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Le meilleur pour votre site WordPress

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12 bonnes pratiques pour apprendre à tirer le meilleur profit de votre site Web sous WordPress. Une conférence suivie d'audits en live à la Chambre de Commerce et d'Industrie de Bayonne.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le meilleur pour votre site WordPress

  1. 1. LE MEILLEUR POUR 
 VOTRE SITE WORDPRESS WORDPRESS LABS 2017
  2. 2. Gérant de la société Neticpro Co-organisateur du WordCamp Bordeaux 2017 
 et du WPMX Day 2015 (Biarritz) Président de l’association WordPress Francophone (WPFR) neticpro.fr
 @wpchannel
 wpchannel.com / wp-alacarte.com / wpfr.net AURÉLIEN DENIS Consultant & Développeur WordPress
  3. 3. PRÉSENTATION GÉNÉRALE
  4. 4. IL ÉTAIT UNE FOIS…
  5. 5. UN COMMENTAIRE SUR LE BLOG D’UN CERTAIN MATT MULLENWEG…
  6. 6. -Mike Little (https://ma.tt/2003/01/the-blogging-software-dilemma/)
  7. 7. AUX ORIGINES DE WORDPRESS • Projet b2 • Développé par Michel Valdrighi • En 2001 • Sur l’Île de Beauté
  8. 8. 27 MAI 2017 14E ANNIVERSAIRE
  9. 9. 27,9% DES SITES WEB SONT PROPULSÉS PAR WORDPRESS
  10. 10. 60% DES PARTS DE MARCHÉ DES CMS
  11. 11. C’EST QUOI UN SYSTÈME DE GESTION DE CONTENU ? Or Content Management System in English
  12. 12. « Un logiciel conçu pour gérer le contenu de votre site Internet »
  13. 13. NOTIONS ÉLÉMENTAIRES POUR WORDPRESS • Le thème est responsable du design de votre site : c’est un dossier qui contient des templates PHP pour chaque gabarit (accueil, page standard, article, archives, termes, etc.) • Les extensions apportent des fonctionnalités supplémentaires • Les contenus sont stockées dans une base de données (gros tableau) • WordPress, les thèmes et les extensions, les médias envoyés et les packs de langues sont stockés sur le serveur lequel est accessible via FTP, SFTP ou SSH
  14. 14. QUI UTILISE WORDPRESS ?
  15. 15. • Blogs • Site corporate • Job board • E-commerce • Des forums POUR QUELS USAGES ?
  16. 16. LES POINTS FORTS
  17. 17. #1 - UNE COMMUNAUTÉ OUVERTE ET ACCESSIBLE
  18. 18. #2 - SIMPLE D’UTILISATION
  19. 19. #3 - OPTIMISÉ 
 POUR LE RÉFÉRENCEMENT
  20. 20. #4 - DISPONIBLE EN FRANÇAIS
  21. 21. #5 - OPEN SOURCE
  22. 22. #6 - UN ÉCOSYSTÈME INCROYABLEMENT RICHE
  23. 23. #7 - GRATUIT ! * * PAS LE SERVICE PROPOSÉ PAR VOTRE PRESTATAIRE
  24. 24. 12 BONNES PRATIQUES AVEC WORDPRESS…
  25. 25. …RAREMENT APPLIQUÉES Y COMPRIS PAR LES « PROS »
  26. 26. #1 - RESPECTER LES PRÉ-REQUIS TECHNIQUES
  27. 27. PRÉ-REQUIS EN 2017 • PHP 7 • MySQL 5.7+ ou MariaDB 10.0+ • Support du protocole HTTPS -Codex WordPress(https://wordpress.org/about/requirements/)
  28. 28. RESPECT DES PRÉ-REQUIS = MEILLEURES PERFORMANCES ET SÉCURITÉ ACCRUE !
  29. 29. #2 - FAIRE DES SAUVEGARDES
  30. 30. #3 - FAIRE DES MISES À JOUR RÉGULIÈRES
  31. 31. Autres 16,9 % 4.3 3,9 % 4.4 7,0 % 4.5 8,5 % 4.6 10,9 % 4.7 52,8 % RÉPARTITION DES VERSIONS DE WORDPRESS Parts de marché par version (source : WordPress.org)
  32. 32. 5.2 5,1 % 5.3 13,4 % 5.4 20,5 % 5.5 12,6 % 5.6 38,9 % 7.0 8,4 % 7.1 1,1 % RÉPARTITION DES VERSIONS DE PHP Parts de marché par version (source : WordPress.org)
  33. 33. #4 - SÉCURISER VOTRE WORDPRESS
  34. 34. LISTE DE CONSEILS NON EXHAUSTIVE • Utiliser des mots de passe sécurisés ET un gestionnaire de mot de passe (1Password, LastPass, natif navigateur) • Limiter le nombre de tentatives de connexions erronées • Déplacer l’URL de connexion par défaut • Désactiver la fonctionnalité de renvoi de mot de passe • Un seul compte administrateur par site • Préférer HTTPS et SFTP en 2017
