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Webinar: Transitioning from Adobe Business Catalyst to WordPress

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With Adobe Business Catalyst going away in 2021, businesses are looking for alternative solutions. Adobe Business Catalyst Master Partner Chicago Digital presents how and why they've made the switch to WordPress and WP Engine.

To watch the on-demand webinar, go to: https://hs.wpengine.com/webinar-transition-adobe-business-catalyst-wordpress

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Webinar: Transitioning from Adobe Business Catalyst to WordPress

  1. 1. #wpewebinar How and Why One of the Top Business Catalyst Partners Made the Switch Michael Sallander and Scott Shefler, Chicago Digital Tony Gilharry and Steven Word, WP Engine Transitioning from Adobe Business Catalyst to WordPress
  2. 2. #wpewebinar What You’ll Learn ● Why Chicago Digital is moving from Business Catalyst to WordPress - debunking WordPress myths and why WP Engine ● Feature parity between Business Catalyst and WordPress ● How to do WordPress right ● Demo of WordPress and WP Engine User Portal ● Q&A
  3. 3. #wpewebinar Ask questions as we go. We’ll answer as many questions as we can after the presentation Slides and recording will be made available shortly after the webinar Use the “Questions” pane throughout the webinar
  4. 4. #wpewebinar SVP of Digital Strategy & Co-Founder Chicago Digital Michael Sallander ● Likes skydiving and bungee jumping ● Active strategy board game player ● Ran a marathon, but hasn’t ran much since SVP of Digital Experience & Co-Founder Chicago Digital Scott Shefler ● Brings dog (Maple) to work everyday ● Eats Chipotle 2-3 times /week ● Has tried over 1200 different beers
  5. 5. #wpewebinar Partner Operations WP Engine Tony Gilharry ● At WPE for 5 years (35+ dog years) ● First website built in WordPress 2.3 ● Experienced blown engine on commercial flight (1:5.3 million odds) Innovation Program Manager WP Engine Steven Word ● Creates instrumental hip-hop ● Loves hiking ● Craft beer enthusiast
  6. 6. #wpewebinar Why Chicago Digital is moving to WordPress (and WP Engine)
  7. 7. #wpewebinar Chicago Digital has been using Adobe Business Catalyst as its only CMS since 2009. Chicago Digital ran the BC App Store, BC Academe, BC Gurus and BC Sandpile. Chicago Digital has built close to 500 websites on BC. End Date: March 26th, 2021 1. Our focus is on recurring marketing and PR contracts 2. Picked up a lot of clients who have sites on a variety of platforms, including WP Beckerman PR Acquired Chicago Digital in December 2017 It no longer made sense to be a 1 Platform Agency Adobe BC EOL Moving from a Web Agency to an Integrated Digital Marketing & Public Relations Agency
  8. 8. #wpewebinar
  9. 9. #wpewebinar Upcoming Poll Find out what the crowd believes to be true about WordPress 1. It is just a blogging platform 2. There are no Web Apps 3. It is not secure 4. It is slow 5. The code is messy and bloated 6. It is fragile 7. It is too complicated 8. Expensive to build on to do it right 9. You have to constantly update it 10. Not the latest & coolest tech stack Which Are True? We Almost Didn’t Consider WP
  10. 10. #wpewebinar Poll
  11. 11. #wpewebinar What Was Important to Us? 1. A name people have heard of 2. A platform that can be used immediately 3. A platform that is likely not going away 4. A platform that can work for small business and large public companies 5. A platform that could handle the wide-range of Business Catalyst features 6. A platform that is good for SEO 7. A platform we can make money on hosting/supporting starting at reasonable prices for SMBs 8. A platform that we could build custom designed and developed websites 9. A platform that easily integrates with other cloud based software 10. A SaaS platform so that we did not have to worry about the infrastructure/maintenance 11. A platform that is secure 12. A platform that is easy to make backups on and create dev environments 13. A platform that is reliable 14. A platform that has good support 15. A partner portal/program where we could easily manage all our clients’ websites 16. A platform that our front-end developers could build on from start to finish 17. A platform that is at least as easy to make updates to as BC 18. A platform that has Web App like functionality so we can build data-driven, personalized websites
