Your Mom’s	  A User       How TO Communicate with       Normal People IN a User Experience               BY   BILL BEARD  ...
.	  Intro          @WRITEBEARD            
&	  A Story            @WRITEBEARD              
Mom’s Stove	                         ê       LF         LR   RF   RR
,	  Give your user a break                       @WRITEBEARD                         
LEANUXNYC	  THINK VISUALLY                   @WRITEBEARD                     
{	  w	  8	  6	  y	  -	  7	  9	  0	  a	  d	  h	  R	  c	  x	  z	  5	  [	                              @WRITEBEARD           ...
ADD DELIGHTê     iOS                  @WRITEBEARD                    
Microcopy             Instructional text             Field labels             Error messaging             Dropdowns       ...
MicrocopyMicrocopy is small yet powerful copy...                                                               ”It’s a sho...
COPY IS A GUIDE.                     Not a crutch.<Crutch designed by Andrew Richardson from The Noun Project     @WRITEBE...
Flesch Reading EasE                        @WRITEBEARD                          
Population                   93%   7%Words or less                           @WRITEBEARD                             
Director of Marketing  10019 or New York, NY“Tell us about the job you want.”                                 @WRITEBEARD ...
,	  The User is a person.Talk to them like one.        Use Natural language                                 @WRITEBEARD   ...
The user doesn’t                      Borrow your stapler.                                                  No internal te...
IF CONTENT IS KING,CONTEXT IS QUEEN.     context is more important                               @WRITEBEARD              ...
Do you know where you’re going to?                                                                        ”Do you get [wha...
CONTEXTUAL FLOW         “The ROSSIAN Test”Google	  Search	                                  @WRITEBEARD                   ...
ContextualTesting   What do you expect?                       @WRITEBEARD                         
- Director of UX, CentralisTEST THE COPY =LOW COST WINS                                      @WRITEBEARD                  ...
&	  A(Nother) story                    @WRITEBEARD                      
Kevincote.wordpress.com	                  Saherzafar.com	                                   Brand Guidelines              ...
Q	  Lean Branding                  @WRITEBEARD                    
9	  Brands Aren’t guidelines.Brands are conversations.                         @WRITEBEARD                           
B	  With a lean brand andClear communication,Anything is possible.                          @WRITEBEARD                   ...
:	  THANK YOU            t	       @writebeard                                    ^            writebeard.com              ...
Your Mom's a User: How to communicate with normal people in a user experience
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Your Mom's a User: How to communicate with normal people in a user experience

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My talk from #leanUXNYC, April 11, 2013

Published in: Technology, Self Improvement

Your Mom's a User: How to communicate with normal people in a user experience

  1. 1. Your Mom’s  A User How TO Communicate with Normal People IN a User Experience BY BILL BEARD  @WRITEBEARD   LEANUXNYC    
  2. 2. .  Intro  @WRITEBEARD    
  3. 3. &  A Story  @WRITEBEARD    
  4. 4. Mom’s Stove   ê LF LR RF RR
  5. 5. ,  Give your user a break  @WRITEBEARD    
  6. 6. LEANUXNYC  THINK VISUALLY  @WRITEBEARD    
  7. 7. {  w  8  6  y  -  7  9  0  a  d  h  R  c  x  z  5  [    @WRITEBEARD    
  8. 8. ADD DELIGHTê iOS  @WRITEBEARD    
  9. 9. Microcopy Instructional text Field labels Error messaging Dropdowns ConfirmationsImages from Littlebigdetails.com  @WRITEBEARD    
  10. 10. MicrocopyMicrocopy is small yet powerful copy... ”It’s a short sentence... A single word.It’s the small copy that has the biggest impact. -  Joshua Porter (@bokardo) Director of UX, HubSpot  @WRITEBEARD    
  11. 11. COPY IS A GUIDE. Not a crutch.<Crutch designed by Andrew Richardson from The Noun Project  @WRITEBEARD    
  12. 12. Flesch Reading EasE  @WRITEBEARD    
  13. 13. Population 93% 7%Words or less  @WRITEBEARD    
  14. 14. Director of Marketing 10019 or New York, NY“Tell us about the job you want.”  @WRITEBEARD    
  15. 15. ,  The User is a person.Talk to them like one. Use Natural language  @WRITEBEARD    
  16. 16. The user doesn’t Borrow your stapler. No internal terminologyStapler designed by Andrew Vine from The Noun Project  @WRITEBEARD    
  17. 17. IF CONTENT IS KING,CONTEXT IS QUEEN. context is more important  @WRITEBEARD    
  18. 18. Do you know where you’re going to? ”Do you get [what we’ve] been showing you?Do you get what you’re hoping for? - Diana Ross, Diva & Usability Expert Do You Know Where You’re Going To? ©1975 Motown Records  @WRITEBEARD    
  19. 19. CONTEXTUAL FLOW “The ROSSIAN Test”Google  Search    @WRITEBEARD    
  20. 20. ContextualTesting What do you expect?  @WRITEBEARD    
  21. 21. - Director of UX, CentralisTEST THE COPY =LOW COST WINS  @WRITEBEARD    
  22. 22. &  A(Nother) story  @WRITEBEARD    
  23. 23. Kevincote.wordpress.com   Saherzafar.com   Brand Guidelines Logodesignlove.com    @WRITEBEARD  Socialmediaexplorer.com    
  24. 24. Q  Lean Branding  @WRITEBEARD    
  25. 25. 9  Brands Aren’t guidelines.Brands are conversations.  @WRITEBEARD    
  26. 26. B  With a lean brand andClear communication,Anything is possible.  @WRITEBEARD    
  27. 27. :  THANK YOU t    @writebeard     ^ writebeard.com     T   /in/writebeard    

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