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64 conneries que font les référenceurs avec WordPress

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Une conférence pour sensibiliser les référenceurs, les clients et donc les utilisateurs de WordPress sur des erreurs récurrentes aux conséquences préjudiciables. Pas moins de 64 bêtises identifiées et des astuces pour les corriger avec votre prestataire Web.

Cette présentation fut présentée lors du SEO Camp Day Pays Basque 2019 à Bayonne.

Published in: Technology
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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64 conneries que font les référenceurs avec WordPress

  1. 1. 64 conneries que font les référenceurs avec WordPress
  2. 2. La conf du mec qui en a vu en 10 ans de métier Aurélien Denis #wpmx #wpftw #wpbg
  3. 3. #1 - Choisir un thème premium • Thème les plus vendus sur ThemeForest : Divi, Avada, Enfold, BeTheme, The7, Jupiter, Salient, Bridge • Les constructeurs de pages : Divi Builder, Visual Composer, Beaver Builder, Elementor QUICK TIP : PRIVILÉGIER UN THÈME SUR-MESURE
  4. 4. #2 - Ignorer les prérequis techniques • Versions de PHP, MySQL / MariaDB, Apache / nginx obsolètes • Modules PHP manquants (liste officielle) • HTTPS QUICK TIP : CONTACTER VOTRE HÉBERGEUR ET CONSULTER L’ÉTAT DE SANTÉ DANS OUTILS SOUS WP 5.2
  5. 5. #3 - To be HTTPS or not to be • Certificat SSL mal configuré • Absence de redirection 301 de HTTP vers HTTPS • Mixed-content QUICK TIP : SUIVEZ LE GUIDE OU PAYER UN PRESTATAIRE QUALIFIÉ
  6. 6. #4 - robots.txt • Méconnaissance de la présence d’un robots.txt virtuel • Blocage de certains répertoires utiles (/wp-content) QUICK TIP : INSTALLER SEOPRESS POUR MODIFIER LE ROBOTS.TXT
  7. 7. #5 - Cache cache • HTTP 1 vers HTTP2 • Génération d’erreurs JavaScript • Cache nocif plus que bénéfique • Le mythe d’AMP QUICK TIP : SERVEUR CLOUD + THÈME SUR-MESURE + WP ROCKET
  8. 8. #6 - Duplicate tracking • Tester les scripts avec vos navigateurs (Tag Assistant by Google, Facebook Pixel Helper) • Fuyez les insertions via les thèmes ou des extensions comme Insert Headers and Footers • Ruine les performances d’affichage (mise en cache avec WP Rocket) QUICK TIP : UTILISER SEOPRESS OU UN MU-PLUGIN
  9. 9. #7 - Permaliens • Présence d’un .html • /category/ non traduit QUICK TIP : /%POSTNAME%/ OU /%CATEGORY%/%POSTNAME%/
  10. 10. #8 - Inscription open bar • Autoriser tout le monde à s’inscrire sur votre site • Avoir trop de compte administrateurs • Présence d’un compte administrateur avec identifiant ‘admin’ QUICK TIP : RÉGLAGES > GÉNÉRAL ET DÉCOCHEZ INSCRIPTION
  11. 11. #9 - Des titres en pagaille • Non respect de la hiérarchie • Thème mal codé avec ajout de h3 dans les widgets QUICK TIP : INSTALLER HEADINGSMAP DANS VOTRE NAVIGATEURS
  12. 12. #10 - iframe • Insertions d’iframe dans l’éditeur • Code cassé en front • Incompatibilité non identifié QUICK TIP : UTILISER DES HOOKS OU APPRENDRE À CODER
  13. 13. #11 - DNS en vrac • Serveurs de noms incorrects • Serveurs de noms lents QUICK TIP : VÉRIFIER LES ERREURS AVEC INTODNS.COM
  14. 14. #12 - Index all • Indexer les pages de mentions légales, politique de confidentialité, CGV… • Indexer les pages d’archives souvent inutiles (auteur, date, autres) QUICK TIP : SEO > TITRES & MÉTAS
  15. 15. #13 - Articles FTW • Utiliser les articles pour gérer tous les contenus • Méconnaitre l’existence des types de contenus personnalisés (since 2010) • Méconnaitre l’existence des taxonomies personnalisées (since 2010) SLOW TIP : CONCEVOIR DES ARCHITECTURES PERSONNALISÉES
  16. 16. #14 - Installer WordPress • Sans avoir lu un minimum de documentation • Le faire via un script d’installation automatique fourni par l’hébergeur (accès MySQL compliqué ou impossible, mises à jour bloquées, etc.) SLOW TIP : RTFM
  17. 17. #15 - 404 • Permaliens obsolètes à mettre à jour • Suppression de contenus en masse (notamment des termes) sans redirections 301 QUICK TIP : REDIRIGER LES 404 VERS L’ACCUEIL
  18. 18. #16 - S’improviser designer • Modifier la mise en forme depuis l’éditeur, contenu par contenu • Oubliez l’existence des feuilles de styles CSS (+ 20 ans déjà !) QUICK TIP : UTILISER UN THÈME ENFANT
  19. 19. #17 - Naviguer à vue • Utiliser des mega menus • Créer des sous-menus incompatibles mobile first • Oublier l’utilisateur au profit des bots SLOW TIP : SIMPLIFIER SANS ÊTRE SIMPLISTE
  20. 20. #18 - No comment • Déporter les commentaires sur Disqus • Autoriser le champ site Web véritable invitation à spammer • Laisser ouvert ad vitam æternam les commentaires • Envoyer des pings en masse QUICK TIP : RÉGLAGES > COMMENTAIRES
  21. 21. #19 - SEO by default • Laisser les réglages par défaut dans les extensions SEO • Générer plus d’impacts négatifs que positifs • Penser que le client ne verra rien • Constat régulier ! NO TIP : SHAME!
  22. 22. #20 - Coffee addict* • Croire qu’une extension c’est comme application mobile • On peut tout faire avec WordPress même le café ! • Pester contre l’outil car il ne fait pas ce qu’on lui demande • Installer / désinstaller une extension en production sans vérifier les impacts SLOW TIP : FAITES DU YOGA ! * dédicace Alan Cladx
  23. 23. #21 - Choisir un domaine louche • Présence d’accent dans le domaine • TLD incompréhensible QUICK TIP : RESTEZ CLASSIQUES !
  24. 24. #22 - Mises à jour • Ne pas faire les mises à jours (hackers welcome!) • Croire que les extensions embarquées dans les thèmes premium sont faites • Ne pas payer les licences des thèmes et extensions premium QUICK TIP : CONFIEZ LA MAINTENANCE À UN SPÉCIALISTE !
  25. 25. #23 - Backups forever • Oublier de faire des sauvegardes régulières • Faire confiance à l’hébergeur pour les faire à votre place • S’apercevoir que vos sauvegardes sont compromises SLOW TIP : DÉFINIR UNE POLITIQUE DE SAUVEGARDE
  26. 26. Hello, je suis Aurélien Denis Consultant & Développeur WordPress depuis 10 ans QUICK TIP : GO WPCHANNEL.COM
  27. 27. Avez-vous comptez les puces ? 64

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