  12. 12. #wpewebinar WordPress? 1. A name people have heard of 2. A platform that can be used immediately 3. A platform that is likely not going away 4. A platform that can work for small business and large public companies 5. A platform that could handle the wide-range of Business Catalyst features 6. A platform that is good for SEO 7. A platform we can make money on hosting/supporting starting at reasonable prices for SMBs 8. A platform that we could build custom designed and developed websites 9. A platform that easily integrates with other cloud based software 10. A SaaS platform so that we did not have to worry about the infrastructure/maintenance 11. A platform that is secure 12. A platform that is easy to make backups on and create dev environments 13. A platform that is reliable 14. A platform that has good support 15. A partner portal/program where we could easily manage all our clients’ websites 16. A platform that our front-end developers could build on from start to finish 17. A platform that is at least as easy to make updates to as BC 18. A platform that has Web App like functionality so we can build data-driven, personalized websites
  13. 13. #wpewebinar WordPress + WPEngine? 1. A name people have heard of 2. A platform that can be used immediately 3. A platform that is likely not going away 4. A platform that can work for small business and large public companies 5. A platform that could handle the wide-range of Business Catalyst features 6. A platform that is good for SEO 7. A platform we can make money on hosting/supporting starting at reasonable prices for SMBs 8. A platform that we could build custom designed and developed websites 9. A platform that easily integrates with other cloud based software 10. A SaaS platform so that we did not have to worry about the infrastructure/maintenance 11. A platform that is secure 12. A platform that is easy to make backups on and create dev environments 13. A platform that is reliable 14. A platform that has good support 15. A partner portal/program where we could easily manage all our clients’ websites 16. A platform that our front-end developers could build on from start to finish 17. A platform that is at least as easy to make updates to as BC 18. A platform that has Web App like functionality so we can build data-driven, personalized websites
  14. 14. #wpewebinar WordPress + WPEngine + Internal Testing? 1. A name people have heard of 2. A platform that can be used immediately 3. A platform that is likely not going away 4. A platform that can work for small business and large public companies 5. A platform that could handle the wide-range of Business Catalyst features 6. A platform that is good for SEO 7. A platform we can make money on hosting/supporting starting at reasonable prices for SMBs 8. A platform that we could build custom designed and developed websites 9. A platform that easily integrates with other cloud based software 10. A SaaS platform so that we did not have to worry about the infrastructure/maintenance 11. A platform that is secure 12. A platform that is easy to make backups on and create dev environments 13. A platform that is reliable 14. A platform that has good support 15. A partner portal/program where we could easily manage all our clients’ websites 16. A platform that our front-end developers could build on from start to finish 17. A platform that is at least as easy to make updates to as BC 18. A platform that has Web App like functionality so we can build data-driven, personalized websites
  15. 15. #wpewebinar 1. It is just a blogging platform false 2. There are no Web Apps false 3. It is not secure false, but can be true 4. It is slow false, but can be true 5. The code is messy and bloated false, but can be true 6. It is fragile false, but can be true 7. It is too complicated depends 8. Expensive to build on to do it right depends 9. You have to constantly update it true, but can be minimized 10. Not the latest & coolest tech stack true How Many Other BC Partners Have Decided to Use WordPress? We Decided on WordPress Upcoming Poll If no or undecided, what are your main objections (use Questions pane for your response)?
  16. 16. #wpewebinar Poll
  17. 17. #wpewebinar Feature parity
