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PRESENTED BY: 

JEFF VANDRIMMELEN
HTTP://CEDARWATERS.COM
JEFF@CEDARWATERS.COM


Show me the Data! The Secret to
Success ...
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● SEO Reporting
● Call Tracki...
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
SEO Reporting Overview
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
SEO Keyword Rankings
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Aggregate Rankings (Trends)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Campaign Level Phone 

Tracking and Routing
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Metrics, Recording, and Reporting
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Keyword Level Phone Numbers
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Google Analytics
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
The Power of Data is in Goals!
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Setting up a Goal
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Goal Details
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Great Data about Goals
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Choose Date/Compare Periods
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Email Reports
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Audience
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Demographics
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Mobile Conversions
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Geo Location
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Browser/OS Information
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
User Flow
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Acquisition
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Organic Keywords (Kindof)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Social Value
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Behavior
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Site Speed
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Real Time
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
In Page Analytics
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Getting Help From Here
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Free Webinars- Meetups
http://www.meetup.com...
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Search Engine Optimization (SEO)
● http://ww...
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Call Tracking - January Deal
● Use “jan16tra...
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Hourly Support
● http://client.cedarwaters.c...
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Client Portal
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Leave us a Review
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions & Additional Support
Contact me fo...
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Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500

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It does no good to do marketing if you can't TRACK how well it is working. The nice thing about online marketing is that there are a ton of great tools for analytics you can integrate into your marketing efforts.

Video Webinar: https://youtu.be/XlCdSiZMyxI

Topics:

• Google Analytics: Setting up Goals and Conversions for time spent on site, form submissions, call tracking, eCommerce and more. Gain Insights into your visitors.

• SEO Ranking Tracking: If you are working on moving up in the rankings it is important to track keyword rankings across multiple search engines. You can do that with automated reports each month.

• Phone Call Tracking: You can set up a tracking number on your website and even set up rotating numbers to get insight into keyword level PPC and SEO clicks. Great benefits for training as well when you can listen to calls.

Please come with your questions, and ready to share as well. There will be time for networking before and after. This will be an interactive class so bring along a laptop and we'll dive into a bunch of neat tools out there.

Presenter Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX.

Published in: Marketing
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Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500

  1. 1. 
 PRESENTED BY: 
 JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM JEFF@CEDARWATERS.COM 
 Show me the Data! The Secret to Success in ANY Marketing Effort
  2. 2. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who are you & why are you here?
  3. 3. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who am I?
  4. 4. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Class Overview ● SEO Reporting ● Call Tracking ● Google Analytics ● Conversions ● Audience ● Acquisition ● Behavior ● Other Cool Stuff
  5. 5. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 SEO Reporting Overview
  6. 6. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 SEO Keyword Rankings
  7. 7. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Aggregate Rankings (Trends)
  8. 8. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Campaign Level Phone 
 Tracking and Routing
  9. 9. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Metrics, Recording, and Reporting
  10. 10. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Keyword Level Phone Numbers
  11. 11. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Google Analytics
  12. 12. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 The Power of Data is in Goals!
  13. 13. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Setting up a Goal
  14. 14. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Goal Details
  15. 15. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Great Data about Goals
  16. 16. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Choose Date/Compare Periods
  17. 17. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Email Reports
  18. 18. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Audience
  19. 19. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Demographics
  20. 20. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Mobile Conversions
  21. 21. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Geo Location
  22. 22. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Browser/OS Information
  23. 23. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 User Flow
  24. 24. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Acquisition
  25. 25. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Organic Keywords (Kindof)
  26. 26. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Social Value
  27. 27. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Behavior
  28. 28. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Site Speed
  29. 29. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Real Time
  30. 30. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 In Page Analytics
  31. 31. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions
  32. 32. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Getting Help From Here
  33. 33. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Free Webinars- Meetups http://www.meetup.com/DFW- Online-Marketing-Meetup- Webinars/ http://www.meetup.com/ DFW-Online-WordPress- Users-Group/
  34. 34. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Search Engine Optimization (SEO) ● http://www.meetup.com/DFW-Online-Marketing- Meetup-Webinars/events/227896485/
  35. 35. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Call Tracking - January Deal ● Use “jan16trackingwebinar” and waive the $50 setup fee ● http://client.cedarwaters.com/product/call-tracking- service/
  36. 36. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Hourly Support ● http://client.cedarwaters.com/product/hourly- support/ ● Use “jan16deal” to save 10% per order!
  37. 37. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Client Portal
  38. 38. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Leave us a Review
  39. 39. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions & Additional Support Contact me for a Brainstorm Lunch! Jeff VanDrimmelen jeff@cedarwaters.com

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