Using Creativity to Improve Your Bottom Line

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This is a presentation showing the creativiity absolutely can effect the bottom line of any business. Ideas truly are the currency of the new economy.

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Using Creativity to Improve Your Bottom Line

  1. 1. “Ideas are the currency of the new economy.” ~Richard Florida
  2. 2. TRUTH In 1971 the average person encountered approximately 560 ad messages per day. David Schenk, from the book ‘Data Smog’
  3. 3. TRUTH By 1997 the number had increased to 3,000 per day. David Schenk, from the book ‘Data Smog’
  4. 4. TRUTH Today, the number is fast approaching 5,000 David Schenk, from the book ‘Data Smog’
  5. 5. Time To Get Creative
  6. 6. “There are no rules around here. We’re trying to accomplish something!” ~Thomas Edison
  7. 7. The Creative Process 1: Gather all your information 2: Let subconscious go to work 3: Don’t panic if ideas are slow to arrive 4: Ask ‘What if’ 5: Record everything
  8. 8. “An essential aspect of creativity is not being afraid to fail.” ~Dr. Edward Land
  9. 9. 2007 USA Today/Psychology Today Poll asked business owners... “What trait do you consider most important when hiring new people?” 28% 59% Intelligence People who can think differently
  10. 10. Participants in a Pittsburgh Plate Glass creativity training showed a 300% increase in viable ideas compared with those who elected not to take the course. Source: www.creativityatwork.com
  11. 11. At Sylvania, several thousand employees took a 40 hour course in creative problem solving. ROI: $20 for every $1 spent. Source: www.creativityatwork.com
  12. 12. The Wall Street Journal reported that a two year in-house creativity course at General Electric resulted in a 60% increase in patentable concepts. Source: www.creativityatwork.com
  13. 13. “Creativity isn’t what’s going inside your head, it’s what’s going on around it.” ~Edward DeBono
  14. 14. The Creative Mind Wonderment Retain a childlike curiosity with the world. Be curious. Motivation When an idea hits, have the courage to follow it. Intellectual courage Strive to go beyond the conventional. ‘We’ve always done it that way’ Relaxation Take time to daydream & ponder
  15. 15. Stumbling Blocks To Creativity 1: Fear of sounding silly 2: Not willing to expand your comfort zone 3: Ruts 4: Lack of passion 5: Fear of messing up
  16. 16. “Creativity is the ability to see relationships where none exist.” ~Thomas Disch
  17. 17. “After all the statistics and calculations are formulated the one element that breathes life into marketing is good design.” ...Steve Jobs, Apple CEO
  18. 18. “Don’t just settle for the acceptable idea, push for the more exceptional idea.” ~Bob Kuperman
  19. 19. Top 5 Myths about creativity
  20. 20. Myth #1 Creative people always have great ideas.
  21. 21. Myth #2 Idea generating and thought is best done alone.
  22. 22. Myth #3 “I don’t need a notebook, I always remember my ideas.”
  23. 23. Myth #4 Drugs can help you be more creative.
  24. 24. Myth #5 “I’m just not the creative type.”
  25. 25. Thank You!

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