20. 39. Removing Connections! Connections will not be notified that they have been removed from your connections list. They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date. Only the member that breaks the connection can re-initiate that connection.
  21. 40. References and Blind Reverse
  22. 41. Let’s find someone to recommend
  23. 42. <ul><li>Why get recommended? </li></ul><ul><li>It helps you hire and get hired </li></ul><ul><li>It helps connect to customers and partners </li></ul><ul><li>It builds your brand and reputation </li></ul><ul><li>It makes your network more valuable - score </li></ul><ul><li>Who should recommend you? </li></ul><ul><li>Former managers </li></ul><ul><li>Colleagues and co-workers </li></ul><ul><li>Customers and clients </li></ul><ul><li>Business partners </li></ul><ul><li>Where are recommendations found? </li></ul><ul><li>Your comment is listed in your profile under the Recommendations tab. </li></ul><ul><li>Recommendations you receive are listed under “Recommendations For” at the bottom of the “Experience” section. </li></ul><ul><li>Used by LinkedIN Search </li></ul>Make a Recommendation
  24. 45. LinkedIN- Finding VITO
  25. 46. LinkedIN- Finding VITO
  26. 47. LinkedIN- Finding VITO Let’s Do It! Your note to VITO will be sent once Bob makes the intro
  27. 48. The Blind Reverse
  28. 49. <ul><li>Group Diving </li></ul>
  29. 50. Finding Groups
  30. 53. Finding Your Target in Groups Find Relevant Discussions
  31. 54. Finding Your Target in Groups
  32. 56. Be The Expert
  33. 58. Strategic Search
  34. 62. Events
  35. 67. 1. Please mark that you are attending
  36. 68. Why are you going – what will people get from this event?
  37. 69. Why are you going – what will people get from this event?
  38. 72. Social Launch - SAMPLE Integrated Sample
  39. 73. Weekly Schedule - SAMPLE Its all about ….What we do………
  40. 74. Next Steps <ul><li>Remember there will be coaching sessions </li></ul><ul><li>Book a meeting right now with your team! </li></ul><ul><li>Create a plan and make a system that works </li></ul><ul><li>Fix Your Profiles – ASAP </li></ul><ul><li>Start Reaching Out </li></ul><ul><li>Be Active! </li></ul><ul><li>Bonus Session – How to Build A Fan Page </li></ul>
  41. 75. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><ul><li>FOLLOW THROUGH! </li></ul></ul></ul></ul>