Branding with Color

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Chapter 16 - Be Creative with Advertising

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Branding with Color

  1. 1. Brand Advertising - advertising that aims tobuild an image.Brand - is the accumulation of all the tangibleand intangible qualities of a company, product,or product line. • Name, logo, slogan, designs, attitude, personalityBrand Character - rational and emotionalelements
  2. 2. BLUE• Cool color• Moves away from you• Needs relief• Respect and responsibility• Authority• Tranquilizing• Elongates times• Trusted
  3. 3. BLUE
  4. 4. GREEN• Natural• Peaceful, relaxation, serenity• Fast adjustment• Money• Soothes pain• Easy to see
  5. 5. GREEN
  6. 6. GREY• Artistic• Creative• Work longer• Needs accent colors• chameleon
  7. 7. GREY
  8. 8. PINK• Sweet• Intensity• Feminine, girlie• calming
  9. 9. PINK
  10. 10. ORANGE• Informal• Stimulating• Inexpensive• Seasonal connotations and preferences
  11. 11. ORANGE
  12. 12. • Delicate, refined• Symbol of purity chastity• Cleanliness• Softens edges between colors• All white feels forced, empty• Clarity
  13. 13. RED• Emotion, stimulation, hot• Raises blood pressure, pulse and respiratory rate• Measurable cellular recation• Stimulates appetite• Pay more• Lose track of time• Separate gender responses• Improved sense of small
  14. 14. RED
  15. 15. YELLOW• Requires the most visual processing• Stimulates memory• Warm, inviting, cheerful• Value of money• Draws attention• Loose temper faster
  16. 16. YELLOW
  17. 17. BLACK• Mysterious• Reinforces other colors• Positive and negative effects• Strong authority, powerful• Limited positive décor use• Slimming• Powerful accent
  18. 18. BLACK
  19. 19. PURPLE• Most complex• Tire of it faster• Uncertainty, royalty, dignity• Women accept it universally
  20. 20. PURPLE

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