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About Atlas Advertising<br />Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. <br />Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. <br />Featured clients:<br />State of Ohio<br />Indy Partnership<br />City of San Francisco<br />Greater Phoenix Economic Council <br />Greater Omaha Economic Development Partnership<br />
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Outline- Seven Examples of Highly Innovative Communities <br />The current state of affairs<br />Einstein’s definition of insanity<br />What innovation is<br />A call to arms<br />Seven Examples of Highly Innovative Communities<br />Wrap up<br />
The current state of affairs<br /><ul><li>There have been 8.2 million jobs lost in the United States since December 2007 (BLS, November 6, 2009)
Many cities and states are forecasting (or have already reached) unemployment rates of 15 percent or greater.
There has been massive turnover in the ranks of politicians, most of it due to the economy and related concerns among constituents. And, there may be more. </li></li></ul><li>Einstein’s definition of insanity <br />“The definition of insanity is doing the same thing over and over again and expecting different results”<br />
What innovation is<br />“Innovation is a new way of doing something. It may refer to incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations.” <br /> Source: Wikipedia<br />
A call to arms<br />How can we not say that as a whole economic development as a profession is failing to live up to its most vital purpose?<br />We can all point to things we are doing to help, and look over our shoulder at others who may not be doing as much. <br />It is time to make some changes. <br />
Seven Examples of Highly Innovative communities<br />
Metro Denver: Using social media to communicate with their key audiences<br /><ul><li>2182 followers
Tweeters are not primarily teens or college students as you might expect.
Largest user group on Twitter is 35-49 year olds; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.
The majority of people visit Twitter.com while at work, with 62 percent ofthe audience accessing the site from work</li></li></ul><li>What you can learn from Metro Denver<br /><ul><li>You can grow your sphere of influence by using Social Media
Use a tone that is personal, and connects you to your stakeholders
Take a leadership role in getting information out about your community. </li></li></ul><li>Columbus: Engaging the next generation <br />
What you can learn from Columbus<br />Columbus has one of the largest YP populations in the country, largely due to the universities there<br />It became a strategic priority to retain this talent because of this<br />Retaining and attracting talent will be your community’s number one priority going forward. <br />See how the Columbus chamber aggregates over 60 YP organizations locally and provides internships through www.columbusinternships.com. <br />
Grand Rapids, MI: Finding new ways to engage legislators<br />Michigan is among the hardest hit in this downturn, and many believe the auto industry willnever return to the same extent it has been in the state. <br />Politicians are under extreme pressure to alleviate these effects. <br />The temptation is to engage in short term thinking, foregoing infrastructure investments <br />
What you can learn from Grand Rapids<br />Grand Rapids ED organization, The Right Place, has instituted a “one degree of separation” style policy with its elected officials.<br />Staff and board members manage relationships with elected officials very closely, planning numerous events and periodic one on ones with officials. <br />Their purpose is constant education about the long term impacts of short term thinking. <br />
What you can learn from North Louisiana<br /><ul><li>Recruiting workforce has been a huge priority in Louisiana, well before Katrina.
The program absolutely relevant to the job seeker
Their news is relevant: NLA job performance rankings
It includes skills, advice, networking opportunities, and more
Their social media groups have grown like wildfire</li></li></ul><li>Phoenix: Developing a community wide portal <br />
What you can learn from Greater Phoenix<br />By taking the lead on developing a portal, Greater Phoenix takes advantage of modern content aggregation capabilities to become the main information source for business in the region<br />The Portal overcomes political boundaries that businesses and real estate folks believe are irrelevant. <br />In time, the traffic to the portal will dwarf that of any single economic development website in the region, four or five fold. <br />To launch December 2009. <br />
Research Triangle Park: Planning for the next 50 years<br />RTP recently celebrated it’s 50th anniversary. <br />To celebrate it, it undertook the development of a plan for the next 50 years. <br />“RTP is celebrating our 50th anniversary next year. Rather than resting on our past successes, we are studying what technology parks will be in 50 years and working to become that.” <br />Rick Weddle, President & CEO, Research Triangle Foundation, Research Triangle Park, NC<br />
What you can learn from Research Triangle Park<br />Despite some boards’ wishes, what economic developers do today largely has impact years down the road. <br />Rather than being reactive today, it is possible to mobilize your constituencies to focus on building the future, now. <br />Your constituencies value your leadership. Show it. <br />
Multiple communities: Making investments using stimulus funds<br />Source: www.recovery.gov<br />
Top ten contracts for stimulus investments<br />
What you can learn from these communities<br />A huge percentage of the funds have yet to be awarded<br />A great source of innovation funds is the stimulus. <br />This is a return to old fashioned economic development, and one that will not last long. <br />
Wrap up: Seven Examples of Highly Innovative Communities<br />Metro Denver, CO: Using social media to communicate with their key audiences<br />Columbus, OH: Engaging the next generation in economic development through leadership and YP programs<br />Grand Rapids, MI: Finding new ways to engage legislators in longer term thinking<br />North Louisiana: Recruiting workforce in anticipation of the upcoming shortages<br />Phoenix: Developing community wide portals as their websites<br />Research Triangle Park: Planning for their long term competitiveness - like 50 years<br />Multiple communities: Making infrastructure investments using the stimulus<br />
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