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T       H      E




B E H I N D   M A R K E T I N G
Truth
 In 1971 the average person
 encountered approximately
              560
ad messages per day.

David Schenk, from th...
Truth
By 1997 the number had increased to

   3,000 per day.
    David Schenk, from the book ‘Data Smog’
Truth
Today, the number is fast approaching



    5,000        per day.

    David Schenk, from the book ‘Data Smog’
How to ruin a great concept
     in 3 easy steps.
“After all the statistics and calculations
are formulated the one element that breathes
     life into marketing is good d...
Cut through
         the clutter.
    • Your advertising should be
    clear, consistent and concise.

• Allow for an inte...
Cut through
          the clutter.
           • Answer ‘Why’
   less who, what, when and where.


   • Tell your clients w...
Truth
        “The best marketers, of course, use the needle
                and the vise at the same time.

      They do...
T       H      E




B E H I N D   M A R K E T I N G
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
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How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
How to ruin a great
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How to ruin a great Truth Behind Marketing

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How to ruin a great concept
in 3 easy steps.

Published in: Design, Technology, Business
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