  18. 18. #wpewebinar • Web Forms (Gravity Forms, Ninja Forms, WPForms, …) • Custom Post Types (CPT UI, Advanced Custom Fields) • Secure Zones (MemberPress, PaidMembershipsPro,...) • Blog • eCommerce (WooCommerce) • CRM (UkuuPeople, WP-CRM, Salesforce, Agile, …) • Email Marketing (MailChimp, Constant Contact, Mailster, …) • Media Downloads (Custom Post Type) • FAQs (Custom Post Type) • SSL (free) • Editing Experience (Customizer, WYSIWYG, Gutenberg, ..) • Menus • Media Gallery • Widgets • Sitemap (WP Sitemap Page) • REST API • Plugins (Google Analytics, Admin Menu Editor, Role Management, Yoast SEO, Import/Export) • PHP (Timber (Twig), Jade, Mustache) • Themes • Documentation/Resources/Education WordPress Content Focused, User Friendly CMS, Thriving Community, and Easily Extensible • Web Forms • Web Apps • Secure Zones • Blog • eCommerce • CRM • Email Marketing • Media Downloads • FAQs • SSL ($80 /year) • Editing Experience • Menus • Sitemap • API’s • App store • Liquid Markup • Templates • Documentation/Resources/Education Business Catalyst All-in-One Solution Comparing Business Catalyst vs. WordPress
  19. 19. #wpewebinar Webforms
  20. 20. #wpewebinar Web Apps = Custom Post Types
  21. 21. #wpewebinar • Web Forms (Gravity Forms, Ninja Forms, WPForms, …) • Custom Post Types (CPT UI, Advanced Custom Fields) • Secure Zones (MemberPress, PaidMembershipsPro,...) • Blog • eCommerce (WooCommerce) • CRM (UkuuPeople, WP-CRM, Salesforce, Agile, …) • Email Marketing (MailChimp, Constant Contact, Mailster, …) • Media Downloads (Custom Post Type) • FAQs (Custom Post Type) • SSL (free) • Editing Experience (Customizer, WYSIWYG, Gutenberg, ..) • Menus • Media Gallery • Widgets • Sitemap (WP Sitemap Page) • REST API • Plugins (Google Analytics, Admin Menu Editor, Role Management, Yoast SEO, Import/Export) • PHP (Timber (Twig), Jade, Mustache) • Themes • Documentation/Resources/Education WordPress Content Focused, User Friendly CMS, Thriving Community, and Easily Extensible • Web Forms • Web Apps • Secure Zones • Blog • eCommerce • CRM • Email Marketing • Media Downloads • FAQs • SSL ($80 /year) • Editing Experience • Menus • Sitemap • API’s • App store • Liquid Markup • Templates • Documentation/Resources/Education Business Catalyst All-in-One Solution Comparing Business Catalyst vs. WordPress
  22. 22. #wpewebinar eCommerce
  23. 23. #wpewebinar CRM
  24. 24. #wpewebinar Email Marketing
  25. 25. #wpewebinar • Web Forms (Gravity Forms, Ninja Forms, WPForms, …) • Custom Post Types (CPT UI, Advanced Custom Fields) • Secure Zones (MemberPress, PaidMembershipsPro,...) • Blog • eCommerce (WooCommerce) • CRM (UkuuPeople, WP-CRM, Salesforce, Agile, …) • Email Marketing (MailChimp, Constant Contact, Mailster, …) • Media Downloads (Custom Post Type) • FAQs (Custom Post Type) • SSL (free) • Editing Experience (Customizer, WYSIWYG, Gutenberg, ..) • Menus • Media Gallery • Widgets • Sitemap (WP Sitemap Page) • REST API • Plugins (Google Analytics, Admin Menu Editor, Role Management, Yoast SEO, Import/Export) • PHP (Timber (Twig), Jade, Mustache) • Themes • Documentation/Resources/Education WordPress Content Focused, User Friendly CMS, Thriving Community, and Easily Extensible • Web Forms • Web Apps • Secure Zones • Blog • eCommerce • CRM • Email Marketing • Media Downloads • FAQs • SSL ($80 /year) • Editing Experience • Menus • Sitemap • API’s • App store • Liquid Markup • Templates • Documentation/Resources/Education Business Catalyst All-in-One Solution Comparing Business Catalyst vs. WordPress
  26. 26. #wpewebinar Editing Experience
  27. 27. #wpewebinar • Web Forms (Gravity Forms, Ninja Forms, WPForms, …) • Custom Post Types (CPT UI, Advanced Custom Fields) • Secure Zones (MemberPress, PaidMembershipsPro,...) • Blog • eCommerce (WooCommerce) • CRM (UkuuPeople, WP-CRM, Salesforce, Agile, …) • Email Marketing (MailChimp, Constant Contact, Mailster, …) • Media Downloads (Custom Post Type) • FAQs (Custom Post Type) • SSL (free) • Editing Experience (Customizer, WYSIWYG, Gutenberg, ..) • Menus • Media Gallery • Widgets • Sitemap (WP Sitemap Page) • REST API • Plugins (Google Analytics, Admin Menu Editor, Role Management, Yoast SEO, Import/Export) • PHP (Timber (Twig), Jade, Mustache) • Themes • Documentation/Resources/Education WordPress Content Focused, User Friendly CMS, Thriving Community, and Easily Extensible • Web Forms • Web Apps • Secure Zones • Blog • eCommerce • CRM • Email Marketing • Media Downloads • FAQs • SSL ($80 /year) • Editing Experience • Menus • Sitemap • API’s • App store • Liquid Markup • Templates • Documentation/Resources/Education Business Catalyst All-in-One Solution Comparing Business Catalyst vs. WordPress
  28. 28. #wpewebinar Media Gallery
