“There are no rules around here.
We’re trying to accomplish
1: Gather all your information
2: Let subconscious go to work
3: Don’t panic if ideas are slow to arrive
4: Ask ‘What if’
5: Record everything
“An essential aspect of creativity
is not being afraid to fail.”
~Dr. Edward Land
2007 USA Today/Psychology Today Poll asked
“What trait do you consider
most important when
hiring new people?”
Intelligence People who can
Participants in a Pittsburgh Plate Glass
creativity training showed a
in viable ideas compared with those
who elected not to take the course.
several thousand employees
took a 40 hour course in
creative problem solving.
every $1 spent.
The Wall Street Journal
reported that a two year in-house
creativity course at General Electric
resulted in a
in patentable concepts.
“Creativity isn’t what’s going
inside your head, it’s what’s
going on around it.”
The Creative Mind
Retain a childlike curiosity with the world. Be curious.
When an idea hits, have the courage to follow it.
Strive to go beyond the conventional.
‘We’ve always done it that way’
Take time to daydream & ponder
1: Fear of sounding silly
2: Not willing to expand your comfort zone
4: Lack of passion
5: Fear of messing up
“Creativity is the ability to see
relationships where none exist.”
“After all the statistics and calculations
are formulated the one element that breathes
life into marketing is good design.”
...Steve Jobs, Apple CEO
“Don’t just settle for the
acceptable idea, push for the
more exceptional idea.”