Paul Bunkham at WP-Brighton 2011 - WordPress and eCommerce

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  • Not very experienced. Possibly about to fall in to a trap\n
  • Misconception that selling online is easy\n
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  • Excellent solution to a really complicated problem\n
  • 1000’s of man hours. Easy for developers and users\n
  • Including e-Commerce, but the problem is\n
  • As involved as something like content publishing is not more\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Logistics, stock control etc. \n
  • How many times can they download it? Piracy Protection\n
  • What happens if the subscription lapses? Recurring payments...\n
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  • X.Commerce\n
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  • Paul Bunkham at WP-Brighton 2011 - WordPress and eCommerce

    1. 1. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// WordPress & eCommerce
    2. 2. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Who am I?
    3. 3. Who am I?!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Paul Bunkham !"#$%!$&#("&)&*+,-*&.$!/////// Freelance Developer www.dobit.co.uk @paulbunkham WordUp!
    4. 4. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Why am I talking to you about this?
    5. 5. Example Sites!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Sokator
    6. 6. Example Sites!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Ruby Moon
    7. 7. Example Sites!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Union Jewellery
    8. 8. !"#$%!$&#("&)&*+,-*&.$!/////// Questions on the Mailing Lists !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Ive got to design an e-commerce website for a client with not a lot of money - (usual scenario). The client is a start-up business who is going to be selling a range of health products across the UK. I was thinking of building a WordPress site and using a shopping cart plug in. Has anyone had experience of this? Can you recommend any plugins or themes?
    9. 9. !"#$%!$&#("&)&*+,-*&.$!/////// Questions on the Mailing Lists !"#$%&(""%)))) I am currently looking for a very simple e !"#$%!$&#("&)&*+,-*&.$!/////// commerce platform that can potentially be used for a large number of small businesses for a low cost; I am leaning towards recommending to the client that we go with the WordPress WP e- commerce plugin (with a few small improvements). Does anyone have any strong opinions on the plugin, either for or against?
    10. 10. !"#$%!$&#("&)&*+,-*&.$!/////// Questions on the Mailing Lists !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// What do you all use when it comes to Wordpress and E-commerce? Interested to hear your preferred plugins, themes, frameworks etc.
    11. 11. Rise of eCommerce!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    12. 12. Rise of eCommerce!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// When people ask me, “If you had limited cash and had to start a business, what would you do?” The first thing I always say is I’d do e- commerce
    13. 13. Caution!!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    14. 14. !"#$%!$&#("&)&*+,-*&.$!/////// Comfort of WordPress !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    15. 15. Publishing Platform!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    16. 16. Ease of use!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    17. 17. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Over 11,000 plugins
    18. 18. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce is Complicated !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    19. 19. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    20. 20. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!///////
    21. 21. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns
    22. 22. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns Stock control
    23. 23. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns Stock control Customer service
    24. 24. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns Stock control Customer service Products/Content
    25. 25. !"#$%!$&#("&)&*+,-*&.$!/////// Standard Product Based Store !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Flickr User: CharlesFred
    26. 26. Digital Products!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    27. 27. Subscriptions!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    28. 28. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Don’t use WordPress
    29. 29. Hosted Services!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Shopify
    30. 30. Hosted Services!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Big Cartel
    31. 31. Hosted Services!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Etsy
    32. 32. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Embed a feed !"#$%!$&#("&)&*+,-*&.$!/////// http://marioaguiar.com/journal/ display-rss-feed-in-wordpress/ Import products http://www.seodenver.com/ shopify-importer/
    33. 33. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Use a subdomain !"#$%!$&#("&)&*+,-*&.$!/////// http://shop.excellent-shop.com http://blog.excellent-shop.com
    34. 34. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce Systems !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// OpenCart
    35. 35. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce Systems !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Lemon Stand
    36. 36. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce Systems !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Magento
    37. 37. Content Types!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    38. 38. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Embedding WordPress !"#$%!$&#("&)&*+,-*&.$!///////
    39. 39. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Embedding WordPress !"#$%!$&#("&)&*+,-*&.$!/////// http:// www.magentocommerce.com/ magento-connect/fishpig/ extension/3958/ fishpig_wordpress_integration http://wordpress.org/extend/
    40. 40. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Pure WordPress
    41. 41. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Plugins
    42. 42. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// WP eCommerce
    43. 43. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// eShop
    44. 44. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// cart66
    45. 45. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Shopp
    46. 46. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// MarketPress
    47. 47. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Jigoshop
    48. 48. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Themes
    49. 49. Themes!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// eShop
    50. 50. Themes!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// eStore
    51. 51. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Paywalls
    52. 52. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// s2Member
    53. 53. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// wp-Member
    54. 54. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Your Members
    55. 55. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Cleeng
    56. 56. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    57. 57. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!///////
    58. 58. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion
    59. 59. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion Beware the technology magpie
    60. 60. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion Beware the technology magpie Check Google Base support
    61. 61. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion Beware the technology magpie Check Google Base support Make lots of money!
    62. 62. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Thank you...

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