  29. 29. #wpewebinar • Web Forms (Gravity Forms, Ninja Forms, WPForms, …) • Custom Post Types (CPT UI, Advanced Custom Fields) • Secure Zones (MemberPress, PaidMembershipsPro,...) • Blog • eCommerce (WooCommerce) • CRM (UkuuPeople, WP-CRM, Salesforce, Agile, …) • Email Marketing (MailChimp, Constant Contact, Mailster, …) • Media Downloads (Custom Post Type) • FAQs (Custom Post Type) • SSL (free) • Editing Experience (Customizer, WYSIWYG, Gutenberg, ..) • Menus • Media Gallery • Widgets • Sitemap (WP Sitemap Page) • REST API • Plugins (Google Analytics, Admin Menu Editor, Role Management, Yoast SEO, Import/Export) • PHP (Timber (Twig), Jade, Mustache) • Themes • Documentation/Resources/Education WordPress Content Focused, User Friendly CMS, Thriving Community, and Easily Extensible • Web Forms • Web Apps • Secure Zones • Blog • eCommerce • CRM • Email Marketing • Media Downloads • FAQs • SSL ($80 /year) • Editing Experience • Menus • Sitemap • API’s • App store • Liquid Markup • Templates • Documentation/Resources/Education Business Catalyst All-in-One Solution Comparing Business Catalyst vs. WordPress
  30. 30. #wpewebinar
  31. 31. #wpewebinar WordPress Challenges Compared to Business Catalyst 1. Can take longer to build custom designed websites 2. Can be more expensive to host/maintain 3. No unified login 4. Fight prospects/clients on where to host their WP site 5. Prospects/Clients think they are a WordPress expert 6. No longer differentiated by the platform we use (but how we use it) 7. Harder to take sites live: more steps and more difficult to coordinate with clients
  32. 32. #wpewebinar How to do WordPress right
  33. 33. #wpewebinar WORDPRESS THE RIGHT WAY Code is Poetry • Do things the “WordPress Way” (learn from Core) • Reference the Handbooks (Plugin, Theme, Make) • Learn about the Coding Standards • Use Best Practices • Beware of “copy pasta” (Stack Overflow, Gist, etc.) • Take advantage of open source nature • Leverage the WordPress APIs • Understand how plugins interact with your site • Leverage trusted plugins and themes
  34. 34. #wpewebinar At WP Engine, we have created a specialized environment fine-tuned for optimizing WordPress for the best performance. Code is Poetry “Adhering to WordPress best practices will ensure you and your team are set up for success in the future as you build upon your skills and your website.” • Make WordPress core code updates quickly • Proactively upgrade plugins and themes as new versions become available • Protect User Information with SSL • Keep it Cacheable • Optimize Images • Prevent sniffed login attempts with unique user ID’s • Enforce strong passwords • Conduct frequent, proactive vulnerability scanning WORDPRESS BEST PRACTICES
  35. 35. Agency Landscape CMS Content Strategy Site Design & Dev Marketing Developer Tools Site Optimization Tech Ops Security Caching Analytics Service & Support Managed Hosting +
  36. 36. WP ENGINE AS A PARTNER CMS Winning High Performance Digital Experiences Content Strategy Site Design & Dev Marketing Developer Tools Site Optimization Tech Ops Security Caching Analytics Service & Support Managed Hosting + + =
  37. 37. POWERFUL INFRASTRUCTURE PARTNERSHIPS WORDPRESS SOLUTIONS DEPLOYED ON THE BEST-IN-CLASS INFRASTRUCTURE • Innovation partnership and collaboration • Early insights and impact on GCP roadmap • Google’s connectivity, expansive network • Self-healing to protect from HW failures • Live migration • Security defense and compliance through Google Information Security Team • Advanced Technology Partner status • Passed AWS Well-Architected 44 point inspection best practices • High availability clusters • Enterprise-grade uptime & security • Redundancy across multiple data centers • Eliminate single points of failure
  38. 38. #wpewebinar Demo - WP Engine User Portal
  39. 39. SCREENSHOT HERE WP Engine User Portal Demo
  40. 40. #wpewebinar How to migrate
  41. 41. #wpewebinar Adobe will stop hosting existing sites on Business Catalyst on March 26th, 2021 and new sites will no longer be available for purchase starting June 18th, 2018. Side headline L2 Business Catalyst has native features for exporting your content. Moving from BC to WP
  42. 42. #wpewebinar Inquiring minds want to know. Questions and Answers. * Slides, recording and resources will be made available within the next several days
  43. 43. #wpewebinar WordPress Plugin Directory Resources. Chicago Digital Education Section - WP Engine Solution Center Official Plugin Developer Handbook Local WordPress Meetup Groups Official Theme Developer Handbook
  44. 44. #wpewebinar Resources. What You Most Need to Know About WordPress Developing with WordPress Forum Ultimate Guide: How to Make a Website in 2018 - Step-by-Step Guide Torque Magazine WP Engine Solution Center
  45. 45. #wpewebinar How helpful? How to improve? Future topics? Help us get better. How helpful? How to improve? Future topics?
  46. 46. #wpewebinar Thank You.

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