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SEO básico para blogs

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Presentación de Emiliano Pérez Ansaldi en la que se habló de diferentes opciones útiles para mejorar el posicionamiento de nuestro blog hecho con WordPress (y que también son aplicables en gran medida a cualquier web)

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SEO básico para blogs

  1. 1. Emiliano Perez AnsaldiSEO básico para blogs / websen Wordpress@epaDesign#WPvalladolid
  2. 2. SEO BlogsEs una broma, verdad ?
  3. 3. Los dos muertos con mejor salud del cementerio
  4. 4. #WPvalladolidSEOBLOGen 6pasosEl AntesInstalaciónPlantillaPluginsContenidoCompartir
  5. 5. EL ANTESAnálisis de palabras claveSemrush.comOpensiteexplorer.orgAdWords keywords toolsGoogle Trends
  6. 6. EL ANTESCategoríasPocasCoherentesFijas
  7. 7. EL ANTESCompetenciaCada cuánto publican?De qué escriben?Cómo escriben?
  8. 8. INSTALACIÓNDejar que los buscadores “vean” tu blogDónde ? en : ajustes / privacidad
  9. 9. INSTALACIÓNEnlaces permanentes (depende de cuánto escribas)Dónde ? en : ajustes / enlaces permanentes
  10. 10. INSTALACIÓNServicios de actualizaciónhttp://blogsearch.google.com/ping/RPC2http://ping.feedburner.comhttp://bitacoras.com/ping/http://rpc.pingomatic.com/http://rpc.weblogs.com/RPC2http://bitacoras.net/ping/http://rpc.technorati.com/rpc/pinghttp://api.my.yahoo.com/RPC2Dónde ? en : ajustes / escritura
  11. 11. INSTALACIÓNAlta en Google AnalyticsAlta en Webmaster ToolsPersonalización Robots.txtUser-agent: *Disallow: /wp-admin/Disallow: /wp-includes/Disallow: /*q=Disallow: /*trackbackDisallow: /*feedDisallow: /*wp-loginSitemap: http://dominio.com/sitemap.xmlhttp://wordpress.org/plugins/google-analytics-for-wordpress/
  12. 12. PLANTILLASFree ? Premium ?Cuidado con el H1ResponsiveLimpieza de códigoCompresión
  13. 13. PLUGINSWordpress NO es perfecto
  14. 14. PLUGINSSEOYoastAll in One SEO PackCachéPost relacionadoshttp://yoast.com/wordpress/seo/http://wordpress.org/plugins/all-in-one-seo-pack/http://wordpress.org/plugins/wp-super-cache/http://wordpress.org/plugins/yet-another-related-posts-plugin/
  15. 15. Por qué era loimportante, no?CONTENIDO
  16. 16. CONTENIDOTítuloscentrados en tus categoríasque inviten a leer el postrecuerda que escribes para personas no paraGoogle70 caractéres MAX
  17. 17. CONTENIDODescripciónusar las keywords complementariasredacta como persona. Recuerda que se ve en lossnippets150 caractéres MAX
  18. 18. CONTENIDOTextoentradilla con al menos, una keyword400 caractéres mínimopárrafos cortoslenguaje clarousar de forma inteligente estilos (bold, italic...)
  19. 19. CONTENIDOImágenesNombre del ficheroAltTitlePeso (50 - 150 kb)
  20. 20. IDIOMASEste es tu peor enemigoSi quieres traducciones, las haces o las pagas,pero NUNCA uses Google Translate PluginEsta es la opción:http://wpml.org/es/
  21. 21. Pero poco, vale?QUE SI, PESADOS. REDES SOCIALES
  22. 22. SOCIALICEMOSSuscripciónWysija - Mailchimp - etc.RSSBotones SocialesTweet Old Post http://wordpress.org/plugins/tweet-old-post/
  23. 23. SOCIALICEMOSGrupos de LinkedinComunidades de Google +
  24. 24. Haz dicho Google + ?
  25. 25. Mueeertos
  26. 26. AuthorRankY eso qué lo qué e ?
  27. 27. AuthorRankY dónde lo compro ?Paso1
  28. 28. AuthorRankColaborar - EscribirPaso2
  29. 29. AuthorRankTu perfil de WPPaso3 http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Ftagdiv.com%2Ftheme%2Fnewses%2Fbest-protest-signs%2F&html=A probar
  30. 30. Dosúltimasperlas
  31. 31. TwitterCardsEnlace:http://mediotic.info/activa-ya-las-twitter-cards-en-tu-web/= + 20%
  32. 32. SlugEdítalo con cuidado!URL - 70 caractéres
  33. 33. emilianoperezansaldi.comMuchas gracias !twitter.com/epaDesignfb.me/EmilianoPerezAnsaldilinkedin.com/in/emilianoperezansaldi

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