  35. 35. Un accès FTP suffit pour compromettre votre site Web, pensez à sécuriser tous vos accès !
  36. 36. #5 - CHOISIR LES BONNES EXTENSIONS PLUGINS
  37. 37. -John Doe « Il y a un plugin pour ça , c’est facile WordPress ! »
  38. 38. • Quand vous passez par un prestataire : confiez-lui cette tâche ! • Quand vous bidouillez votre site Web : identifiez des extensions connues avec un support technique performant (difficile)
  39. 39. #6 - OUBLIER LES THÈMES PREMIUM
  40. 40. INCONVÉNIENTS DES THÈMES PREMIUM • Véritable « usine à gaz » qui détruit l’administration du site • Performances d’affichage désastreuses • Code de mauvaise qualité • Support technique en anglais rarement de bonne qualité • Suivi des mises à jour limitées dans le temps (2 ans en moyenne) • Même design que le site du concurrent
  41. 41. AVANTAGES DES THÈMES PREMIUM • Coût potentiellement inférieur • Rapidité de déploiement (si le thème est bien fait)
  42. 42. AVANTAGES D’UN THÈME SUR-MESURE • Administration personnalisée • Architecture optimale • SEO-friendly • Respect des normes d’accessibilité • Performances optimales
  43. 43. INCONVÉNIENTS D’UN THÈME SUR-MESURE • Investissement initial plus lourd bien que rentable à long terme • Nécessite d’identifier un développeur ET un Web-designer
  44. 44. #7 - ÉVITER LES HÉBERGEMENTS MUTUALISÉS
  45. 45. QUI AIME 
 LES SITES LENTS ?
  46. 46. #8 - UTILISER UN SYSTÈME DE CACHE
  47. 47. CF. SLIDE 51
  48. 48. #9 - PROFITER DE L’ARCHITECTURE PERSONNALISÉE DE WORDPRESS
  49. 49. LE TRIO GAGNANT • Les types de contenu de personnalisés (Custom Post Types) • Les taxonomies personnalisées (Custom Taxonomies) • Les champs personnalisés (Custom Fields)
  50. 50. Type de contenu personnalisé : Propriété Taxonomies personnalisées : Types, Statuts, Villes, Informations
  51. 51. #10 - OPTIMISER VOTRE INSTALLATION WORDPRESS
  52. 52. WP-CONFIG.PHP • Augmenter la limite mémoire • Activer les mises à jour mineures automatiques • Désactiver l’éditeur de code dans l’administration pour les thèmes et les extensions
  53. 53. .HTACCESS • mod_headers (protection XSS, CSP, etc.) • Masquer les répertoires de votre serveur • Empêcher l’accès à des fichiers sensibles
  54. 54. #11 - REPORTER EFFICACEMENT UN BUG
  55. 55. #12 - LA CHAISE ET LE CLAVIER
  56. 56. VOTRE PIRE ENNEMI, C’EST VOUS ! • On n'installe pas une extension comme on installe un application sur son mobile • Créer, modifier et supprimer du contenu a un impact direct sur votre référencement • Un mot de passe non sécurisé est une invitation au piratage de votre site • Les bidouilles dans le code restent des bidouilles
  57. 57. FORMEZ-VOUS OU FAITES FAIRE !
  58. 58. MES EXTENSIONS FAVORITES
  59. 59. PENSEZ BESOINS 
 ET PAS FONCTIONNALITÉS !
  60. 60. UNE LISTE TRÈS PERSONNELLE • SEOPress, la nouvelle extension SEO de référence • WP Rocket, l’extension de cache par excellence • Gravity Forms, pour des formulaires de qualité • UpdraftPlus, pour un site sauvegardé efficacement • Akismet, pour lutter contre le spam • WooCommerce, pour créer une boutique en ligne
  61. 61. BIENTÔT 50 000 EXTENSIONS… Sans compter les extensions premium
  62. 62. Audit WordPress Labs
  63. 63. L’audit d’un site sous WordPress va consister à vérifier l’application de ces bonnes pratiques sans oublier celles propres à n’importe quel site Web.
  64. 64. MERCI ! @wpchannel

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